Exam 6: Source,message,and Channel Factors

The average commercial on Japanese television is 15-seconds long.Assuming their commercial breaks are as long as the ones in the United States,there is problem with the _____ in Japanese television advertising.

Which of the following statements about celebrity endorsements is true?

Which of the following source characteristics would be LEAST likely used in advertising for a new brand of deodorant?

One way a supermarket can make its ads seem more trustworthy is to:

Ferris brand riding lawn mowers uses NASCAR driver Ward Burton as its advertising spokesperson primarily because:

In which of the following situations would source power be most influential?

Message sidedness,order of presentation,and refutation are all related to which communication variable?

If viewers of the commercial perceived Barnes as being sincerely interested in whether every citizen filled out a census form,then Barnes as a message source could be said to have:

When marketers wants to build attitudes that are resistant to attacks or criticism of their product by a competitor, they can use a(n):

Which of the following statements about celebrity endorsers is true?

Which of the following is the most important endorser trait to older and younger adults?

A series of anti-smoking commercials show three people having fun and then one getting killed in some particularly gruesome fashion using some bogus product.The tag at the end of the commercial reads,"The only product that is allowed to kill one out of every three people is tobacco." What combination of independent and dependent variables does the advertiser using the persuasion matrix consider for this commercial?

A spokesperson who delivers an advertising message and/or demonstrates a product or service is known as a(n):

_____ is most effective:

Humor is more commonly used and is typically more effective with _____ products.

The top of the ad in a magazine targeted to women reads,"Synvise can be a great approach to osteoarthritis knee pain,says LPGA golfer Nancy Lopez and Synvise user." The rest of the ad copy explains how the prescription medication works and describes possible side-effects.The ad's source is hoping its message benefits from the:

The owner of the Shane Company,a jewelry retail chain,is the voiceover on all of his stores' commercials.He explains how his company differs from other chain stores and gives advice on buying jewelry.Because he is a recognized as a professional jewelry expert,his appearance in his company's ads can enhance the ads' source:

Which of the following statements about source power is true?

Some marketers avoid the use of humor in their advertising because:

Before deciding to use a fear-appeal message strategy,an advertiser should consider what level of fear to use in the message because: