Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

Since the cost of a campaign is based on how many people click the ad,you want to select keywords that lead to site visits.

Businesses need to stay up-to-date with advances in semantic search so that they can continuously optimize their sites to increase traffic from major ________.

Companies use Web analytics programs like Google Analytics in order to determine all of the following except ________.

________ are external links that point back to a site and have an important impact on site rankings.

Tin Eye is an alternative reverse search engine for finding ________.

With metadata,the content of these files can be labeled with ________ that describe the nature of the information.

The ________ Web is,or will be,described by metadata,making it easier for a broad range of applications to identify and utilize data.

People who employ ________ SEO tactics try to trick the search engine into thinking a website has high-quality content,when in fact it does not.

________ are designed to locate information based on the nature and meaning of Web content,not simple keyword matches

High bounce rates and long dwell times correlate with high content quality.

The methods by which search engines determine page rank are very similar,but they keep those algorithms like carefully guarded trade secrets.

Advertisers bid on having their ads appear when someone searches on one of their keywords.

To calculate CoCA for a PPC campaign,you divide the total budget of the campaign by the number of customers who clicked the backlink.

________ are enhanced search listings that are more visually attractive and produce greater CTRs.

Google's PageRank algorithm uses a website's ________ in order to determine its quality.

Semantic search engines are designed to locate information based on the nature and meaning of Web content,and not simply on keyword matches.

Search promotions dare practices associated with increasing the likelihood that a company will appear in search results when people do Internet searches using terms related to a product or company.

Managing an effective PPC ad campaign involves making strategic decisions about what keyword search queries you want to trigger the display of your ad.

Panda and Penguin were designed to improve the ranking of websites with quality content and to defeat what are commonly referred to as ________ tactics.

Which of the following factors is not one of the factors that been identified by SEO specialists as likely clues used by search engines to determine relevance scores?