Question 1

Which of the following is NOT a type of risk?

Accepted Answer

A)  functional 
B)  physical 
C)  time 
D)  performance 
A)  functional 
B)  physical 
C)  time 
D)  performance

Question 2

Which of the following is the total collection of all possible solutions to a consumer problem?

Accepted Answer

A)  infinite set 
B)  universal set 
C)  consideration set 
D)  total set 
A)  infinite set 
B)  universal set 
C)  consideration set 
D)  total set

Question 3

Which term refers to the behaviour that consumers engage in as they seek information that can be used to satisfy needs?

Accepted Answer

A)  need recognition 
B)  consumer search behaviour 
C)  alternative evaluation 
D)  choice 
A)  need recognition 
B)  consumer search behaviour 
C)  alternative evaluation 
D)  choice

Question 4

External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.

Accepted Answer

A) True 
 B)False

Question 5

Which statement does NOT accurately describe the amount of search a consumer performs related to decision making?

Accepted Answer

A)  Highly involved consumers tend to search more. 
B)  As perceived risk increases, search effort increases. 
C)  Consumers with higher education and income tend to search less. 
D)  Search will decrease when time constraints are present. 
A)  Highly involved consumers tend to search more. 
B)  As perceived risk increases, search effort increases. 
C)  Consumers with higher education and income tend to search less. 
D)  Search will decrease when time constraints are present.

Question 6

Coffee Maker Scenario
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Tim Hortons and Starbucks. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath and Beyond, Home Outfitters, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Verismo. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Tim Hortons coffee while none of the others did, and she ended up purchasing that one for $150 because that's her favourite brand of coffee.
-Refer to Coffee Maker Scenario. Jane knew about some of the brands of coffee machines, such as Tassimo, Keurig, and Cuisinart, but she didn't evaluate all of them in her decision making. What did these brands make up for Jane?

Accepted Answer

A)  consideration set 
B)  inept set 
C)  awareness set 
D)  parsed set 
A)  consideration set 
B)  inept set 
C)  awareness set 
D)  parsed set

Question 7

When does the consumer decision-making process begin?

Accepted Answer

A)  when the consumer realizes that he or she has a need 
B)  when the consumer searches for information 
C)  when value is derived 
D)  when costs and benefits are analyzed 
A)  when the consumer realizes that he or she has a need 
B)  when the consumer searches for information 
C)  when value is derived 
D)  when costs and benefits are analyzed

Which of the following is NOT a type of risk?

Which of the following is the total collection of all possible solutions to a consumer problem?

Which term refers to the behaviour that consumers engage in as they seek information that can be used to satisfy needs?

External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.

Which statement does NOT accurately describe the amount of search a consumer performs related to decision making?

When does the consumer decision-making process begin?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters

Exam 12: Decision Making I: Need Recognition and Search

Which of the following is NOT a type of risk?

Which of the following is the total collection of all possible solutions to a consumer problem?

Which term refers to the behaviour that consumers engage in as they seek information that can be used to satisfy needs?

External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.

Which statement does NOT accurately describe the amount of search a consumer performs related to decision making?

When does the consumer decision-making process begin?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters