Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

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Much of the world's digital information is stored in files structured so that they can only be read by the programs that created them.

(True/False)

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Question 101

Payments are made to the search engine service for each click on organic search listings.

(True/False)

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Question 102

Which is not a situation that limits the ability of recommendation engines?

(Multiple Choice)

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Question 103

Google's data centers,including the servers,are built for reliability and performance,but the tradeoff is that they are not energy efficiency.

(True/False)

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Question 104

Recommendation engines proactively identify products that have a high probability of being something the consumer might want to buy

(True/False)

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Question 105

Dogpile.com is a ______ engine that generates listings by combining results from Google,Yandex,and Yahoo.

(Short Answer)

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Question 106

Google claims to use over 200 clues to determine how it ranks pages.

(True/False)

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Question 107

Backlinks are external links that point back to a site;and are used to help determine a site's popularity.

(True/False)

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Question 108

Nike's website had been built using Java technology,which created attractive webpages.However,the site was practically invisible to tools called ________ that search engines use to crawl webpage content.

(Multiple Choice)

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Question 109

Managers need to be very careful when hiring SEO consultants to verify that they do not use inappropriate SEO techniques because when they are discovered,SEs will usually punish the business by dramatically lowering the website's rank so that it does not show up on SERPs.

(True/False)

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Question 110

Research has shown that knowledge workers spend about ________ of their time on nonproductive work-,unsuccessful searches,converting data to different formats,or recreating information

(Multiple Choice)

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Question 111

When SEO practices are combined with valuable content,websites become easier to find in search engines-and contribute brand awareness and brand loyalty.

(True/False)

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(34)

Question 112

The most popular commercial search engines,Google and Bing,are based on ________ technology.

(Multiple Choice)

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Question 113

Recommendation engines proactively identify products that ________.

(Multiple Choice)

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Question 114

RDF,OWL,and SPARQL are _________ languages.

(Multiple Choice)

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Question 115

________ search focuses on finding information in a particular content area,such as travel,finance,legal,and medical.

(Short Answer)

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Question 116

Showing 101 - 116 of 116

Much of the world's digital information is stored in files structured so that they can only be read by the programs that created them.

Payments are made to the search engine service for each click on organic search listings.

Which is not a situation that limits the ability of recommendation engines?

Google's data centers,including the servers,are built for reliability and performance,but the tradeoff is that they are not energy efficiency.

Recommendation engines proactively identify products that have a high probability of being something the consumer might want to buy

Dogpile.com is a ______ engine that generates listings by combining results from Google,Yandex,and Yahoo.

Google claims to use over 200 clues to determine how it ranks pages.

Backlinks are external links that point back to a site;and are used to help determine a site's popularity.

Nike's website had been built using Java technology,which created attractive webpages.However,the site was practically invisible to tools called ________ that search engines use to crawl webpage content.

Managers need to be very careful when hiring SEO consultants to verify that they do not use inappropriate SEO techniques because when they are discovered,SEs will usually punish the business by dramatically lowering the website's rank so that it does not show up on SERPs.

Research has shown that knowledge workers spend about ________ of their time on nonproductive work-,unsuccessful searches,converting data to different formats,or recreating information

When SEO practices are combined with valuable content,websites become easier to find in search engines-and contribute brand awareness and brand loyalty.

The most popular commercial search engines,Google and Bing,are based on ________ technology.

Recommendation engines proactively identify products that ________.

RDF,OWL,and SPARQL are _________ languages.

________ search focuses on finding information in a particular content area,such as travel,finance,legal,and medical.

Doing Business in Digital Times

Data Governance and IT Architecture Support Long-Term Performance

Data Management, Big Data Analytics, and Records Management

Networks for Efficient Operations and Sustainability

Cybersecurity and Risk Management

Mobile Technologies and Commerce

Retail, E-Commerce, and Mobile Commerce Technology

Effective and Efficient Business Functions

Strategic Technology and Enterprise Systems

Data Visualization and Geographic Information Systems

IT Strategy and Balanced Scorecard

Project Management and SDLC

Ethical Risks and Responsibilities of IT Innovations

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