Exam 4: Developing a Global Vision

A Canadian citizen, Daya Kaur was excited to purchase over 30,000 Fender amplifiers from the United States. She intended to sell them to Canadian music stores. Her excitement was cut short when Canadian Customs informed her that she was only allowed to bring in 10,000 units. What was Canada Customs imposing?

The rules, regulations, and habits used for bricks-and-mortar stores tend to restrain and limit the success of those retailers engaged in e-commerce.

The manufacturer of Marlboro cigarettes has given Japan Tobacco the legal right to use its trademarks and patents to manufacture Marlboro cigarettes in Japan. For this right, Japan Tobacco pays a fee. To enter an international market, what did the manufacturer of Marlboro cigarettes use?

Three international legal structures designed to limit trade are tariffs, quotas, and boycotts. Define and differentiate these three structures. Give one specific example of each.

The same Timex, Seiko, and Citizen wristwatches you buy in North America can be purchased around the world. Why is there is no difference in a watch purchased in Russia, in Mexico, or in Singapore?

Head and Shoulders shampoo advertises its dandruff-control shampoo worldwide using the same "boy meets girl" ad campaign, no matter where it wants to market its product. Which strategy is this an example of?

Describe the four stages of business globalization. Why do most companies stop when they reach the third stage?

US-based Procter & Gamble and Italian-based Fater agreed to produce and market diapers for the European market. This is an example of a joint venture.

Describe a multinational corporation (MNC). Name two MNCs you are familiar with.

Which method of entering the global marketplace would be least risky?

The Czech Republic began producing pilsner beer in 1846 and is proud of its brewing heritage. To further its global marketing strategy, Nomura Securities, a Japanese investment company, purchased the two largest breweries in the nation. What is this an example of?

Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world. Which of the marketing mix strategies did Maybelline use?

Harry Potter author J.K. Rowling has in the past allowed toy manufacturer Mattel to use the Harry Potter logo and character likenesses in its toy designs in return for a fee. What is this known as?

The US government prohibits the importation of Havana cigars because of political differences with Cuba. This is an example of an import quota.

When Britain refused to buy bananas from South America, the US government, as a means of helping its trade partners, legislated taxes on some imported British-produced goods. These taxes included a nearly 100-percent charge on Scottish wool products. What is another term for this charge?

Assume you are the promotions manager for a lingerie company. Your company has decided to market its product line in Brazil, Mexico, Italy, France, and Japan. Your company wishes to use a global marketing standardization strategy. In general terms, explain how your company would advertise in these different countries.

To enter the Hungarian market, Ernst & Young, an international accounting company, purchased an existing accounting firm. How did Ernst & Young enter the Hungarian market?

An English manufacturer of cricket equipment sells directly to Universal Sports, which markets the products in Canada. What is the English manufacturer using?

What is the primary goal of the EU?