Exam 7: New Product Planning and Development

Fred is part of a cross-functional team that is working on a project to develop a new product.At the project planning stage of the process,he and the other project team members are working in relative privacy away from the rest of the organization.Which of the following methods is the company using to manage Fred's project team?

WallFlower,Inc.sells cards,gift-wrapping materials,and collectibles.To boost sales of their products,WallFlower added fresh-cut flower arrangements to its product offering.In which of the new product categories would the floral arrangements fall? 

The primary reason for new product failure is the inability of the selling company to match its offering to the _____.

Market pull refers to:

 Del Monte Foods added tomatoes that were already diced and spiced to its line of canned tomato products.In which of the new product categories would diced and spiced canned tomatoes fall? 

In the idea screening phase of new product development,a firm finds that it lacks the resources and expertise necessary to produce the product.Which of the following is the best course of action for the firm?

Which of the following stages of new product development process involves expanding viable ideas into full product concepts?

 To facilitate top-management support,it is essential that new product development be focused on: 

Which of the following is a key component that contributes to the success of new product development efforts?

 Dynamic Technologies,Inc.had an idea for a new airplane rudder.When it could not gain access to the resources it needed to develop the new product,it entered into a long-term partnership with Starway Airlines.Today Starway uses this rudder on its commercial passenger jets.The relationship between Dynamic Technologies and Starway is an example of a(n) _____.