Exam 4: Developing a Global Vision

NAFTA is the New American Foreign Trade Amendment, which allows for balanced trade with the European Union (EU).

Basketball is played nearly everywhere in the world. The National Basketball Association (NBA) finals reached more than 600 million televisions in 195 countries. From this information, what should you be able to infer about the NBA?

Canada is the only country that actively engages in global marketing.

Why is developing a global vision important for firms in Canada?

Briefly define exchange controls and trade agreements. Make sure that your answer demonstrates how the two terms differ from each other.

A global marketer today must be fully aware of the intertwined nature of the global economy. What is one of the most important issues to consider when doing business abroad?

The Group of Twenty was brought together in 1999 to accomplish what task?

What was the result of the 2013 Bangladesh garment factory collapse?

A soft-drink manufacturer that was thinking of investing in a bottling plant in the Czech Republic should know the nation is proud of the fact it is among the world's biggest beer drinkers. On average, Czechs consume half a litre of beer a day for every man, woman, and child in the country. Which environment of this country could very easily prevent the soft-drink bottling company from succeeding?

Big Brother, Survivor, and Wipeout are just some of the popular television shows that have been exported to foreign markets. The formats and rules are adhered to very closely, but the television shows will vary tone, lighting, greetings, and pace just enough to captivate local audiences. What is this an example of?

The pricing component of the marketing mix presents some unique problems and challenges in global marketing. Name and discuss three pricing considerations unique to global marketing.

How does having a global vision assist a manager?

In 2010, Google pulled out of the Chinese market. Why are they returning to the Chinese market?

A business thinking of expanding into global markets needs to examine its external environment. Which of the following options is NOT part of the external environment?

Staropramen, the second largest brewery in the Czech Republic, began brewing beer in 1842. It has agreed to let a Polish brewery use its brand and manufacturing techniques in return for a fee. What is Staropramen using to expand its global marketing?

Global legal structures are designed to either encourage or limit trade. Identify five of these legal structures. Briefly define each structure named.

To protect its local vodka industry, Russia allows foreign manufacturers to have only 1 percent of the Russian vodka market. Russia uses quotas to control foreign competition.

Marlin manufactures washing machines. It is designing advertisements and planning the promotional mix for marketing in Eastern Europe, South Africa, India, and Brazil. Which of the following should the advertising manager NOT expect to cause problems?

The Canadian magazine industry accused US magazine publishers selling the magazines in Canada at a lower price than in the United States. What is the name for this practice?

Assume you are a global marketing consultant for a Canadian manufacturer of light fixtures and have been asked to name the available options or methods of entry into the global marketplace. Name five methods of entry in the order of high risk/high return to low risk/low return for the lighting company.