Question 1

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Accepted Answer

A)  Physical distribution 
B)  Promotion and positioning 
C)  Product distribution 
D)  Transportation modes 
E)  Product placement 
A)  Physical distribution 
B)  Promotion and positioning 
C)  Product distribution 
D)  Transportation modes 
E)  Product placement A

Question 2

Explain the difference between an electronic storefront and a cybermall.

Accepted Answer

An electronic storefront is a seller's Web site from which consumers collect information about products and buying opportunities,place orders,and pay for purchases.Search engines serve as cybermalls and are a collection of virtual storefronts representing diverse products and offering speed,convenience,24-hour access,and efficient searching.After entering a cybermall,shoppers can navigate to electronic storefronts by choosing from a list of stores,product listings,or departments.

Question 3

Drop shippers carry inventory for retailers.

Accepted Answer

A) True 
 B)False  False

Question 4

Convenience stores utilize which kind of distribution?

Accepted Answer

A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers 
A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers

Question 5

Which of the following represents a popular form of direct-response retailing?

Accepted Answer

A)  E-retailing 
B)  Specialty store retailing 
C)  Catalog showroom retailing 
D)  Mail-order retailing 
E)  Brokered retailing 
A)  E-retailing 
B)  Specialty store retailing 
C)  Catalog showroom retailing 
D)  Mail-order retailing 
E)  Brokered retailing

Question 6

Which of the following acts as an intermediary by selling products to other businesses,who then sells them to the final consumer?

Accepted Answer

A)  Brokers 
B)  Agents 
C)  Wholesalers 
D)  Intermediaries 
E)  Retailers 
A)  Brokers 
B)  Agents 
C)  Wholesalers 
D)  Intermediaries 
E)  Retailers

Question 7

Which of the following occurs when one website gives a commission to another for referring customers?

Accepted Answer

A)  Business to business brokerage 
B)  E-intermediary selling 
C)  Drop shipping 
D)  Limited merchant wholesaling 
E)  Syndicated selling 
A)  Business to business brokerage 
B)  E-intermediary selling 
C)  Drop shipping 
D)  Limited merchant wholesaling 
E)  Syndicated selling

Question 8

What is the potential result when one member of a channel receives preferential treatment?

Accepted Answer

A)  Channel reward 
B)  Channel conflict 
C)  Channel leadership 
D)  Channel captain 
E)  Channel alienation 
A)  Channel reward 
B)  Channel conflict 
C)  Channel leadership 
D)  Channel captain 
E)  Channel alienation

Question 9

Which of the following BEST describes department stores?

Accepted Answer

A)  A department store is a large product-line retailer organized into smaller, convenience-focused components. 
B)  A department store is a large product-line retailer organized into smaller, bargain-focused components. 
C)  A department store is a large product-line retailer organized into smaller, producer-focused components. 
D)  A department store is a large product-line retailer organized into smaller, product-focused components. 
E)  A department store is a large product-line retailer organized into smaller specialty stores. 
A)  A department store is a large product-line retailer organized into smaller, convenience-focused components. 
B)  A department store is a large product-line retailer organized into smaller, bargain-focused components. 
C)  A department store is a large product-line retailer organized into smaller, producer-focused components. 
D)  A department store is a large product-line retailer organized into smaller, product-focused components. 
E)  A department store is a large product-line retailer organized into smaller specialty stores.

Question 10

Among the bargain retail operations,convenience stores,in general,provide the most substantial price reductions to the products.

Accepted Answer

A) True 
 B)False

Question 11

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors,sales agents,or other members of the trade.

Accepted Answer

A) True 
 B)False

Question 12

Because railroads do not have limited delivery routes,they can economically transport high-volume,heavy,bulky items,such as cars,steel,and coal.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following denotes small retail stores carrying only one product line or category of related products?

Accepted Answer

A)  Department stores 
B)  Bargain retailers 
C)  Supermarkets 
D)  Convenience stores 
E)  Specialty stores 
A)  Department stores 
B)  Bargain retailers 
C)  Supermarkets 
D)  Convenience stores 
E)  Specialty stores

Question 14

What type of sales promotion techniques are used at trade shows?

Accepted Answer

A)  Product displays located in areas designed to stimulate purchase 
B)  One-on-one nonpersonal selling 
C)  Information about a product transmitted by mass media 
D)  Displays and demonstrations 
E)  Building of goodwill with the public after unfavorable events 
A)  Product displays located in areas designed to stimulate purchase 
B)  One-on-one nonpersonal selling 
C)  Information about a product transmitted by mass media 
D)  Displays and demonstrations 
E)  Building of goodwill with the public after unfavorable events

Question 15

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

Accepted Answer

A)  Sales promotions 
B)  Special offers 
C)  Trade shows 
D)  Point-of-sale displays 
E)  Missionary selling 
A)  Sales promotions 
B)  Special offers 
C)  Trade shows 
D)  Point-of-sale displays 
E)  Missionary selling

Question 16

What type of selling is being utilized when a manufacturer sells products to other businesses,who then sell the products to consumers?

Accepted Answer

A)  Industrial 
B)  Retail 
C)  Processor 
D)  Creative 
E)  Missionary 
A)  Industrial 
B)  Retail 
C)  Processor 
D)  Creative 
E)  Missionary

Question 17

Once an online catalog is in place,there are high costs in maintaining and accessing it.

Accepted Answer

A) True 
 B)False

Question 18

What are the three major classifications of retail outlets in the United States?

Accepted Answer

A)  Large-sized outlets, medium-sized specialty shops, small-sized convenience stores 
B)  Product-based retailers, bargain-based retailers, convenience-based retailers 
C)  Quality-based retailers, quantity-based retailers, specialty-based retailers 
D)  Producer-owned retailers, franchised retailers, independently owned retailers 
E)  Brick-and-mortar retailers, e-retailers, hybrid retailers 
A)  Large-sized outlets, medium-sized specialty shops, small-sized convenience stores 
B)  Product-based retailers, bargain-based retailers, convenience-based retailers 
C)  Quality-based retailers, quantity-based retailers, specialty-based retailers 
D)  Producer-owned retailers, franchised retailers, independently owned retailers 
E)  Brick-and-mortar retailers, e-retailers, hybrid retailers

Question 19

Which of the following takes place when a manufacturer grants the right to sell a product to a very limited number of retailers or wholesalers?

Accepted Answer

A)  Intensive distribution 
B)  Direct channel distribution 
C)  Sales agent distribution 
D)  Exclusive distribution 
E)  Selective distribution 
A)  Intensive distribution 
B)  Direct channel distribution 
C)  Sales agent distribution 
D)  Exclusive distribution 
E)  Selective distribution

Question 20

Shopping agents allow consumers to purchase products directly from their site.

Accepted Answer

A) True 
 B)False

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Explain the difference between an electronic storefront and a cybermall.

Drop shippers carry inventory for retailers.

Convenience stores utilize which kind of distribution?

Which of the following represents a popular form of direct-response retailing?

Which of the following acts as an intermediary by selling products to other businesses,who then sells them to the final consumer?

Which of the following occurs when one website gives a commission to another for referring customers?

What is the potential result when one member of a channel receives preferential treatment?

Which of the following BEST describes department stores?

Among the bargain retail operations,convenience stores,in general,provide the most substantial price reductions to the products.

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors,sales agents,or other members of the trade.

Because railroads do not have limited delivery routes,they can economically transport high-volume,heavy,bulky items,such as cars,steel,and coal.

Which of the following denotes small retail stores carrying only one product line or category of related products?

What type of sales promotion techniques are used at trade shows?

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

What type of selling is being utilized when a manufacturer sells products to other businesses,who then sell the products to consumers?

Once an online catalog is in place,there are high costs in maintaining and accessing it.

What are the three major classifications of retail outlets in the United States?

Which of the following takes place when a manufacturer grants the right to sell a product to a very limited number of retailers or wholesalers?

Shopping agents allow consumers to purchase products directly from their site.

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Explain the difference between an electronic storefront and a cybermall.

Drop shippers carry inventory for retailers.

Convenience stores utilize which kind of distribution?

Which of the following represents a popular form of direct-response retailing?

Which of the following acts as an intermediary by selling products to other businesses,who then sells them to the final consumer?

Which of the following occurs when one website gives a commission to another for referring customers?

What is the potential result when one member of a channel receives preferential treatment?

Which of the following BEST describes department stores?

Among the bargain retail operations,convenience stores,in general,provide the most substantial price reductions to the products.

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors,sales agents,or other members of the trade.

Because railroads do not have limited delivery routes,they can economically transport high-volume,heavy,bulky items,such as cars,steel,and coal.

Which of the following denotes small retail stores carrying only one product line or category of related products?

What type of sales promotion techniques are used at trade shows?

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

What type of selling is being utilized when a manufacturer sells products to other businesses,who then sell the products to consumers?

Once an online catalog is in place,there are high costs in maintaining and accessing it.

What are the three major classifications of retail outlets in the United States?

Which of the following takes place when a manufacturer grants the right to sell a product to a very limited number of retailers or wholesalers?

Shopping agents allow consumers to purchase products directly from their site.

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters