Exam 4: Developing a Global Vision

Sony, Panasonic, and other Japanese manufacturers that build products to customer order instead of churning out products in anticipation of demand have decided to hire Canadian companies to produce electronics for them. The Japanese companies will handle the marketing of the products. What are the Japanese electronics companies using?

British Telecom is heavily engaged in trade throughout Europe and the far-east. It is able to shift resources, goods, services, and skills across national borders. What type of organization is it?

Monroe plans to market its shock absorbers in several different global markets. It plans to rely on extensive advertising. Before implementing this plan, what should its advertising manager be aware of?

Delta Galil Industries Ltd. is a clothing manufacturer based in Israel. It is responsible for making clothing sold under the Playtex brand, Donna Karan/DKNY brand, Hugo Boss brand, and Calvin Klein brand. What occurs when one company manufactures clothing that is sold using another company's brand?

General Motors has just sold a new line of robots to manufacture cars to Indian auto company Tata Motors. This purchase can be described as capital intensive. What will this mean for Tata Motors?

Briefly define licensing and joint ventures as means of engaging in global marketing. Be sure to demonstrate both the similarities of the two processes and how they differ.

As of 2016, how many members does the EU have?

How can a Canadian licensor try to prevent a licensee from voiding its contract and using what it has learned to create a competitor?

Foreign sales agents-distributors who live in a foreign country and represent a domestic company in sales situations perform the same functions as domestic manufacturers' agents who help with financing and shipping. What are they called?

FedEx entered into an alliance with Chronopost Internationale, a subsidiary of the French post office. Under this alliance, FedEx will transport French international shipments in its aircraft, and the French postal service will deliver FedEx packages across Europe. What is this an example of?

Once marketing managers have determined a global product and promotion strategy, they can select the remainder of the marketing mix. Why does entry into many developing nations present special pricing problems?

Zambia is internationally recognized as the world's second leading producer of cobalt, which is used to make high-speed and high-temperature cutting tools and dyes. A company that wanted to manufacture tools for shaping steel would be most attracted to which element of the Zambian environment?

Which of the following statements describes one of the benefits of increased globalization?

Wave surfboards are produced in Australia and sold in both Australia and in the United States. The price set for surfboards in the United States is below the price charged for them in Australia. This price discrimination practice is an example of dumping.

Explain the following statement: "The Internet economy is being restrained by the old bricks-and-mortar rules, regulations, and habits."

What do NAFTA and the EU have in common?

Ericsson is a Swedish telecommunications firm. GCCT is a French electronics switch manufacturer. With the use of Ericsson's money and technology and GCCT's knowledge of the French market, the two companies created a new entity and beat out Northern Telecom for a $100 million contract with the French government. What is the relationship between the two companies an example of?

A cooperative of egg producers believes a profitable market for eggs exists overseas where people are not as concerned about cholesterol. What will the cooperative most likely use if it decides to export?

Which of the following has NOT been a result of petroleum shortages?

Often it is difficult for a firm to obtain adequate global distribution. Compare and contrast the difficulties of distributing in Japan and China.