Exam 3: Research Design

Which of the following statements is true about cohort analysis?

Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they conducting?

Which of the following is not a budgeting and scheduling approach for managing a project?

The insights gained from exploratory research might be verified or quantified by conclusive research.

Briefly define and discuss random sampling error, non-sampling error, and the two major types of non-sampling error.

A major advantage of longitudinal design over the cross-sectional design is the ability to detect change as a result of repeated measurement of the same variables on the same sample.

Research designs may be broadly classified as ________ or ________ (Figure 3.1 in the text).

________ is a multiple cross-sectional design consisting of a series of surveys conducted at appropriate time intervals, where the cohort serves as the basic unit of analysis.

The marketing research proposal contains the essence of the project and serves as a contract between the researcher and the respondent.

One reason to conduct causal research is to determine the degree to which marketing variables are associated.For example, to what extent is shopping at department stores related to eating out?

Compare and contrast the exploratory, descriptive, and causal research designs (Table 3.2 in the text).

Discuss how the Internet can facilitate the implementation of different types of research designs.

In a recent study, the population of the affluent households was defined in four different ways: (1)households with income of $50,000 or more; (2)the top 20 percent of households, as measured by income; (3)households with net worth over $250,000; and (4)households with spendable discretionary income 30 percent higher than that of comparable households. The number and characteristics of the affluent households varied depending upon the definition, underscoring the need to avoid ________.

Random sampling error has been found to be the major contributor to total error, whereas non-sampling error is relatively small in magnitude.

Marketing managers continually make decisions based on assumed causal relationships. Because these assumptions may be justifiable, the validity of the causal relationships need not be examined via formal research.

Patronage at the local Macy's has been declining. What is the cause and how can it be stopped? Use the six Ws used in descriptive design to clearly define the information needed to address this management decision problem.

Which of the following statements is not true about exploratory research?

All of the following are advantages of longitudinal designs over cross-sectional designs (Table 3.4 in the text)except ________.

________ is a cross-sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once.

The objective of conclusive research is to test specific results and examine specific relationships.