Question 1

Which is usually the first step in the marketing strategy that allows marketers to focus efforts on a particular group of people or organizations?

Accepted Answer

A)  Distribution 
B)  Product differentiation 
C)  Target market selection 
D)  Pricing 
E)  Integration 
A)  Distribution 
B)  Product differentiation 
C)  Target market selection 
D)  Pricing 
E)  Integration

Question 2

What type of goods includes raw materials used to produce other products?

Accepted Answer

A)  Substitute products 
B)  Industrial goods 
C)  Consumer goods 
D)  Marketing goods 
E)  Disposable goods 
A)  Substitute products 
B)  Industrial goods 
C)  Consumer goods 
D)  Marketing goods 
E)  Disposable goods

Question 3

How can marketers best develop product promotion in a new,international market?

Accepted Answer

A)  Centered on product usage 
B)  Centered on price and innovation 
C)  Centered on cultural values and local customs 
D)  Centered on using a "hard-sell" campaign 
E)  Centered on home country values and customs 
A)  Centered on product usage 
B)  Centered on price and innovation 
C)  Centered on cultural values and local customs 
D)  Centered on using a "hard-sell" campaign 
E)  Centered on home country values and customs

Question 4

What advantages do smaller companies have over larger competitors when it comes to the distribution aspect of the marketing mix?

Accepted Answer

A smaller company may be able

Question 5

When is conducting market research generally most effective?

Accepted Answer

A)  When entering international markets 
B)  When sales begin to drop 
C)  When competitors release newer, competitive products. 
D)  When developing new products or altering existing products 
E)  When a new product is ready to be released 
A)  When entering international markets 
B)  When sales begin to drop 
C)  When competitors release newer, competitive products. 
D)  When developing new products or altering existing products 
E)  When a new product is ready to be released

Question 6

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with the performance of the product?

Accepted Answer

A)  Psychological influences 
B)  Need recognition 
C)  Brand loyalty 
D)  Emotional motives 
E)  Consumer activism 
A)  Psychological influences 
B)  Need recognition 
C)  Brand loyalty 
D)  Emotional motives 
E)  Consumer activism

Question 7

The formula for value is benefits divided by costs.

Accepted Answer

A) True 
 B)False

Question 8

What do organizations use to build relationships among users?

Accepted Answer

A)  Institutional marketing 
B)  Web-driven revenue 
C)  Negotiations 
D)  Social networking media 
E)  Reseller relationships 
A)  Institutional marketing 
B)  Web-driven revenue 
C)  Negotiations 
D)  Social networking media 
E)  Reseller relationships

Question 9

How do consumers develop opinions and beliefs about a set of products they will consider buying?

Accepted Answer

A)  Through evaluation of alternatives 
B)  Through emotional motives 
C)  Through need recognition 
D)  Through post-purchase evaluation 
E)  Through information seeking 
A)  Through evaluation of alternatives 
B)  Through emotional motives 
C)  Through need recognition 
D)  Through post-purchase evaluation 
E)  Through information seeking

Question 10

What type of marketing is used to build long-term relationships with customers?

Accepted Answer

A)  Industrial marketing 
B)  Relationship marketing 
C)  Social marketing 
D)  Economic marketing 
E)  Consumer marketing 
A)  Industrial marketing 
B)  Relationship marketing 
C)  Social marketing 
D)  Economic marketing 
E)  Consumer marketing

Question 11

When conducting market research,what type of data is used when existing data is unavailable or inadequate?

Accepted Answer

A)  Secondary 
B)  Demographical 
C)  Global 
D)  Psychographic 
E)  Primary 
A)  Secondary 
B)  Demographical 
C)  Global 
D)  Psychographic 
E)  Primary

Question 12

What market segment is based on where the target market lives and how location affects their lifestyle?

Accepted Answer

A)  Demographic 
B)  Behavioral 
C)  Positional 
D)  Geographic 
E)  Psychographic 
A)  Demographic 
B)  Behavioral 
C)  Positional 
D)  Geographic 
E)  Psychographic

Question 13

When a small business identifies themselves and their products with local groups and events,what aspect of marketing are they pursuing?

Accepted Answer

A)  Price 
B)  Promotion 
C)  Product 
D)  Public relations 
E)  Place 
A)  Price 
B)  Promotion 
C)  Product 
D)  Public relations 
E)  Place

Question 14

When making a purchase decision,decisions that include logical evaluation,cost,and quality are what type of decisions?

Accepted Answer

A)  Evoked 
B)  Rational 
C)  Comparison 
D)  Consideration set 
E)  Emotional 
A)  Evoked 
B)  Rational 
C)  Comparison 
D)  Consideration set 
E)  Emotional

Question 15

What specific issues do marketing strategies help marketers determine?

Accepted Answer

A)  The goals the marketing plan intends to accomplish 
B)  The marketing objectives of what the marketer will accomplish 
C)  The mix of goods or services to fill a customer's needs or wants 
D)  The marketing activities a business will use to achieve marketing goals 
E)  The features that will differentiate a product from competitors 
A)  The goals the marketing plan intends to accomplish 
B)  The marketing objectives of what the marketer will accomplish 
C)  The mix of goods or services to fill a customer's needs or wants 
D)  The marketing activities a business will use to achieve marketing goals 
E)  The features that will differentiate a product from competitors

Question 16

What are B2B buyer-seller situations often based on?

Accepted Answer

A)  Frequent and enduring buyer-seller relationships 
B)  Incidental buyer-seller interactions 
C)  Buyers and sellers with limited training 
D)  Short-term buyer-seller relationships 
E)  Commercial buyer-seller networks 
A)  Frequent and enduring buyer-seller relationships 
B)  Incidental buyer-seller interactions 
C)  Buyers and sellers with limited training 
D)  Short-term buyer-seller relationships 
E)  Commercial buyer-seller networks

Question 17

For marketers,what type of variables are lifestyles,opinions,interests,and attitudes?

Accepted Answer

A)  Geographic variables 
B)  Demographic variables 
C)  Psychographic variables 
D)  Product use variables 
E)  Labor market variables 
A)  Geographic variables 
B)  Demographic variables 
C)  Psychographic variables 
D)  Product use variables 
E)  Labor market variables

Question 18

A company decides to introduce a line of crackers made with organically grown grains and vegetables.What environmental trend is the company responding to?

Accepted Answer

A)  Competitive 
B)  Sociocultural 
C)  Political-legal 
D)  Economic 
E)  Technological 
A)  Competitive 
B)  Sociocultural 
C)  Political-legal 
D)  Economic 
E)  Technological

Question 19

Companies with an existing distribution network are at a disadvantage in the global context.

Accepted Answer

A) True 
 B)False

Question 20

What is the term that describes what happens after the sale to ensure consumers buy the product again?

Accepted Answer

A)  Postpurchase evaluation 
B)  Prepurchase evaluation 
C)  Rational motives 
D)  Emotional motives 
E)  Evoked set 
A)  Postpurchase evaluation 
B)  Prepurchase evaluation 
C)  Rational motives 
D)  Emotional motives 
E)  Evoked set

Which is usually the first step in the marketing strategy that allows marketers to focus efforts on a particular group of people or organizations?

What type of goods includes raw materials used to produce other products?

How can marketers best develop product promotion in a new,international market?

What advantages do smaller companies have over larger competitors when it comes to the distribution aspect of the marketing mix?

When is conducting market research generally most effective?

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with the performance of the product?

The formula for value is benefits divided by costs.

What do organizations use to build relationships among users?

How do consumers develop opinions and beliefs about a set of products they will consider buying?

What type of marketing is used to build long-term relationships with customers?

When conducting market research,what type of data is used when existing data is unavailable or inadequate?

What market segment is based on where the target market lives and how location affects their lifestyle?

When a small business identifies themselves and their products with local groups and events,what aspect of marketing are they pursuing?

When making a purchase decision,decisions that include logical evaluation,cost,and quality are what type of decisions?

What specific issues do marketing strategies help marketers determine?

What are B2B buyer-seller situations often based on?

For marketers,what type of variables are lifestyles,opinions,interests,and attitudes?

A company decides to introduce a line of crackers made with organically grown grains and vegetables.What environmental trend is the company responding to?

Companies with an existing distribution network are at a disadvantage in the global context.

What is the term that describes what happens after the sale to ensure consumers buy the product again?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Which is usually the first step in the marketing strategy that allows marketers to focus efforts on a particular group of people or organizations?

What type of goods includes raw materials used to produce other products?

How can marketers best develop product promotion in a new,international market?

What advantages do smaller companies have over larger competitors when it comes to the distribution aspect of the marketing mix?

When is conducting market research generally most effective?

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with the performance of the product?

The formula for value is benefits divided by costs.

What do organizations use to build relationships among users?

How do consumers develop opinions and beliefs about a set of products they will consider buying?

What type of marketing is used to build long-term relationships with customers?

When conducting market research,what type of data is used when existing data is unavailable or inadequate?

What market segment is based on where the target market lives and how location affects their lifestyle?

When a small business identifies themselves and their products with local groups and events,what aspect of marketing are they pursuing?

When making a purchase decision,decisions that include logical evaluation,cost,and quality are what type of decisions?

What specific issues do marketing strategies help marketers determine?

What are B2B buyer-seller situations often based on?

For marketers,what type of variables are lifestyles,opinions,interests,and attitudes?

A company decides to introduce a line of crackers made with organically grown grains and vegetables.What environmental trend is the company responding to?

Companies with an existing distribution network are at a disadvantage in the global context.

What is the term that describes what happens after the sale to ensure consumers buy the product again?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters