Question 1

What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?

Accepted Answer

A)  Time 
B)  Possession 
C)  Form 
D)  Value 
E)  Place 
A)  Time 
B)  Possession 
C)  Form 
D)  Value 
E)  Place C

Question 2

Why is product development a challenge for marketers?

Accepted Answer

Faced with competition and shifting consumer preferences,no firm can count on a single successful product to carry it forever.Even products that have been popular for decades need ongoing renewal.The factor of constant change makes conceiving and developing new products a challenge for marketers.

Question 3

The reseller market includes farmers,manufacturers,and some retailers.

Accepted Answer

A) True 
 B)False  False

Question 4

Which of the following is the LEAST important influence on consumer behavior?

Accepted Answer

A)  Psychological factors 
B)  Personal factors 
C)  Social factors 
D)  Technological factors 
E)  Cultural factors 
A)  Psychological factors 
B)  Personal factors 
C)  Social factors 
D)  Technological factors 
E)  Cultural factors

Question 5

How do marketers best use viral marketing?

Accepted Answer

A)  To increase use of social media networks 
B)  To identify needs in the international market 
C)  To promote public relations 
D)  To improve branding 
E)  To foster excitement for stimulating sales 
A)  To increase use of social media networks 
B)  To identify needs in the international market 
C)  To promote public relations 
D)  To improve branding 
E)  To foster excitement for stimulating sales

Question 6

Before products reach consumers,what market,consisting of wholesalers and retailers,do products pass through?

Accepted Answer

A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets 
A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets

Question 7

What are target markets? Explain the role that target markets play in market segmentation.

Accepted Answer

Target markets are groups of people with

Question 8

Describe the elements of the marketing mix.What is their collective role?

Accepted Answer

The elements of the marketing mix includ

Question 9

Why does a marketing strategy utilize the marketing mix,which includes product,price,place,and promotion?

Accepted Answer

A)  To control the organization's resources to support marketing activities 
B)  To transfer goods or services to customers 
C)  To develop a clear strategy for planning and implementing marketing activities 
D)  To plan the organization's marketing toward supporting the organization's overall mission 
E)  To satisfy customers in target markets 
A)  To control the organization's resources to support marketing activities 
B)  To transfer goods or services to customers 
C)  To develop a clear strategy for planning and implementing marketing activities 
D)  To plan the organization's marketing toward supporting the organization's overall mission 
E)  To satisfy customers in target markets

Question 10

Product differentiation is selecting the best price at which to sell a product.

Accepted Answer

A) True 
 B)False

Question 11

What does the process of product positioning involve?

Accepted Answer

A)  Hiring only employees who have the strongest credentials 
B)  Designing a company's products to appeal to target customers 
C)  Focusing on only one component of the marketing mix 
D)  Disregarding customers' reactions to a company's products 
E)  Reorganizing employees according to seniority 
A)  Hiring only employees who have the strongest credentials 
B)  Designing a company's products to appeal to target customers 
C)  Focusing on only one component of the marketing mix 
D)  Disregarding customers' reactions to a company's products 
E)  Reorganizing employees according to seniority

Question 12

How do companies offer one-time direct inducements to buyers when tempting buyers to buy goods or services?

Accepted Answer

A)  Personal selling 
B)  Sales promotions 
C)  Public relations campaigns 
D)  Integrated marketing 
E)  Advertising 
A)  Personal selling 
B)  Sales promotions 
C)  Public relations campaigns 
D)  Integrated marketing 
E)  Advertising

Question 13

What is the process where marketers can compare the response of similar people under different circumstances?

Accepted Answer

A)  Observation 
B)  Surveying 
C)  Focus group studies 
D)  Experimentation 
E)  Questionnaires 
A)  Observation 
B)  Surveying 
C)  Focus group studies 
D)  Experimentation 
E)  Questionnaires

Question 14

Target marketing requires dividing a market into categories of customer types or segments.

Accepted Answer

A) True 
 B)False

Question 15

Time utility is created by a sales agreement that stipulates where products will be delivered to customers.

Accepted Answer

A) True 
 B)False

Question 16

Focus groups allow researchers to observe a group of participants gathered in one place while they explore issues associated with a product.

Accepted Answer

A) True 
 B)False

Question 17

What do organizations use to build better,stronger information connections with clients?

Accepted Answer

A)  Customer relationship management (CRM) 
B)  Data warehousing 
C)  Industrial marketing 
D)  Possession utility 
E)  Data mining 
A)  Customer relationship management (CRM) 
B)  Data warehousing 
C)  Industrial marketing 
D)  Possession utility 
E)  Data mining

Question 18

What are the tangible products bought strictly for personal use?

Accepted Answer

A)  Consumer goods 
B)  Services 
C)  Relationship goods 
D)  Data 
E)  Industrial goods 
A)  Consumer goods 
B)  Services 
C)  Relationship goods 
D)  Data 
E)  Industrial goods

Question 19

Marketing concepts can be extended to the promotion of ideas.

Accepted Answer

A) True 
 B)False

Question 20

What would marketers utilize if they wanted to identify markets where customers had a certain lifestyle,personality,or attitude?

Accepted Answer

A)  Place utility 
B)  Geographic segmentation 
C)  Psychographic segmentation 
D)  Possession utility 
E)  Behavioral segmentation 
A)  Place utility 
B)  Geographic segmentation 
C)  Psychographic segmentation 
D)  Possession utility 
E)  Behavioral segmentation

What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?

Why is product development a challenge for marketers?

The reseller market includes farmers,manufacturers,and some retailers.

Which of the following is the LEAST important influence on consumer behavior?

How do marketers best use viral marketing?

Before products reach consumers,what market,consisting of wholesalers and retailers,do products pass through?

What are target markets? Explain the role that target markets play in market segmentation.

Describe the elements of the marketing mix.What is their collective role?

Why does a marketing strategy utilize the marketing mix,which includes product,price,place,and promotion?

Product differentiation is selecting the best price at which to sell a product.

What does the process of product positioning involve?

How do companies offer one-time direct inducements to buyers when tempting buyers to buy goods or services?

What is the process where marketers can compare the response of similar people under different circumstances?

Target marketing requires dividing a market into categories of customer types or segments.

Time utility is created by a sales agreement that stipulates where products will be delivered to customers.

Focus groups allow researchers to observe a group of participants gathered in one place while they explore issues associated with a product.

What do organizations use to build better,stronger information connections with clients?

What are the tangible products bought strictly for personal use?

Marketing concepts can be extended to the promotion of ideas.

What would marketers utilize if they wanted to identify markets where customers had a certain lifestyle,personality,or attitude?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?

Why is product development a challenge for marketers?

The reseller market includes farmers,manufacturers,and some retailers.

Which of the following is the LEAST important influence on consumer behavior?

How do marketers best use viral marketing?

Before products reach consumers,what market,consisting of wholesalers and retailers,do products pass through?

What are target markets? Explain the role that target markets play in market segmentation.

Describe the elements of the marketing mix.What is their collective role?

Why does a marketing strategy utilize the marketing mix,which includes product,price,place,and promotion?

Product differentiation is selecting the best price at which to sell a product.

What does the process of product positioning involve?

How do companies offer one-time direct inducements to buyers when tempting buyers to buy goods or services?

What is the process where marketers can compare the response of similar people under different circumstances?

Target marketing requires dividing a market into categories of customer types or segments.

Time utility is created by a sales agreement that stipulates where products will be delivered to customers.

Focus groups allow researchers to observe a group of participants gathered in one place while they explore issues associated with a product.

What do organizations use to build better,stronger information connections with clients?

What are the tangible products bought strictly for personal use?

Marketing concepts can be extended to the promotion of ideas.

What would marketers utilize if they wanted to identify markets where customers had a certain lifestyle,personality,or attitude?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters