Exam 7: Crafting Messages for Electronic Media

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The best known newsfeed,which allows blog followers to get new information automatically,is

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A

List at least three general situations in which you should consider sending a printed version of a business message instead of using an electronic medium.

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A printed message is especially appropriate (1)when you want to make a formal impression, (2)when you are legally required to provide information in printed form, (3)when you want to stand out from the flood of electronic messages your audience receives,and (4)when you need a permanent,unchangeable,or secure record.
Explanation: 1)When you want to make a formal impression,2)when you are legally required to provide information in printed form,3)when you want to stand out from the flood of electronic messages,and 4)when you need a permanent,unchangeable,or secure record.

Which of the following statements is true?

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C

In terms of social networking,UGC stands for

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What are seven guidelines to keep in mind when creating content for business-related social media?

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List at least three advantages of using blogs in business.

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When it comes to blogging for business,

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With the variety of electronic media now available,sending a printed message is never preferable to sending an electronic one.

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In business-related email messages,it is a good idea to make frequent use of background colors and colored type to add visual appeal to the text.

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A podcasting channel offers regular recordings on a consistent theme,designed for a wide public audience.

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Using hashtags in microblogs is complicated and difficult.

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One of the best ways to distribute podcasts is to use a blog that provides supporting information.

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One of your sales representatives has begun using social networks to aggressively promote a new product line.The best response would likely be to

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Thanks to Facebook,you've recently connected with an old friend who lives in another state.She contacts you frequently using your work email account,often sharing racially charged jokes that you find offensive.Concerned about what would happen if your boss or coworkers saw her emails,you should

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Overusing the "cc" function when sending email

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What is tagging,and how can it help bloggers promote their blogs?

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When using IM for business communication,acronyms such as FWIW and HTH

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Social media postings on sites such as Twitter and Facebook

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In business communication,email is often being replaced by other tools that provide better support for instant communication and real-time collaboration.

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Unlike other business presentations,podcasts require little planning and are most effective when delivered impromptu.

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