Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

Nike website that had built using Java technology was practically invisible to the spiders that search engines use to crawl webpage content looking for keywords that serve as clues about t the website.

(True/False)

4.8/5

(32)

Question 81

Search engine optimization (SEO)involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

(True/False)

4.8/5

(33)

Question 82

Because businesses compete for our attention,they have a vested interest in maintaining a high degree of visibility on _________.

(Multiple Choice)

4.8/5

(36)

Question 83

Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.

(Short Answer)

4.8/5

(36)

Question 84

Companies pay search engines to place these ads in organic search results when certain keywords are used in a search query.

(True/False)

5.0/5

(36)

Question 85

What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.

(Essay)

4.9/5

(30)

Question 86

The semantic Web is one in which computers can interpret the meaning of content or data by using metadata:

(True/False)

4.7/5

(30)

Question 87

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.

(Multiple Choice)

4.8/5

(30)

Question 88

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.

(Multiple Choice)

4.8/5

(31)

Question 89

Identify and explain the two types of search listings that are produced by SEM strategies and tactics.

(Essay)

4.8/5

(36)

Question 90

________ engines are used by e-commerce sites to recommend products,news organizations to recommend news articles and videos,Web advertisers to anticipate the ads people might respond to,and so on

(Short Answer)

4.8/5

(34)

Question 91

________ attempt to anticipate information that a user might be interested in or respond to.

(Multiple Choice)

4.7/5

(32)

Question 92

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

(Multiple Choice)

4.9/5

(36)

Question 93

systems base their recommendations on factors such as age and income;and filtering systems typically rely on information about a person's behavior,such as purchases and product ratings.

(Multiple Choice)

4.8/5

(40)

Question 94

Protecting company data from criminals is a significant challenge in itself,but Google is frustrated by the fact that it had to defend against attacks from the U.S.and Chinese governments.

(True/False)

4.8/5

(30)

Question 95

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

(Short Answer)

4.8/5

(29)

Question 96

Which factor is likely to influence a search engine's user satisfaction rating?

(Multiple Choice)

4.8/5

(31)

Question 97

The first step to creating a PPC advertising campaign on SEs is to select keywords associated with the campaign

(True/False)

4.9/5

(34)

Question 98

If $2,000 was spent on a campaign that led to a $6,000 increase in sales,the campaign's overall financial effectiveness as evaluated by ROAS would be $ ________.

(Short Answer)

4.9/5

(32)

Question 99

Because modern search engines use proprietary technology in the race to stay ahead of competitors,it is not possible to tell exactly how they decide what websites will appear in a SERP.

(True/False)

4.8/5

(26)

Question 100

Showing 81 - 100 of 116

Nike website that had built using Java technology was practically invisible to the spiders that search engines use to crawl webpage content looking for keywords that serve as clues about t the website.

Search engine optimization (SEO)involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Because businesses compete for our attention,they have a vested interest in maintaining a high degree of visibility on _________.

Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.

Companies pay search engines to place these ads in organic search results when certain keywords are used in a search query.

What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.

The semantic Web is one in which computers can interpret the meaning of content or data by using metadata:

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.

Identify and explain the two types of search listings that are produced by SEM strategies and tactics.

________ engines are used by e-commerce sites to recommend products,news organizations to recommend news articles and videos,Web advertisers to anticipate the ads people might respond to,and so on

________ attempt to anticipate information that a user might be interested in or respond to.

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

systems base their recommendations on factors such as age and income;and filtering systems typically rely on information about a person's behavior,such as purchases and product ratings.

Protecting company data from criminals is a significant challenge in itself,but Google is frustrated by the fact that it had to defend against attacks from the U.S.and Chinese governments.

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

Which factor is likely to influence a search engine's user satisfaction rating?

The first step to creating a PPC advertising campaign on SEs is to select keywords associated with the campaign

If $2,000 was spent on a campaign that led to a $6,000 increase in sales,the campaign's overall financial effectiveness as evaluated by ROAS would be $ ________.

Because modern search engines use proprietary technology in the race to stay ahead of competitors,it is not possible to tell exactly how they decide what websites will appear in a SERP.

Doing Business in Digital Times

Data Governance and IT Architecture Support Long-Term Performance

Data Management, Big Data Analytics, and Records Management

Networks for Efficient Operations and Sustainability

Cybersecurity and Risk Management

Mobile Technologies and Commerce

Retail, E-Commerce, and Mobile Commerce Technology

Effective and Efficient Business Functions

Strategic Technology and Enterprise Systems

Data Visualization and Geographic Information Systems

IT Strategy and Balanced Scorecard

Project Management and SDLC

Ethical Risks and Responsibilities of IT Innovations

Filters

Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

Nike website that had built using Java technology was practically invisible to the spiders that search engines use to crawl webpage content looking for keywords that serve as clues about t the website.

Search engine optimization (SEO)involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Because businesses compete for our attention,they have a vested interest in maintaining a high degree of visibility on _________.

Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.

Companies pay search engines to place these ads in organic search results when certain keywords are used in a search query.

What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.

The semantic Web is one in which computers can interpret the meaning of content or data by using metadata:

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.

Identify and explain the two types of search listings that are produced by SEM strategies and tactics.

________ engines are used by e-commerce sites to recommend products,news organizations to recommend news articles and videos,Web advertisers to anticipate the ads people might respond to,and so on

________ attempt to anticipate information that a user might be interested in or respond to.

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

________ systems base their recommendations on factors such as age and income;and ________ filtering systems typically rely on information about a person's behavior,such as purchases and product ratings.

Protecting company data from criminals is a significant challenge in itself,but Google is frustrated by the fact that it had to defend against attacks from the U.S.and Chinese governments.

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

Which factor is likely to influence a search engine's user satisfaction rating?

The first step to creating a PPC advertising campaign on SEs is to select keywords associated with the campaign

If $2,000 was spent on a campaign that led to a $6,000 increase in sales,the campaign's overall financial effectiveness as evaluated by ROAS would be $ ________.

Because modern search engines use proprietary technology in the race to stay ahead of competitors,it is not possible to tell exactly how they decide what websites will appear in a SERP.

Doing Business in Digital Times

Data Governance and IT Architecture Support Long-Term Performance

Data Management, Big Data Analytics, and Records Management

Networks for Efficient Operations and Sustainability

Cybersecurity and Risk Management

Mobile Technologies and Commerce

Retail, E-Commerce, and Mobile Commerce Technology

Effective and Efficient Business Functions

Strategic Technology and Enterprise Systems

Data Visualization and Geographic Information Systems

IT Strategy and Balanced Scorecard

Project Management and SDLC

Ethical Risks and Responsibilities of IT Innovations

Filters

systems base their recommendations on factors such as age and income;and filtering systems typically rely on information about a person's behavior,such as purchases and product ratings.