Exam 4: Developing a Global Vision

Global marketers must be careful when considering the demographic characteristics of different countries. Why is total population an insufficient indicator of market potential? What other demographic factors should be considered in addition to or instead of population?

Which of the following is an important cultural factor that should be considered by global marketers?

What do we call negotiations (such as NAFTA) between countries that are made to stimulate global exchange and remove barriers?

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide, but the amount of scent used varies from country to country. This is an example of which type of marketing mix strategy?

Which of the following statements best describes the European Union (EU)?

The major disadvantage of licensing agreements is that international companies cannot maintain control over their licensees.

The Rice Millers' Association claims that if the Japanese government would remove the tax on imported North American rice, Japanese consumers would save $6 billion annually. What is this tax an example of?

What is a trade agreement that includes Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, and Uruguay and has eliminated the tariffs among these trading partners?

Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. What is this an example of?

What city is the most expensive place to live in the world?

The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market. What was South Korea accused of?

Assume you are the president of a company that manufactures wooden bowls, cutting boards, and spoons. Your company is considering marketing its kitchen items globally. List four important external environmental factors that should be examined for each country you are considering for this global venture.

As a global marketing strategy, which of the following requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities?

Vast differences in natural resources created international dependence and huge shifts of wealth.

Muslim countries are receptive to most Disney products, but they have asked Disney not to include Piglet when it sells its Winnie the Pooh characters because, as a part of their religious beliefs, Muslims contend that pork in any form is unclean. Which type of factor is directly affecting Disney's global operation?

Which of the following best describes global marketing standardization?

Which country is the largest importer to Canada?

International trade does not always involve cash. Sometimes companies accept all or part of the payment for goods or services in the form of other goods or services. What is this known as?

Licensing agreements reduce the risk for manufacturers and sometimes even remove the requirement for a manufacturer to produce its own product.

Target entered the Canadian market in 2013 and was not successful. What was the most important reason?