Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

PPC advertisers use each the following metrics to gauge the effectiveness of their campaigns except ________:

Google is a very prosperous,global e-business.Most of its revenue is generated from a(n)__________ business model.

The campaign's overall financial effectiveness is evaluated with ________.

The effectiveness of the PageRank strategy is what initially set Google apart from competing search engines and led to its dominance in the marketplace.

Unlike Web search engines that begin with a user query for information,recommendation engines attempt to anticipate information that a user might be interested in.

Paid search promotions (PSP)attempts to achieve higher search rankings based on the design and content of a Web site.

Systems are being developed that leverage big data streams from multiple sources to refine and enhance the performance of current systems.

Methods for calculating the effectiveness or ROI of search engine marketing include all of the following except ________.

People who use white hat SEO tactics try to trick the search engine into thinking a website has high-quality content,when in fact it does not

One of the many challenges faced by large commercial search engines is the petabytes of storage required,such as to store the results of its indexing process and the list of links for future crawls.

For business managers,understanding the potential power of search technology is important because access to information is a competitive advantage.

________ listings are the result of content and website design features intended to improve a site's ranking on SERPs that result from specific keyword queries.

Organic search results are determined by how much a company is willing to pay to have its site listed in response to a search on particular key words.

________ search listings are the result of content and website design features intended to improve a site's ranking on SERPs that result from specific keyword queries.

Paid search listings are often referred to as pay-per-click (PPC)advertising.

________ use valuable content,SEO,and social media to attract customers.

________ are influenced by quality scores determined by factors related to the user's experience and by bids on keywords.

Pandora's recommendation system is based on the Music Genome Project.This system provides Pandora with ________ because of their ability to offer superior recommendations to their customers.

Forrester Research estimates that ________ is the largest segment of the digital marketing category.

Keyword conversion rates are important metrics because they indicate the likelihood that using a particular keyword will result in visitors converting to buyers.