Exam 4: Developing a Global Vision

Goodyear Tire and Rubber Company provided China with the materials and training needed to establish a printing plant in exchange for finished labels that Goodyear attaches to its tires. What is this an example of?

GATT, NAFTA, and the EU are all examples of market groupings.

Which of the following statements best describes global marketing?

According to research done by the World Bank, countries with the least amount of business regulation foster the strongest economies.

According to your textbook, which of the following countries have a strong trading relationship?

Having a global vision means management recognizes and reacts to international marketing opportunities, is aware of threats from foreign competitors in all markets, and effectively utilizes international distribution networks.

To enter the Thailand market, Toyota developed the Sohana model. This vehicle is specifically designed to withstand the driving habits and weather conditions in Thailand. It was designed to meet the vehicular needs of the average Thai driver. Which of the marketing mix strategies did Toyota use?

Pillsbury has developed different products for its various global markets. Which of the following statements offers a likely reason for its use of product invention?

Honda Canada produces its vehicles to standards and specifications set by Honda's Japanese headquarters. What is this also known as?

An English manufacturer of cricket equipment sells directly to Universal Sports, which markets the products in Canada. What is Universal Sports an example of?

US wine producers export only about 14 percent of their total annual production of wine. What does this statement indicate about the US wine industry?

What is the strategy in which a company decides to enter the global market place?

Assume you are the marketing manager for a leading Canadian manufacturer of earth-moving equipment. Your company would like to become heavily involved in global marketing (especially in India) but has some capital limitations. Your job is to evaluate whether it should use contract manufacturing or direct investment. Compare and contrast these two options and make a recommendation.

What has caused East Asia's economic miracle?

Malaysia supplied India with palm oil (from six state-owned companies) worth $121 million in exchange for a contract awarded to the Indian Railway Construction International Company. It will lay 31.5 kilometres of tracks in the southern Malaysian state of Johor. Which of the following will give India palm oil and Malaysia new rail lines?

Which two countries are of growing interest to many multinationals?

Cardiac Science, a Canadian manufacturer of heart-monitoring devices and other medical devices, sells 85 percent of its products outside Canada. It sells basically the same product to a hospital in London, Tokyo, Pretoria, or Sydney. It uses the same promotional tactics in all of its markets. Which of the following most likely describes Cardiac Science?

An important factor in the global external environment that has become more evident in the past decade is the shortage of natural resources. Choose two different natural resources and describe how shortages of each of these resources affect global trade.

The British can be said to be overly polite, have a love of dogs and tea, and have a unique sense of humour. How do marketers refer to these values collectively?

What is the term for a global intermediary that operates primarily in agriculture and raw materials by bringing the buyer and seller together?