Question 1

What is the most important factor to consider when developing the promotional mix for a product?

Accepted Answer

A)  Position 
B)  Communication mix 
C)  Delivery method 
D)  Price 
E)  Target audience 
A)  Position 
B)  Communication mix 
C)  Delivery method 
D)  Price 
E)  Target audience

Question 2

Intermediaries can expedite the delivery of products,but otherwise add no additional value to a distributional system.

Accepted Answer

A) True 
 B)False

Question 3

What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays?

Accepted Answer

A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers 
A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers

Question 4

Which of the following is a form of direct-response retailing?

Accepted Answer

A)  Online 
B)  Mail order 
C)  Promotion 
D)  Department stores 
E)  Wholesale clubs 
A)  Online 
B)  Mail order 
C)  Promotion 
D)  Department stores 
E)  Wholesale clubs

Question 5

Which of the following are examples of premiums?

Accepted Answer

A)  Contests that reward winners with free samples of the product 
B)  Free items given out at trade shows 
C)  Coupons for reduced prices on certain products 
D)  Reduced-price items available upon purchase of a product 
E)  Reduced-price items available during a sales promotion 
A)  Contests that reward winners with free samples of the product 
B)  Free items given out at trade shows 
C)  Coupons for reduced prices on certain products 
D)  Reduced-price items available upon purchase of a product 
E)  Reduced-price items available during a sales promotion

Question 6

What type of retailer requires customers to pay an annual membership fee?

Accepted Answer

A)  Catalog showrooms 
B)  Wholesale clubs 
C)  Factory outlets 
D)  Discount houses 
E)  Direct-response firms 
A)  Catalog showrooms 
B)  Wholesale clubs 
C)  Factory outlets 
D)  Discount houses 
E)  Direct-response firms

Question 7

Which of the following refers to the total message any company sends to customers about products and services?

Accepted Answer

A)  Promotion 
B)  Communication mix 
C)  Positioning 
D)  Pull strategy 
E)  Push strategy 
A)  Promotion 
B)  Communication mix 
C)  Positioning 
D)  Pull strategy 
E)  Push strategy

Question 8

Which of the following describes two of the primary objectives of promotion?

Accepted Answer

A)  Positioning and communicating information 
B)  Positioning and developing new uses for products 
C)  Developing new uses for products and communicating information 
D)  Adding value to a product and eliminating competition 
E)  Controlling sales volume and eliminating competition 
A)  Positioning and communicating information 
B)  Positioning and developing new uses for products 
C)  Developing new uses for products and communicating information 
D)  Adding value to a product and eliminating competition 
E)  Controlling sales volume and eliminating competition

Question 9

E-intermediaries include syndicated sellers and shopping agents.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following intermediaries matches numerous sellers and buyers as needed,often without knowing in advance who they will be?

Accepted Answer

A)  Producer representative 
B)  Retailer 
C)  Syndicated seller 
D)  Sales agent 
E)  Broker 
A)  Producer representative 
B)  Retailer 
C)  Syndicated seller 
D)  Sales agent 
E)  Broker

Question 11

Most products are well suited to distribution by high-speed digital transmission.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is crucial for high-priced consumer products such as homes and cars?

Accepted Answer

A)  Creative selling 
B)  Interactive marketing 
C)  Missionary selling 
D)  Order processing 
E)  Trade shows 
A)  Creative selling 
B)  Interactive marketing 
C)  Missionary selling 
D)  Order processing 
E)  Trade shows

Question 13

When getting a good or service to market,who is most powerful in determining the roles and rewards of others in the system?

Accepted Answer

A)  Channel captain 
B)  Exclusive distributer 
C)  Selective distributer 
D)  Merchant wholesaler 
E)  Sales agent 
A)  Channel captain 
B)  Exclusive distributer 
C)  Selective distributer 
D)  Merchant wholesaler 
E)  Sales agent

Question 14

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following describes the function of search engines that act as collections of business websites representing diverse products?

Accepted Answer

A)  Internet service providers 
B)  Electronic storefronts 
C)  Cybermalls 
D)  E-catalogs 
E)  Interactive retailing 
A)  Internet service providers 
B)  Electronic storefronts 
C)  Cybermalls 
D)  E-catalogs 
E)  Interactive retailing

Question 16

Which of the following helps producers distribute goods from sellers to customers?

Accepted Answer

A)  Intermediaries 
B)  Sales agents 
C)  Direct wholesalers 
D)  Retailers 
E)  Brokers 
A)  Intermediaries 
B)  Sales agents 
C)  Direct wholesalers 
D)  Retailers 
E)  Brokers

Question 17

One drawback of nondirect distribution is higher prices.

Accepted Answer

A) True 
 B)False

Question 18

Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?

Accepted Answer

A)  Push strategy 
B)  Promotional mix strategy 
C)  Positioning strategy 
D)  Pull strategy 
E)  Added value strategy 
A)  Push strategy 
B)  Promotional mix strategy 
C)  Positioning strategy 
D)  Pull strategy 
E)  Added value strategy

Question 19

The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?

Accepted Answer

A)  Promotion 
B)  Communication mix 
C)  Positioning 
D)  Pull strategy 
E)  Push strategy 
A)  Promotion 
B)  Communication mix 
C)  Positioning 
D)  Pull strategy 
E)  Push strategy

Question 20

In the distribution process,the channel captain can be an influential wholesaler or large retailer.

Accepted Answer

A) True 
 B)False

What is the most important factor to consider when developing the promotional mix for a product?

Intermediaries can expedite the delivery of products,but otherwise add no additional value to a distributional system.

What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays?

Which of the following is a form of direct-response retailing?

Which of the following are examples of premiums?

What type of retailer requires customers to pay an annual membership fee?

Which of the following refers to the total message any company sends to customers about products and services?

Which of the following describes two of the primary objectives of promotion?

E-intermediaries include syndicated sellers and shopping agents.

Which of the following intermediaries matches numerous sellers and buyers as needed,often without knowing in advance who they will be?

Most products are well suited to distribution by high-speed digital transmission.

Which of the following is crucial for high-priced consumer products such as homes and cars?

When getting a good or service to market,who is most powerful in determining the roles and rewards of others in the system?

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Which of the following describes the function of search engines that act as collections of business websites representing diverse products?

Which of the following helps producers distribute goods from sellers to customers?

One drawback of nondirect distribution is higher prices.

Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?

The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?

In the distribution process,the channel captain can be an influential wholesaler or large retailer.

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

What is the most important factor to consider when developing the promotional mix for a product?

Intermediaries can expedite the delivery of products,but otherwise add no additional value to a distributional system.

What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays?

Which of the following is a form of direct-response retailing?

Which of the following are examples of premiums?

What type of retailer requires customers to pay an annual membership fee?

Which of the following refers to the total message any company sends to customers about products and services?

Which of the following describes two of the primary objectives of promotion?

E-intermediaries include syndicated sellers and shopping agents.

Which of the following intermediaries matches numerous sellers and buyers as needed,often without knowing in advance who they will be?

Most products are well suited to distribution by high-speed digital transmission.

Which of the following is crucial for high-priced consumer products such as homes and cars?

When getting a good or service to market,who is most powerful in determining the roles and rewards of others in the system?

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Which of the following describes the function of search engines that act as collections of business websites representing diverse products?

Which of the following helps producers distribute goods from sellers to customers?

One drawback of nondirect distribution is higher prices.

Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?

The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?

In the distribution process,the channel captain can be an influential wholesaler or large retailer.

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters