Exam 24: International Marketing Research

IBM utilized the RONIN, Corporation to conduct international research to capture trend data on mainframe computing. Which of the issues below is not one of the international marketing issues encountered by RONIN while conducting new research?

Marketing research can contribute significantly to the formulation of successful international marketing strategies.

Telephone interviewing is the dominant mode of questionnaire administration in the United States and Canada.

Telephone usage in Europe is much lower than in the United States, and many households do without telephones. This would be a marketing research concern found in the ________ of the framework for international marketing research.

All of the following factors except ________ make international telephone interviewing easier.

Telephone penetration is a serious consideration when doing international marketing research. In Great Britain telephone penetration is only about ________, although cell phone penetration is higher.

The contractual arrangements of in-home personal interviews can vary considerably across countries.

In international marketing research, it is critical to establish the equivalence of scales and measures used to obtain data from different countries.

Electronic surveys are not very popular in ________.

Telephone interviews are most useful with relatively upscale consumers who are accustomed to business transactions by phone.

Government environment considerations include all of the following except ________.

In the framework for international marketing research, the efficiency of a country's mail service would be a structural environment consideration.

________ deals with the comparability of responses to particular (sets of)items.

Home-country laws relate to national security, antitrust, worker benefits, and ethical considerations.

________ is the equivalence of both spoken and written language forms used in scales and questionnaires.

The fact that computers, the Internet, and electronic information transfer have yet to make an impact in rural areas is a consideration found in the ________ of the framework for international marketing research.

________ is a type of equivalence that measures how theoretical constructs are operationalized in different countries to measure marketing variables.

A country's stage of economic development determines all of the following about its markets except ________.

Which is a disadvantage when considering marketing products in the EC?

Scalar equivalence, also called metric equivalence, is established if the other types of equivalence have been attained.