At what point does ω2 begin to represent a larger experimental effect?

A) .25 B) .15 C) .10 D) .06 A) .25 B) .15 C) .10 D) .06

Exam 16: Analysis of Variance and Covariance

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In determining how different price levels will affect a household's cereal consumption, it may be essential to take household size into account. This is best analyzed by ________.

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(Multiple Choice)

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Question 1

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The ________ refers to the fact that ordinarily the assumption in analysis of variance that the categories of the independent variable are fixed.

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(Multiple Choice)

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Question 2

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ANOVA and ANCOVA include one independent variable and t tests include more than one independent variable.

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(True/False)

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Question 3

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When using n-way ANOVA the significance of the overall effect may be tested by a t test.

(True/False)

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Question 4

________ is an ANOVA technique using two or more metric dependent variables.

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Question 5

________ are used to examine differences among two or more means of the treatment groups.

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Question 6

________ is an ANOVA technique for examining the difference in the central tendencies of more than two groups when the dependent variable is measured on an ordinal scale.

(Multiple Choice)

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Question 7

A covariate is a independent variable used in .

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Question 8

Ordinal interaction involves a change in the rank order of the effects of one factor across the levels of another.

(True/False)

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Question 9

How consumers' intentions to buy a brand vary with different levels of price and different levels of distribution is best analyzed via ________.

(Multiple Choice)

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Question 10

Interactions occur when the effects of one factor on the dependent variable depend on the level (category)of the other factors.

(True/False)

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Question 11

Analysis of variance and analysis of covariance are tests of differences between two means or median.

(True/False)

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Question 12

How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via ________.

(Multiple Choice)

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Question 13

ANOVA and ANCOVA can include more than one independent variable and at least one of the independent variables must be categorical.

(True/False)

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Question 14

The most common use of the covariate is to remove extraneous variation from the dependent variable.

(True/False)

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Question 15

________ is a measure of variation in Y that is explained by the independent variable X.

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Question 16

A test of the significance of the interaction between two or more independent variables is a test of the ________.

(Multiple Choice)

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Question 17

Which of the statistical techniques below does not involve a metric independent variable (Figure 16.1 in the text)?

(Multiple Choice)

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Question 18

At what point does ω² begin to represent a larger experimental effect?

(Multiple Choice)

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Question 19

SS_betweenis also denoted asSS_y.

(True/False)

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Question 20

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Exam 16: Analysis of Variance and Covariance

In determining how different price levels will affect a household's cereal consumption, it may be essential to take household size into account. This is best analyzed by ________.

The ________ refers to the fact that ordinarily the assumption in analysis of variance that the categories of the independent variable are fixed.

ANOVA and ANCOVA include one independent variable and t tests include more than one independent variable.

When using n-way ANOVA the significance of the overall effect may be tested by a t test.

________ is an ANOVA technique using two or more metric dependent variables.

________ are used to examine differences among two or more means of the treatment groups.

________ is an ANOVA technique for examining the difference in the central tendencies of more than two groups when the dependent variable is measured on an ordinal scale.

A covariate is a ________ independent variable used in ________.

Ordinal interaction involves a change in the rank order of the effects of one factor across the levels of another.

How consumers' intentions to buy a brand vary with different levels of price and different levels of distribution is best analyzed via ________.

Interactions occur when the effects of one factor on the dependent variable depend on the level (category)of the other factors.

Analysis of variance and analysis of covariance are tests of differences between two means or median.

How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via ________.

ANOVA and ANCOVA can include more than one independent variable and at least one of the independent variables must be categorical.

The most common use of the covariate is to remove extraneous variation from the dependent variable.

________ is a measure of variation in Y that is explained by the independent variable X.

A test of the significance of the interaction between two or more independent variables is a test of the ________.

Which of the statistical techniques below does not involve a metric independent variable (Figure 16.1 in the text)?

At what point does ω2 begin to represent a larger experimental effect?

SSbetween is also denoted as SSy.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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A covariate is a independent variable used in .

At what point does ω² begin to represent a larger experimental effect?

SS_betweenis also denoted asSS_y.