Question 1

In which type of store would you MOST likely find specialized departments based on types of products?

Accepted Answer

A)  A supermarket 
B)  A discount house 
C)  A department store 
D)  A convenience store 
E)  A specialty store 
A)  A supermarket 
B)  A discount house 
C)  A department store 
D)  A convenience store 
E)  A specialty store

Question 2

Explain direct-response retailing.

Accepted Answer

Firms contact customers directly to info

Question 3

Which of the following is an advantage to nondirect distribution?

Accepted Answer

A)  They reduce the cost of items by making bulk purchases. 
B)  They do not charge commissions or markups. 
C)  They provide added value to the producers by preordering services. 
D)  They work with related product lines of very few producers. 
E)  They provide added value by saving buyers time. 
A)  They reduce the cost of items by making bulk purchases. 
B)  They do not charge commissions or markups. 
C)  They provide added value to the producers by preordering services. 
D)  They work with related product lines of very few producers. 
E)  They provide added value by saving buyers time.

Question 4

Promotion refers to the process of establishing an easily identifiable product image in the minds of consumers.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Accepted Answer

A)  Publicity is more directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion. 
A)  Publicity is more directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion.

Question 6

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

Accepted Answer

A) True 
 B)False

Question 7

What is the advantage of using agents and brokers when a firm does not have its own sales force?

Accepted Answer

A)  Agents and brokers have extensive knowledge of the needs of consumers. 
B)  Agents and brokers gather and sort information for online consumers. 
C)  Agents and brokers can act as e-intermediaries for internet sales. 
D)  Agents and brokers have extensive knowledge of the markets and merchandise. 
E)  Agents and brokers encourage syndicated selling. 
A)  Agents and brokers have extensive knowledge of the needs of consumers. 
B)  Agents and brokers gather and sort information for online consumers. 
C)  Agents and brokers can act as e-intermediaries for internet sales. 
D)  Agents and brokers have extensive knowledge of the markets and merchandise. 
E)  Agents and brokers encourage syndicated selling.

Question 8

List and describe the three personal selling tasks.

Accepted Answer

The three personal selling tasks are ord

Question 9

In what type of distribution process does the product move from producer to consumer without the use of intermediaries?

Accepted Answer

A)  Wholesale 
B)  Direct channel 
C)  Agency 
D)  Brokerage 
E)  Retail 
A)  Wholesale 
B)  Direct channel 
C)  Agency 
D)  Brokerage 
E)  Retail

Question 10

Interactive marketing is nonpersonal selling that tries to get consumers to make purchases from home,at work,or by using a mobile device while traveling.

Accepted Answer

A) True 
 B)False

Question 11

Discuss the differences in the three types of product-line retailers.

Accepted Answer

Product-line retailers feature broad pro

Question 12

Which of the following is the slowest and the cheapest mode of transportation?

Accepted Answer

A)  Railroads 
B)  Planes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks 
A)  Railroads 
B)  Planes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks

Question 13

What type of warehouse is owned by a single retailer that deals in mass quantities?

Accepted Answer

A)  Public warehouse 
B)  Relay warehouse 
C)  Retail stockroom 
D)  Private warehouse 
E)  Storage warehouse 
A)  Public warehouse 
B)  Relay warehouse 
C)  Retail stockroom 
D)  Private warehouse 
E)  Storage warehouse

Question 14

In which of the following bargain retailers do the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses?

Accepted Answer

A)  Off-price store 
B)  Catalog showroom 
C)  Factory outlet 
D)  Wholesale club 
E)  Discount house 
A)  Off-price store 
B)  Catalog showroom 
C)  Factory outlet 
D)  Wholesale club 
E)  Discount house

Question 15

If a producer wants a product to have promotional advantage and increased attention in the sales effort,what distribution process should they pursue?

Accepted Answer

A)  Selective 
B)  Conflicted 
C)  Exclusive 
D)  Intensive 
E)  Channel captains 
A)  Selective 
B)  Conflicted 
C)  Exclusive 
D)  Intensive 
E)  Channel captains

Question 16

Which mode of transportation is the fastest and least expensive,but can only be used by a limited number of industries?

Accepted Answer

A)  Digital 
B)  Air-freight 
C)  Water 
D)  Rail 
E)  Pipelines 
A)  Digital 
B)  Air-freight 
C)  Water 
D)  Rail 
E)  Pipelines

Question 17

When would a manufacturer use an exclusive distribution strategy to market a product?

Accepted Answer

A)  When there is a need to create promotional advantage 
B)  When the manufacturer has a low-cost product that is new for the market 
C)  To build a strong relationship between the manufacturer and the wholesaler 
D)  When the manufacturer wants to break into a new geographic location 
E)  When the item is a high-cost or prestige product 
A)  When there is a need to create promotional advantage 
B)  When the manufacturer has a low-cost product that is new for the market 
C)  To build a strong relationship between the manufacturer and the wholesaler 
D)  When the manufacturer wants to break into a new geographic location 
E)  When the item is a high-cost or prestige product

Question 18

What is the term for company-influenced information that seeks to build positive relations with the public?

Accepted Answer

A)  Promotion 
B)  Public relations 
C)  Creative selling 
D)  Publicity 
E)  Interactive marketing 
A)  Promotion 
B)  Public relations 
C)  Creative selling 
D)  Publicity 
E)  Interactive marketing

Question 19

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Accepted Answer

A)  Private warehouse 
B)  Public warehouse 
C)  Food storage facility 
D)  Department store stockroom 
E)  Specialty store stockroom 
A)  Private warehouse 
B)  Public warehouse 
C)  Food storage facility 
D)  Department store stockroom 
E)  Specialty store stockroom

Question 20

What type of intermediary act as a storage firm allowing small operations to pick up the goods desired?

Accepted Answer

A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers 
A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers

In which type of store would you MOST likely find specialized departments based on types of products?

Explain direct-response retailing.

Which of the following is an advantage to nondirect distribution?

Promotion refers to the process of establishing an easily identifiable product image in the minds of consumers.

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

What is the advantage of using agents and brokers when a firm does not have its own sales force?

List and describe the three personal selling tasks.

In what type of distribution process does the product move from producer to consumer without the use of intermediaries?

Interactive marketing is nonpersonal selling that tries to get consumers to make purchases from home,at work,or by using a mobile device while traveling.

Discuss the differences in the three types of product-line retailers.

Which of the following is the slowest and the cheapest mode of transportation?

What type of warehouse is owned by a single retailer that deals in mass quantities?

In which of the following bargain retailers do the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses?

If a producer wants a product to have promotional advantage and increased attention in the sales effort,what distribution process should they pursue?

Which mode of transportation is the fastest and least expensive,but can only be used by a limited number of industries?

When would a manufacturer use an exclusive distribution strategy to market a product?

What is the term for company-influenced information that seeks to build positive relations with the public?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

What type of intermediary act as a storage firm allowing small operations to pick up the goods desired?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

In which type of store would you MOST likely find specialized departments based on types of products?

Explain direct-response retailing.

Which of the following is an advantage to nondirect distribution?

Promotion refers to the process of establishing an easily identifiable product image in the minds of consumers.

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

What is the advantage of using agents and brokers when a firm does not have its own sales force?

List and describe the three personal selling tasks.

In what type of distribution process does the product move from producer to consumer without the use of intermediaries?

Interactive marketing is nonpersonal selling that tries to get consumers to make purchases from home,at work,or by using a mobile device while traveling.

Discuss the differences in the three types of product-line retailers.

Which of the following is the slowest and the cheapest mode of transportation?

What type of warehouse is owned by a single retailer that deals in mass quantities?

In which of the following bargain retailers do the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses?

If a producer wants a product to have promotional advantage and increased attention in the sales effort,what distribution process should they pursue?

Which mode of transportation is the fastest and least expensive,but can only be used by a limited number of industries?

When would a manufacturer use an exclusive distribution strategy to market a product?

What is the term for company-influenced information that seeks to build positive relations with the public?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

What type of intermediary act as a storage firm allowing small operations to pick up the goods desired?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters