Question 1

Which of the following is not a step in the data-preparation process?

Accepted Answer

A) editing 
B) select a sampling technique 
C) transcribing 
D) data cleaning 
A) editing 
B) select a sampling technique 
C) transcribing 
D) data cleaning B

Question 2

All extreme values result from errors and point to problems with the data.

Accepted Answer

A) True 
 B)False  False

Question 3

Which treatment of unsatisfactory responses is desirable if (1)the number of respondents with unsatisfactory responses is small; (2)the proportion of unsatisfactory responses for each of these respondents is small; or (3)the variables with unsatisfactory responses are not the key variables?

Accepted Answer

A) returning to the field to get better data 
B) classifying and counting questionnaires accordingly 
C) discarding unsatisfactory responses 
D) assigning missing values 
A) returning to the field to get better data 
B) classifying and counting questionnaires accordingly 
C) discarding unsatisfactory responses 
D) assigning missing values D

Question 4

Which treatment of unsatisfactory responses is desirable if (1)the unsatisfactory respondents do not differ from satisfactory respondents in obvious ways responses on key variables are missing?

Accepted Answer

A) returning to the field to get better data 
B) classifying and counting questionnaires accordingly 
C) discarding unsatisfactory responses 
D) assigning missing values 
A) returning to the field to get better data 
B) classifying and counting questionnaires accordingly 
C) discarding unsatisfactory responses 
D) assigning missing values

Question 5

The purpose of respecification is to create variables that are consistent with the objectives of the study.

Accepted Answer

A) True 
 B)False

Question 6

The ________ step of the data-preparation process consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Accepted Answer

A) coding 
B) data cleaning 
C) questionnaire checking 
D) editing 
A) coding 
B) data cleaning 
C) questionnaire checking 
D) editing

Question 7

You would use weighting under which circumstance?

Accepted Answer

A) to create new variables that are composites of several other variables 
B) to adjust the sample so that greater importance is attached to respondents with certain characteristics 
C) to compare attitudinal scores measured on a seven-point semantic differential scale with lifestyle or image scores measured on a five-point Likert scale 
D) none of the above 
A) to create new variables that are composites of several other variables 
B) to adjust the sample so that greater importance is attached to respondents with certain characteristics 
C) to compare attitudinal scores measured on a seven-point semantic differential scale with lifestyle or image scores measured on a five-point Likert scale 
D) none of the above

Question 8

When utilizing univariate techniques, for metric data, when there is (are)________ the z test and the t test can be used.

Accepted Answer

A) only one sample 
B) two independent samples 
C) more than two independent samples 
D) A and B are correct 
A) only one sample 
B) two independent samples 
C) more than two independent samples 
D) A and B are correct

Question 9

Which statement is true concerning ethical issues concerned with data preparation?

Accepted Answer

A) Researchers should try to get some idea about the quality of the data. 
B) Discarding respondents after analyzing the data raises ethical concerns. 
C) Any departure from the assumptions underlying the statistical techniques used to analyze the data raises ethical concerns. 
D) All of the above statements are true. 
A) Researchers should try to get some idea about the quality of the data. 
B) Discarding respondents after analyzing the data raises ethical concerns. 
C) Any departure from the assumptions underlying the statistical techniques used to analyze the data raises ethical concerns. 
D) All of the above statements are true.

Question 10

In Minitab the ________ and ________ statements can be used to select cases with missing or out-of-range values.

Accepted Answer

A) Select If; ElseIf 
B) Select If; Process If 
C) If; ElseIf 
D) If; If-Then 
A) Select If; ElseIf 
B) Select If; Process If 
C) If; ElseIf 
D) If; If-Then

Question 11

The objective of this level of analysis is to assess the comparability of findings from one country to another.

Accepted Answer

A) Cross-cultural analysis 
B) Individual-level analysis 
C) Pancultural analysis 
D) Intracultural analysis 
A) Cross-cultural analysis 
B) Individual-level analysis 
C) Pancultural analysis 
D) Intracultural analysis

Question 12

Discuss how the researcher should go about selecting a data analysis strategy (Figure 14.5 in the text).

Accepted Answer

The selection of a data analysis strateg

Question 13

When utilizing univariate techniques, for nonmetric data, when there is (are)________, sign, McNemar, and Wilcoxon tests can be used.

Accepted Answer

A) only one sample 
B) two independent samples 
C) more than two dependent samples 
D) two or more related samples 
A) only one sample 
B) two independent samples 
C) more than two dependent samples 
D) two or more related samples

Question 14

Responses can be logically inconsistent.

Accepted Answer

A) True 
 B)False

Question 15

________ is a multivariate dependence technique with more than one dependent variable.

Accepted Answer

A) Two-group discriminant analysis 
B) Multiple regression 
C) Multidimensional scaling 
D) Multiple discriminant analysis 
A) Two-group discriminant analysis 
B) Multiple regression 
C) Multidimensional scaling 
D) Multiple discriminant analysis

Question 16

The major technique for examining variable interdependence is factor analysis.

Accepted Answer

A) True 
 B)False

Question 17

Dummy variables are also called all of the names below except ________.

Accepted Answer

A) binary 
B) instrumental 
C) quantitative 
D) dichotomous 
A) binary 
B) instrumental 
C) quantitative 
D) dichotomous

Question 18

Dummy variables are used to respecify categorical variables.

Accepted Answer

A) True 
 B)False

Question 19

For multivariate statistical techniques, when there is ________, multivariate analysis of variance and covariance and canonical correlation, and multiple discriminant analysis can be used.

Accepted Answer

A) variable interdependence 
B) one dependent variable 
C) more than one dependent variable 
D) interobject similarity 
A) variable interdependence 
B) one dependent variable 
C) more than one dependent variable 
D) interobject similarity

Question 20

Metric data are measured on a nominal or ordinal scale.

Accepted Answer

A) True 
 B)False

Exam 14: Data Preparation

Which of the following is not a step in the data-preparation process?

All extreme values result from errors and point to problems with the data.

Which treatment of unsatisfactory responses is desirable if (1)the number of respondents with unsatisfactory responses is small; (2)the proportion of unsatisfactory responses for each of these respondents is small; or (3)the variables with unsatisfactory responses are not the key variables?

Which treatment of unsatisfactory responses is desirable if (1)the unsatisfactory respondents do not differ from satisfactory respondents in obvious ways responses on key variables are missing?

The purpose of respecification is to create variables that are consistent with the objectives of the study.

The ________ step of the data-preparation process consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

You would use weighting under which circumstance?

When utilizing univariate techniques, for metric data, when there is (are)________ the z test and the t test can be used.

Which statement is true concerning ethical issues concerned with data preparation?

In Minitab the ________ and ________ statements can be used to select cases with missing or out-of-range values.

The objective of this level of analysis is to assess the comparability of findings from one country to another.

Discuss how the researcher should go about selecting a data analysis strategy (Figure 14.5 in the text).

When utilizing univariate techniques, for nonmetric data, when there is (are)________, sign, McNemar, and Wilcoxon tests can be used.

Responses can be logically inconsistent.

________ is a multivariate dependence technique with more than one dependent variable.

The major technique for examining variable interdependence is factor analysis.

Dummy variables are also called all of the names below except ________.

Dummy variables are used to respecify categorical variables.

For multivariate statistical techniques, when there is ________, multivariate analysis of variance and covariance and canonical correlation, and multiple discriminant analysis can be used.

Metric data are measured on a nominal or ordinal scale.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

In Minitab the and statements can be used to select cases with missing or out-of-range values.