Exam 4: Developing a Global Vision

World merchandise trade volume is expected to continue to demonstrate growth year after year, but the strength of the growth is weakening. What is the reason for that?

Which of the following describes a common criticism of multinational companies?

Japanese consumers have experienced more than a decade of recession and deflationary pressures. What would this condition most likely impact for Japanese consumers?

Which of the following is true of the pricing component of the global marketing mix?

Even though it is not actively involved in global marketing, Hennessey Enterprises, a Canadian business, agreed to sell 2,000 of its stress-reducing products to a distribution company in Norway. This would be an example of exporting.

Shark fin soup is illegal in Canada. Furthermore any products that come from shark finning are also illegal. This means that these products are not allowed in Canada. What has the Canadian government imposed?

What is a market grouping? Describe the best-known market grouping.

In a newspaper release, Corning Inc. announced it had received a favourable ruling from China's Ministry of Commerce on allegations that it was selling its fibre more cheaply in China than in other countries. What was Corning falsely accused of?

A major benefit of globalization is its creation of jobs and wealth.

A Canadian executive had no idea the Japanese go through a very elaborate ritual when exchanging business cards. When he arrived at a meeting in Tokyo, he sat down and tossed some of his business cards across the table at a group of stunned Japanese businesspeople. Due to the Canadian executive's rudeness, the multimillion-dollar deal failed. The executive overlooked the importance of which environmental factor?

DigiSystems Inc. manufactures personal gauges for measuring contact with potentially hazardous materials. Its management wants to expand into international markets while also limiting the risks involved. Additionally, DigiSystems has a limited capital base for new or expanded facilities. Which of the following options for entering international markets should DigiSystems use?

Since 1953, the United States has limited the amount of raw peanuts that can be imported to 1.7 million pounds a year. This is only about 0.1 percent of all domestic edible peanut consumption in the United States. What is this limitation an example of?

Why do Canadian managers develop a global vision?

Leuwin & Thomason is a British manufacturer of washing machines. It wants to make its products more readily available in the United States and Canada. The company feels it is important to retain strict quality control over its production processes and wants its global expansion to yield a high return. Which method should Leuwin & Thomason choose to enter the global marketplace?

Tim Hortons allows its franchisees to use its logo, plus its buying and negotiating prowess in return for a fee. What is this also known as?

Define and describe exporting. Briefly describe the two types of export intermediaries.

American catfish farmers mounted an aggressive offensive against imports of catfish from Vietnam, which have increased by over $40 million in four years. As a result of the offensive, US consumers must pay about 50 percent more for catfish imported from Vietnam. What are most likely used to make sure that Vietnamese catfish was selling at a price comparable to US-bred catfish?

What is the role of a domestic company that sells to an export merchant (also called a buyer for export)?

Mattel lost millions of dollars on its international marketing campaign for Holiday Barbie dolls because the dolls were being sold for $24.00, and this figure was expressed in US dollars without regard for how it would translate into foreign currencies. The dolls were too expensive for most international markets. Which of Mattel's strategies was faulty?

While some countries have elements of both capitalism and socialism, most nations are at one political extreme or the other.