Question 1

A feature or image that makes a product different from existing products is called product differentiation.

Accepted Answer

A) True 
 B)False

Question 2

Marketing research is the study of behavioral variables.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following best defines the way of living that distinguishes one large group from another?

Accepted Answer

A)  Consumer 
B)  Subculture 
C)  Social class 
D)  Culture 
E)  Demographic 
A)  Consumer 
B)  Subculture 
C)  Social class 
D)  Culture 
E)  Demographic

Question 4

Marketing managers often support the activities of political action committees (PACs).In doing this,which environment are they attempting to influence?

Accepted Answer

A)  Competitive 
B)  Economic 
C)  Technological 
D)  Political-legal 
E)  Geo-demographic 
A)  Competitive 
B)  Economic 
C)  Technological 
D)  Political-legal 
E)  Geo-demographic

Question 5

Personal influences on consumer behavior include lifestyle,personality,and economic status.

Accepted Answer

A) True 
 B)False

Question 6

In what area can a small business create an advantage over larger competitors?

Accepted Answer

A)  Value 
B)  Price 
C)  Response time 
D)  Marketing 
E)  Shipping costs 
A)  Value 
B)  Price 
C)  Response time 
D)  Marketing 
E)  Shipping costs

Question 7

Which of the following represents the functions of a product and the emotional satisfaction gained by owning it?

Accepted Answer

A)  Features 
B)  Requirements 
C)  Benefits 
D)  Safety devices 
E)  Guarantees 
A)  Features 
B)  Requirements 
C)  Benefits 
D)  Safety devices 
E)  Guarantees

Question 8

Discuss the relationship between a marketing strategy and a marketing manager.

Accepted Answer

The marketing team can develop a strateg

Question 9

B2B sellers rarely have long-term relationships with buyers.

Accepted Answer

A) True 
 B)False

Question 10

What is the term for the communication efforts that are designed to build goodwill and build favorable attitudes in consumers?

Accepted Answer

A)  Sales promotion 
B)  Advertising 
C)  Promotion 
D)  Public relations 
E)  Personal selling 
A)  Sales promotion 
B)  Advertising 
C)  Promotion 
D)  Public relations 
E)  Personal selling

Question 11

Which of the following describe(s)measurable traits about a consumer,such as income,gender,or marital status?

Accepted Answer

A)  Psychographics 
B)  Geographics 
C)  Geo-demographics 
D)  Behavior 
E)  Demographics 
A)  Psychographics 
B)  Geographics 
C)  Geo-demographics 
D)  Behavior 
E)  Demographics

Question 12

What can be utilized to ensure a company's marketing and nonmarketing efforts are compatible?

Accepted Answer

A)  Market segmentation 
B)  Integrated marketing strategies 
C)  Target marketing 
D)  Public relations 
E)  Personal selling 
A)  Market segmentation 
B)  Integrated marketing strategies 
C)  Target marketing 
D)  Public relations 
E)  Personal selling

Question 13

What do most small businesses fail to estimate correctly,often resulting in the business failing?

Accepted Answer

A)  Price 
B)  Promotion 
C)  Product 
D)  Public relations 
E)  Place 
A)  Price 
B)  Promotion 
C)  Product 
D)  Public relations 
E)  Place

Question 14

How does a realistic market potential estimate affect small business success?

Accepted Answer

A)  It allows small business owners to know how to modify a product for consumers. 
B)  It allows small business owners to have a clear picture of their target segments. 
C)  It allows for better use of social media based marketing efforts. 
D)  It increases the ability to be flexible in pricing strategy. 
E)  It provides a more accurate understanding of fixed and variable costs. 
A)  It allows small business owners to know how to modify a product for consumers. 
B)  It allows small business owners to have a clear picture of their target segments. 
C)  It allows for better use of social media based marketing efforts. 
D)  It increases the ability to be flexible in pricing strategy. 
E)  It provides a more accurate understanding of fixed and variable costs.

Question 15

Explain each step in the consumer buying process.

Accepted Answer

The consumer buying process begins with

Question 16

What can marketers use to attempt to separate consumers based on identifying traits such as age or income?

Accepted Answer

A)  Psychographic variables 
B)  Geographic segmentation 
C)  Product positioning 
D)  Integrated marketing 
E)  Demographic segmentation 
A)  Psychographic variables 
B)  Geographic segmentation 
C)  Product positioning 
D)  Integrated marketing 
E)  Demographic segmentation

A feature or image that makes a product different from existing products is called product differentiation.

Marketing research is the study of behavioral variables.

Which of the following best defines the way of living that distinguishes one large group from another?

Marketing managers often support the activities of political action committees (PACs).In doing this,which environment are they attempting to influence?

Personal influences on consumer behavior include lifestyle,personality,and economic status.

In what area can a small business create an advantage over larger competitors?

Which of the following represents the functions of a product and the emotional satisfaction gained by owning it?

Discuss the relationship between a marketing strategy and a marketing manager.

B2B sellers rarely have long-term relationships with buyers.

What is the term for the communication efforts that are designed to build goodwill and build favorable attitudes in consumers?

Which of the following describe(s)measurable traits about a consumer,such as income,gender,or marital status?

What can be utilized to ensure a company's marketing and nonmarketing efforts are compatible?

What do most small businesses fail to estimate correctly,often resulting in the business failing?

How does a realistic market potential estimate affect small business success?

Explain each step in the consumer buying process.

What can marketers use to attempt to separate consumers based on identifying traits such as age or income?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

A feature or image that makes a product different from existing products is called product differentiation.

Marketing research is the study of behavioral variables.

Which of the following best defines the way of living that distinguishes one large group from another?

Marketing managers often support the activities of political action committees (PACs).In doing this,which environment are they attempting to influence?

Personal influences on consumer behavior include lifestyle,personality,and economic status.

In what area can a small business create an advantage over larger competitors?

Which of the following represents the functions of a product and the emotional satisfaction gained by owning it?

Discuss the relationship between a marketing strategy and a marketing manager.

B2B sellers rarely have long-term relationships with buyers.

What is the term for the communication efforts that are designed to build goodwill and build favorable attitudes in consumers?

Which of the following describe(s)measurable traits about a consumer,such as income,gender,or marital status?

What can be utilized to ensure a company's marketing and nonmarketing efforts are compatible?

What do most small businesses fail to estimate correctly,often resulting in the business failing?

How does a realistic market potential estimate affect small business success?

Explain each step in the consumer buying process.

What can marketers use to attempt to separate consumers based on identifying traits such as age or income?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters