Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

What is intent of black hat SEO tactics? How does Google attempt to deter websites from using black hat SEO tactics? List 2 examples of black hat SEO tactics.

(Essay)

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Question 41

________ refers to the user's personal characteristics that impact how relevant the content,commerce,and community are to an individual

(Short Answer)

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Question 42

The most popular commercial search engines,Google and Bing,are based on meta-search engines.

(True/False)

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Question 43

________ refers to the generation of backlinks for the primary purpose of SEO,and not to add value to the user.

(Multiple Choice)

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Question 44

________ engines develop recommendations based on some combination of the methodologies such as content-based filtering,collaboration filtering,knowledge-based and demographic systems.

(Short Answer)

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Question 45

________ marketing represents an alternative approach to traditional mass media advertising that have been used by companies historically.

(Short Answer)

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Question 46

Content filtering makes recommendations based on a user's similarity to other people.

(True/False)

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Question 47

.________ search listings are a form of advertising and are purchased from search engine companies.

(Multiple Choice)

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Question 48

The semantic Web is one in which computers can interpret the meaning of content or data by using ________.

(Short Answer)

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Question 49

In order to provide useful content to mobile device users,Webmasters need to configure the technical aspects of the mobile site so that it can be crawled and indexed by search engines.

(True/False)

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Question 50

The goal of search engine marketing is to find consumers on the Web.

(True/False)

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Question 51

bounce rates and dwell times on websites correlate with high content quality.

(Multiple Choice)

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Question 52

Which of the following is not a superior feature or benefit of semantic search engines?

(Multiple Choice)

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Question 53

________ engines proactively identify products that have a high probability of being something the consumer might want to buy

(Short Answer)

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Question 54

With metadata,the content of these files are tagged,essentially making the Web one large document that can be read and used by word or text editors.

(True/False)

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Question 55

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.

(Multiple Choice)

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Question 56

Hybrid search engines are programmed to focus on webpages related to a particular topic and to drill down by crawling pages that other search engines are likely to ignore.

(True/False)

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Question 57

To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.

(Multiple Choice)

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Question 58

Clustered search tools attempt to extract words from questions such as "How many countries are there in Europe?" and create a semantic representation of the query.

(True/False)

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Question 59

The semantic Web is one in which computers can interpret the meaning of content by using ________.

(Multiple Choice)

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Question 60

Showing 41 - 60 of 116

What is intent of black hat SEO tactics? How does Google attempt to deter websites from using black hat SEO tactics? List 2 examples of black hat SEO tactics.

________ refers to the user's personal characteristics that impact how relevant the content,commerce,and community are to an individual

The most popular commercial search engines,Google and Bing,are based on meta-search engines.

________ refers to the generation of backlinks for the primary purpose of SEO,and not to add value to the user.

________ engines develop recommendations based on some combination of the methodologies such as content-based filtering,collaboration filtering,knowledge-based and demographic systems.

________ marketing represents an alternative approach to traditional mass media advertising that have been used by companies historically.

Content filtering makes recommendations based on a user's similarity to other people.

.________ search listings are a form of advertising and are purchased from search engine companies.

The semantic Web is one in which computers can interpret the meaning of content or data by using ________.

In order to provide useful content to mobile device users,Webmasters need to configure the technical aspects of the mobile site so that it can be crawled and indexed by search engines.

The goal of search engine marketing is to find consumers on the Web.

bounce rates and dwell times on websites correlate with high content quality.

Which of the following is not a superior feature or benefit of semantic search engines?

________ engines proactively identify products that have a high probability of being something the consumer might want to buy

With metadata,the content of these files are tagged,essentially making the Web one large document that can be read and used by word or text editors.

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.

Hybrid search engines are programmed to focus on webpages related to a particular topic and to drill down by crawling pages that other search engines are likely to ignore.

To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.

Clustered search tools attempt to extract words from questions such as "How many countries are there in Europe?" and create a semantic representation of the query.

The semantic Web is one in which computers can interpret the meaning of content by using ________.

Doing Business in Digital Times

Data Governance and IT Architecture Support Long-Term Performance

Data Management, Big Data Analytics, and Records Management

Networks for Efficient Operations and Sustainability

Cybersecurity and Risk Management

Mobile Technologies and Commerce

Retail, E-Commerce, and Mobile Commerce Technology

Effective and Efficient Business Functions

Strategic Technology and Enterprise Systems

Data Visualization and Geographic Information Systems

IT Strategy and Balanced Scorecard

Project Management and SDLC

Ethical Risks and Responsibilities of IT Innovations

Filters

Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

What is intent of black hat SEO tactics? How does Google attempt to deter websites from using black hat SEO tactics? List 2 examples of black hat SEO tactics.

________ refers to the user's personal characteristics that impact how relevant the content,commerce,and community are to an individual

The most popular commercial search engines,Google and Bing,are based on meta-search engines.

________ refers to the generation of backlinks for the primary purpose of SEO,and not to add value to the user.

________ engines develop recommendations based on some combination of the methodologies such as content-based filtering,collaboration filtering,knowledge-based and demographic systems.

________ marketing represents an alternative approach to traditional mass media advertising that have been used by companies historically.

Content filtering makes recommendations based on a user's similarity to other people.

.________ search listings are a form of advertising and are purchased from search engine companies.

The semantic Web is one in which computers can interpret the meaning of content or data by using ________.

In order to provide useful content to mobile device users,Webmasters need to configure the technical aspects of the mobile site so that it can be crawled and indexed by search engines.

The goal of search engine marketing is to find consumers on the Web.

________ bounce rates and ________ dwell times on websites correlate with high content quality.

Which of the following is not a superior feature or benefit of semantic search engines?

________ engines proactively identify products that have a high probability of being something the consumer might want to buy

With metadata,the content of these files are tagged,essentially making the Web one large document that can be read and used by word or text editors.

The goal of SEO practitioners is to help organizations increase traffic to their websites by all of the following except ________.

Hybrid search engines are programmed to focus on webpages related to a particular topic and to drill down by crawling pages that other search engines are likely to ignore.

To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.

Clustered search tools attempt to extract words from questions such as "How many countries are there in Europe?" and create a semantic representation of the query.

The semantic Web is one in which computers can interpret the meaning of content by using ________.

Doing Business in Digital Times

Data Governance and IT Architecture Support Long-Term Performance

Data Management, Big Data Analytics, and Records Management

Networks for Efficient Operations and Sustainability

Cybersecurity and Risk Management

Mobile Technologies and Commerce

Retail, E-Commerce, and Mobile Commerce Technology

Effective and Efficient Business Functions

Strategic Technology and Enterprise Systems

Data Visualization and Geographic Information Systems

IT Strategy and Balanced Scorecard

Project Management and SDLC

Ethical Risks and Responsibilities of IT Innovations

Filters

bounce rates and dwell times on websites correlate with high content quality.