Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing
Exam 1: Introduction to Marketing Research75 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach74 Questions
Exam 3: Research Design91 Questions
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Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
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Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation126 Questions
Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance83 Questions
Exam 17: Correlation and Regression92 Questions
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A Kolmogorov-Smirnov one-sample test was conducted. The largest absolute difference between the observed and normal distribution was K = 0.222. The sample size was only 30 therefore, the approximate formula was used and the critical value for K was 0.248. Because the calculated value of K is ________ than the critical value, the null hypothesis ________ be rejected.
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(Multiple Choice)
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Correct Answer:
A
________ is a measure of the strength of association used in tables larger than 2 × 2.
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B
The degrees of freedom for the t statistic to test the hypothesis about two independent samples is ________.
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Correct Answer:
D
Which statement is not related to statistics associated with cross-tabulation?
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The ________ is the most appropriate measure of central tendency for interval or ratio data.
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If a variable is measured on a nominal scale, the median should be used.
(True/False)
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The difference between the mean and an observed value is called the deviation from the mean.
(True/False)
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The introduction of a third variable in cross-tabulation can result in which of the following possibilities?
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For a given level of α, increasing the sample size will decrease β, thereby increasing the power of the test.
(True/False)
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The alternative hypothesis: the percentage of Internet users who use the Internet for shopping is greater than .40, is a ________.
(Multiple Choice)
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As a general rule to follow to determine which of the different measures of location to use, if the variable is measured on a nominal scale, ________ is the appropriate measure of central tendency that should be used.
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The degrees of freedom for the t statistic to test hypotheses about one mean are ________.
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The F test of sample variance may be performed if it is not known whether the two populations have equal variance. In this case the hypotheses are ________.
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Which of the following statements is not true about parametric tests?
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The tendency of the deviations from the mean to be larger in one direction than in the other is called ________.
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Paired samples are two samples that are not experimentally related.
(True/False)
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