Question 1

Women constitute about 70 percent of all public relations practitioners.

Accepted Answer

A) True 
 B)False

Question 2

Who was the first politician to publish a book,Commentaries,which he used to further his ambitions?

Accepted Answer

A)  Saint Paul 
B)  Julius Caesar 
C)  Herodotus 
D)  Pope Urban II 
A)  Saint Paul 
B)  Julius Caesar 
C)  Herodotus 
D)  Pope Urban II

Question 3

Moss Kendrix was known for the saying "What the public thinks counts!"

Accepted Answer

A) True 
 B)False

Question 4

Henry Ford is known for using two basic public relations concepts.What are they?

Accepted Answer

A)  press agentry and third party endorsement 
B)  positioning and hype 
C)  using public unity and creating a sound relationship with consumers 
D)  positioning and being accessible to the press 
A)  press agentry and third party endorsement 
B)  positioning and hype 
C)  using public unity and creating a sound relationship with consumers 
D)  positioning and being accessible to the press

Question 5

According to the text,which of the following is a development that will shape public relations in the upcoming years?

Accepted Answer

A)  An increased emphasis on measurement. 
B)  Increased pressure on practitioners to become accredited. 
C)  Lessening cultural differences. 
D)  Nationalism. 
A)  An increased emphasis on measurement. 
B)  Increased pressure on practitioners to become accredited. 
C)  Lessening cultural differences. 
D)  Nationalism.

Question 6

Ida B.Wells' work focused her activist work on:

Accepted Answer

A)  Women's right to vote 
B)  The Civil Wary 
C)  Racial discrimination 
D)  The abuse of power by big business 
A)  Women's right to vote 
B)  The Civil Wary 
C)  Racial discrimination 
D)  The abuse of power by big business

Question 7

After WWII,the primary reason for the expansion of public relations was

Accepted Answer

A)  The sense of alienation felt by citizens. 
B)  A discontent with the public relations programs of large corporations. 
C)  The formation of the Public Relations Society of America. 
D)  Economic expansion. 
A)  The sense of alienation felt by citizens. 
B)  A discontent with the public relations programs of large corporations. 
C)  The formation of the Public Relations Society of America. 
D)  Economic expansion.

Question 8

The classic "positive" model for product recall is the Tylenol/Johnson & Johnson case.

Accepted Answer

A) True 
 B)False

Question 9

Arthur W.Page advocated that public relations was a

Accepted Answer

A)  management function. 
B)  humanistic function. 
C)  media-centric function. 
D)  negotiating function. 
A)  management function. 
B)  humanistic function. 
C)  media-centric function. 
D)  negotiating function.

Question 10

The "grande dame" of fashion public relations is

Accepted Answer

A)  Eleanor Lambert. 
B)  Leone Baxter. 
C)  Jenny Lind. 
D)  Doris Fleischman. 
A)  Eleanor Lambert. 
B)  Leone Baxter. 
C)  Jenny Lind. 
D)  Doris Fleischman.

Question 11

Note the recent push and campaigns by persons to have English as the "official" language of the U.S.,in light of recent immigration reform and struggles.What are the key arguments and tactics on "their" side as well as their opponents that try for a more "welcoming" approach to Hispanic/Latino audiences?

Accepted Answer

The key arguments for those pushing for

Women constitute about 70 percent of all public relations practitioners.

Who was the first politician to publish a book,Commentaries,which he used to further his ambitions?

Moss Kendrix was known for the saying "What the public thinks counts!"

Henry Ford is known for using two basic public relations concepts.What are they?

According to the text,which of the following is a development that will shape public relations in the upcoming years?

Ida B.Wells' work focused her activist work on:

After WWII,the primary reason for the expansion of public relations was

The classic "positive" model for product recall is the Tylenol/Johnson & Johnson case.

Arthur W.Page advocated that public relations was a

The "grande dame" of fashion public relations is

What Is Public Relations

Ethics and Professionalism

Public Relations Departments and Firms

Research

Program Planning

Communication

Evaluation

Public Opinion and Persuasion

Conflict Management: Dealing With Issues,Risks,and Crises

Reaching Diverse Audiences

Public Relations and the Law

The Internet and Social Media

Preparing Materials for Mass Media

Radio and Television

Meetings and Events

Corporations

Entertainment, Sports, and Tourism

Politics and Government

Global Public Relations

Nonprofit, Health, and Education

Filters

Exam 2: The Evolution of Public Relations

Women constitute about 70 percent of all public relations practitioners.

Who was the first politician to publish a book,Commentaries,which he used to further his ambitions?

Moss Kendrix was known for the saying "What the public thinks counts!"

Henry Ford is known for using two basic public relations concepts.What are they?

According to the text,which of the following is a development that will shape public relations in the upcoming years?

Ida B.Wells' work focused her activist work on:

After WWII,the primary reason for the expansion of public relations was

The classic "positive" model for product recall is the Tylenol/Johnson & Johnson case.

Arthur W.Page advocated that public relations was a

The "grande dame" of fashion public relations is

What Is Public Relations

Ethics and Professionalism

Public Relations Departments and Firms

Research

Program Planning

Communication

Evaluation

Public Opinion and Persuasion

Conflict Management: Dealing With Issues,Risks,and Crises

Reaching Diverse Audiences

Public Relations and the Law

The Internet and Social Media

Preparing Materials for Mass Media

Radio and Television

Meetings and Events

Corporations

Entertainment, Sports, and Tourism

Politics and Government

Global Public Relations

Nonprofit, Health, and Education

Filters