Question 1

Which of the following is greatly influenced by nonobjective factors such as sociability,imitation and aesthetics?

Accepted Answer

A)  Emotional motives 
B)  Post-purchase evaluation 
C)  Rational motives 
D)  Evaluation of alternatives 
E)  Need recognition 
A)  Emotional motives 
B)  Post-purchase evaluation 
C)  Rational motives 
D)  Evaluation of alternatives 
E)  Need recognition

Question 2

Who are the firms who provide goods and services that are used by the purchasing public?

Accepted Answer

A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets 
A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets

Question 3

What is the name for the influences that include the "way of living" that distinguishes one large group from another?

Accepted Answer

A)  Psychological 
B)  Personal 
C)  Social 
D)  Domestic 
E)  Cultural 
A)  Psychological 
B)  Personal 
C)  Social 
D)  Domestic 
E)  Cultural

Question 4

What is the term for a detailed strategy for focusing marketing efforts on consumers' needs and wants?

Accepted Answer

A)  Marketing mix 
B)  Marketing manager 
C)  Product differentiation 
D)  Product development 
E)  Marketing plan 
A)  Marketing mix 
B)  Marketing manager 
C)  Product differentiation 
D)  Product development 
E)  Marketing plan

Question 5

Identify the ways small businesses can benefit from an understanding of the marketing mix.

Accepted Answer

Small businesses need to understand the

Question 6

Accessing a website in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

Accepted Answer

A)  Social networking 
B)  Problem solving 
C)  Information seeking 
D)  Psychological influencing 
E)  Recognizing a need 
A)  Social networking 
B)  Problem solving 
C)  Information seeking 
D)  Psychological influencing 
E)  Recognizing a need

Question 7

How do organizations determine how to move products to customers?

Accepted Answer

A)  Promotion 
B)  Marketing mix 
C)  Place (or distribution) 
D)  Marketing managers 
E)  Personal selling feedback 
A)  Promotion 
B)  Marketing mix 
C)  Place (or distribution) 
D)  Marketing managers 
E)  Personal selling feedback

Question 8

A description such as single,age 20-34,earning $30,000 a year is an example of a psychographic variable.

Accepted Answer

A) True 
 B)False

Question 9

When selling industrial goods and services,using representatives who are trained to understand the needs of each customer is a key component of

Accepted Answer

A)  advertising. 
B)  personal selling. 
C)  sales promotions. 
D)  publicity. 
E)  interactive marketing. 
A)  advertising. 
B)  personal selling. 
C)  sales promotions. 
D)  publicity. 
E)  interactive marketing.

Question 10

What is used to guide the detailed activities of the marketing plan ensuring the goals of the plan are accomplished?

Accepted Answer

A)  Marketing strategy 
B)  Product differentiation 
C)  Marketing objectives 
D)  Distribution policy 
E)  Marketing mix 
A)  Marketing strategy 
B)  Product differentiation 
C)  Marketing objectives 
D)  Distribution policy 
E)  Marketing mix

Question 11

Psychographics cannot be changed by marketing efforts.

Accepted Answer

A) True 
 B)False

Question 12

What process is used by marketers to communicate the nature of a product to a target segment?

Accepted Answer

A)  Product positioning 
B)  Possession utility 
C)  Promotion 
D)  Product differentiation 
E)  Personal influence 
A)  Product positioning 
B)  Possession utility 
C)  Promotion 
D)  Product differentiation 
E)  Personal influence

Question 13

Which tool used for gaining decision-making information identifies what customers want and how to fulfill those wants?

Accepted Answer

A)  Market segmentation 
B)  Market research 
C)  Promotion 
D)  Public relations 
E)  Integrated marketing strategy 
A)  Market segmentation 
B)  Market research 
C)  Promotion 
D)  Public relations 
E)  Integrated marketing strategy

Question 14

Which of the following is used to automate the analysis of customer information and how might they be influenced by marketers?

Accepted Answer

A)  Data mining 
B)  Brand competition 
C)  Customer relationship management 
D)  Relationship marketing 
E)  Data warehousing 
A)  Data mining 
B)  Brand competition 
C)  Customer relationship management 
D)  Relationship marketing 
E)  Data warehousing

Question 15

Which of the following do firms use to enhance public relations and branding while stimulating chatter about a product within a target market?

Accepted Answer

A)  Consumer-seller relationships 
B)  Segmentation 
C)  Company specialist 
D)  Corporate blogs 
E)  Enduring buyer-seller relationships 
A)  Consumer-seller relationships 
B)  Segmentation 
C)  Company specialist 
D)  Corporate blogs 
E)  Enduring buyer-seller relationships

Question 16

When a domestic marketer competes against foreign firms to sell products of a similar nature,what type of sales competition is created?

Accepted Answer

A)  Brand 
B)  Substitute 
C)  International 
D)  Competitive 
E)  Social 
A)  Brand 
B)  Substitute 
C)  International 
D)  Competitive 
E)  Social

Question 17

Discuss the issues of international promotion.

Accepted Answer

Occasionally,an ad campaign may be appro

Question 18

What are products with intangible features such as professional advice?

Accepted Answer

A)  Personal goods 
B)  Services 
C)  Industrial goods 
D)  Psychographics 
E)  Reseller goods 
A)  Personal goods 
B)  Services 
C)  Industrial goods 
D)  Psychographics 
E)  Reseller goods

Question 19

What is created when the ownership of a product,including the setting of selling prices,terms of credit,and ownership documentation is transferred to a customer?

Accepted Answer

A)  Place utility 
B)  Time utility 
C)  Value utility 
D)  Possession utility 
E)  Form utility 
A)  Place utility 
B)  Time utility 
C)  Value utility 
D)  Possession utility 
E)  Form utility

Question 20

When attempting to market a domestic product in an international market,what typically has to happen?

Accepted Answer

A)  The product must be priced higher because of currency exchange rates. 
B)  The product must have major redesign work done. 
C)  The home country distribution system must be retrained for the international market. 
D)  The product must have an existing close competitor in the intended market. 
E)  The advertising campaign must be consistent with those used in the home country. 
A)  The product must be priced higher because of currency exchange rates. 
B)  The product must have major redesign work done. 
C)  The home country distribution system must be retrained for the international market. 
D)  The product must have an existing close competitor in the intended market. 
E)  The advertising campaign must be consistent with those used in the home country.

Which of the following is greatly influenced by nonobjective factors such as sociability,imitation and aesthetics?

Who are the firms who provide goods and services that are used by the purchasing public?

What is the name for the influences that include the "way of living" that distinguishes one large group from another?

What is the term for a detailed strategy for focusing marketing efforts on consumers' needs and wants?

Identify the ways small businesses can benefit from an understanding of the marketing mix.

Accessing a website in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

How do organizations determine how to move products to customers?

A description such as single,age 20-34,earning $30,000 a year is an example of a psychographic variable.

When selling industrial goods and services,using representatives who are trained to understand the needs of each customer is a key component of

What is used to guide the detailed activities of the marketing plan ensuring the goals of the plan are accomplished?

Psychographics cannot be changed by marketing efforts.

What process is used by marketers to communicate the nature of a product to a target segment?

Which tool used for gaining decision-making information identifies what customers want and how to fulfill those wants?

Which of the following is used to automate the analysis of customer information and how might they be influenced by marketers?

Which of the following do firms use to enhance public relations and branding while stimulating chatter about a product within a target market?

When a domestic marketer competes against foreign firms to sell products of a similar nature,what type of sales competition is created?

Discuss the issues of international promotion.

What are products with intangible features such as professional advice?

What is created when the ownership of a product,including the setting of selling prices,terms of credit,and ownership documentation is transferred to a customer?

When attempting to market a domestic product in an international market,what typically has to happen?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Which of the following is greatly influenced by nonobjective factors such as sociability,imitation and aesthetics?

Who are the firms who provide goods and services that are used by the purchasing public?

What is the name for the influences that include the "way of living" that distinguishes one large group from another?

What is the term for a detailed strategy for focusing marketing efforts on consumers' needs and wants?

Identify the ways small businesses can benefit from an understanding of the marketing mix.

Accessing a website in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

How do organizations determine how to move products to customers?

A description such as single,age 20-34,earning $30,000 a year is an example of a psychographic variable.

When selling industrial goods and services,using representatives who are trained to understand the needs of each customer is a key component of

What is used to guide the detailed activities of the marketing plan ensuring the goals of the plan are accomplished?

Psychographics cannot be changed by marketing efforts.

What process is used by marketers to communicate the nature of a product to a target segment?

Which tool used for gaining decision-making information identifies what customers want and how to fulfill those wants?

Which of the following is used to automate the analysis of customer information and how might they be influenced by marketers?

Which of the following do firms use to enhance public relations and branding while stimulating chatter about a product within a target market?

When a domestic marketer competes against foreign firms to sell products of a similar nature,what type of sales competition is created?

Discuss the issues of international promotion.

What are products with intangible features such as professional advice?

What is created when the ownership of a product,including the setting of selling prices,terms of credit,and ownership documentation is transferred to a customer?

When attempting to market a domestic product in an international market,what typically has to happen?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters