Question 1

Which of the following gives examples of bargain retailers?

Accepted Answer

A)  Bakery outlet, athletic shoe store 
B)  Local bakery, discount shoe chain 
C)  Bakery thrift shop, athletic shoe store 
D)  Bakery thrift shop, shoe factory outlet 
E)  Local bakery, shoe factory outlet 
A)  Bakery outlet, athletic shoe store 
B)  Local bakery, discount shoe chain 
C)  Bakery thrift shop, athletic shoe store 
D)  Bakery thrift shop, shoe factory outlet 
E)  Local bakery, shoe factory outlet

Question 2

Describe the services provided by e-intermediaries.

Accepted Answer

e-intermediaries are internet-based chan

Question 3

What is the difference between coupons and premiums?

Accepted Answer

Coupons use certificates entitling buyer

Question 4

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Accepted Answer

A)  Packing necessary for the product 
B)  Fuel efficiency of the carrier 
C)  Regularity of use of a given carrier 
D)  Discount agreements with the carriers 
E)  Delivery speed 
A)  Packing necessary for the product 
B)  Fuel efficiency of the carrier 
C)  Regularity of use of a given carrier 
D)  Discount agreements with the carriers 
E)  Delivery speed

Question 5

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Accepted Answer

A) True 
 B)False

Question 6

List one advantage of using trucks for transportation and one disadvantage.

Accepted Answer

A) True 
 B)False

Question 7

The oldest and most expensive form of sales is personal selling,in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.

Accepted Answer

A) True 
 B)False

Question 8

For B2B promotions,who typically sponsors trade shows where companies display and demonstrate their products?

Accepted Answer

A)  Retailers 
B)  Manufacturers 
C)  Wholesalers 
D)  Marketers 
E)  Industry sponsors 
A)  Retailers 
B)  Manufacturers 
C)  Wholesalers 
D)  Marketers 
E)  Industry sponsors

Question 9

Which of the following is involved in the final stage in the buyer decision process?

Accepted Answer

A)  After the buyer has purchased the product, the marketer asks for feedback on the quality of the product. 
B)  After the buyer has purchased the product, the marketer promotes more advanced versions of the product. 
C)  After the buyer has purchased the product, the marketer provides customer assistance for use of the product. 
D)  After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase. 
E)  After the buyer has purchased the product, the marketer promotes related products by the same company. 
A)  After the buyer has purchased the product, the marketer asks for feedback on the quality of the product. 
B)  After the buyer has purchased the product, the marketer promotes more advanced versions of the product. 
C)  After the buyer has purchased the product, the marketer provides customer assistance for use of the product. 
D)  After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase. 
E)  After the buyer has purchased the product, the marketer promotes related products by the same company.

Question 10

Which of the following is a key activity in relationship marketing?

Accepted Answer

A)  Approaching 
B)  Presenting and demonstrating 
C)  Handling objections 
D)  Closing 
E)  Following up 
A)  Approaching 
B)  Presenting and demonstrating 
C)  Handling objections 
D)  Closing 
E)  Following up

Question 11

Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?

Accepted Answer

A)  Channel conflict 
B)  Market coverage 
C)  Online retailing 
D)  Retail coverage 
E)  Channel leadership 
A)  Channel conflict 
B)  Market coverage 
C)  Online retailing 
D)  Retail coverage 
E)  Channel leadership

Question 12

What type of selling should be used if a buyer is unaware they need or want a product,and the product is high-priced?

Accepted Answer

A)  Industrial selling 
B)  Missionary selling 
C)  Creative selling 
D)  Personal selling 
E)  Retail selling 
A)  Industrial selling 
B)  Missionary selling 
C)  Creative selling 
D)  Personal selling 
E)  Retail selling

Question 13

What type of intermediary buys the product from the manufacturer then resells it to other businesses?

Accepted Answer

A)  Drop shippers 
B)  Merchant wholesalers 
C)  Agents 
D)  E-intermediaries 
E)  Brokers 
A)  Drop shippers 
B)  Merchant wholesalers 
C)  Agents 
D)  E-intermediaries 
E)  Brokers

Question 14

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

Accepted Answer

A)  Discount houses 
B)  Catalog showrooms 
C)  Second-hand stores 
D)  Factory outlets 
E)  Direct-response bargain marketing 
A)  Discount houses 
B)  Catalog showrooms 
C)  Second-hand stores 
D)  Factory outlets 
E)  Direct-response bargain marketing

Question 15

Which of the following is the fastest and most expensive transportation mode?

Accepted Answer

A)  Railroads 
B)  Airplanes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks 
A)  Railroads 
B)  Airplanes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks

Question 16

Which of the following is an advantage for a retailer who is using e-catalogs?

Accepted Answer

A)  Inventory in the store does not have to match the catalog. 
B)  The cost to maintain and access the catalog is minimal. 
C)  Specialty products reach a better defined target market. 
D)  Several virtual storefronts can be represented in the catalog. 
E)  The e-catalog is not dependent on search engines such as Yahoo! or Google. 
A)  Inventory in the store does not have to match the catalog. 
B)  The cost to maintain and access the catalog is minimal. 
C)  Specialty products reach a better defined target market. 
D)  Several virtual storefronts can be represented in the catalog. 
E)  The e-catalog is not dependent on search engines such as Yahoo! or Google.

Which of the following gives examples of bargain retailers?

Describe the services provided by e-intermediaries.

What is the difference between coupons and premiums?

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Agents and brokers buy products from manufacturers and then sell them to other businesses.

List one advantage of using trucks for transportation and one disadvantage.

The oldest and most expensive form of sales is personal selling,in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.

For B2B promotions,who typically sponsors trade shows where companies display and demonstrate their products?

Which of the following is involved in the final stage in the buyer decision process?

Which of the following is a key activity in relationship marketing?

Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?

What type of selling should be used if a buyer is unaware they need or want a product,and the product is high-priced?

What type of intermediary buys the product from the manufacturer then resells it to other businesses?

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

Which of the following is the fastest and most expensive transportation mode?

Which of the following is an advantage for a retailer who is using e-catalogs?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

Which of the following gives examples of bargain retailers?

Describe the services provided by e-intermediaries.

What is the difference between coupons and premiums?

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Agents and brokers buy products from manufacturers and then sell them to other businesses.

List one advantage of using trucks for transportation and one disadvantage.

The oldest and most expensive form of sales is personal selling,in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.

For B2B promotions,who typically sponsors trade shows where companies display and demonstrate their products?

Which of the following is involved in the final stage in the buyer decision process?

Which of the following is a key activity in relationship marketing?

Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?

What type of selling should be used if a buyer is unaware they need or want a product,and the product is high-priced?

What type of intermediary buys the product from the manufacturer then resells it to other businesses?

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

Which of the following is the fastest and most expensive transportation mode?

Which of the following is an advantage for a retailer who is using e-catalogs?

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters