Exam 6: Descriptive Research Design: Survey and Observation

Which statement is false concerning the different observation methods?

Table 6.2 in the text provides a comparative evaluation of survey methods. Which two methods are shown as low on the quantity of data criteria?

A primary method of observation using the Internet is to count the number of times a Web page is visited.

________ is an approach in which data collection is based on physical traces, or evidence, of past behavior.

Discuss the traditional mail interview method and the typical mail interview package.

Table 6.2 in the text provides a comparative evaluation of survey methods. Which two methods were shown as high on the flexibility of data collection criteria?

What are the researcher's responsibilities with regards to anonymity in survey and observation research?

According to Table 6.2 in the text, the comparative evaluation of survey methods, interviewers and supervisors involved in data collection refers to the ________ criteria.

When Canon Cameras was losing market share in the United States to Minolta, Canon decided that its distributor, Bell & Howell, was not giving adequate support. Canon sent Tatehiro Tsuruta to the United States to look into the problem. On entering a camera store, he would act just like a customer. He would note how the cameras were displayed and how the clerks served customers. Canon utilized ________, ________ observation in a ________ setting.

In unstructured observation, potential for observer bias is high. For this reason, the observation findings should be treated as hypotheses to be tested rather than as conclusive findings.

Voice pitch analysis measures emotional reactions through changes in the respondent's voice and is a type of mechanical observation.

Observational methods may be ________ or ________.

Decisions related to "monetary versus non-monetary" and "prepaid versus promised amount" relate to which portion of the mail interview package?

Mail panels can be used to obtain information from the same respondents repeatedly.

In the context of the department store patronage project, analyzing store charge card slips to examine customer store credit usage behaviors is an example of ________.

Discuss the personal interviewing methods.

A mail panel consists of a large, nationally representative sample of businesses that have agreed to participate in periodic mail questionnaires and product tests.

________ is a method of last resort.

The potential for non-response bias increases as the response rate decreases.

________ interviewing uses a computerized questionnaire administered to respondents over the telephone.