Question 1

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

Accepted Answer

A) protection 
B) reusability 
C) cost-effectiveness 
D) safety 
E) convenience 
A) protection 
B) reusability 
C) cost-effectiveness 
D) safety 
E) convenience

Question 2

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Accepted Answer

A) Interest 
B) Awareness 
C) Evaluation 
D) Trial 
E) Adoption 
A) Interest 
B) Awareness 
C) Evaluation 
D) Trial 
E) Adoption

Question 3

Recently, buyers have shown an unwillingness to pay more for improved packaging.

Accepted Answer

A) True 
 B)False

Question 4

Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of

Accepted Answer

A) family branding. 
B) shared naming. 
C) individual branding. 
D) brand extension. 
E) single branding. 
A) family branding. 
B) shared naming. 
C) individual branding. 
D) brand extension. 
E) single branding.

Question 5

Which of the following can thwart tampering and shoplifting?

Accepted Answer

A) Packaging 
B) Labeling 
C) Branding 
D) Promotion 
E) Wholesaling 
A) Packaging 
B) Labeling 
C) Branding 
D) Promotion 
E) Wholesaling

Question 6

"Business Services" is not a category or type of business product.

Accepted Answer

A) True 
 B)False

Question 7

A specialty product

Accepted Answer

A) requires minimal effort to purchase. 
B) is purchased frequently. 
C) requires purchase planning, and the buyer will not accept substitutes. 
D) is generally less expensive than other items in the same product class. 
E) prompts the purchaser to make comparisons among alternatives. 
A) requires minimal effort to purchase. 
B) is purchased frequently. 
C) requires purchase planning, and the buyer will not accept substitutes. 
D) is generally less expensive than other items in the same product class. 
E) prompts the purchaser to make comparisons among alternatives.

Question 8

You just finished meeting with your boss and he is very upset about the most recent customer survey results for the firm. A majority of the respondents complained about the limited number of product lines your firm offers. Which of following recommendations should you make to your boss?

Accepted Answer

A) The firm needs to lengthen its product life cycle. 
B) The firm needs to expand the width of its product mix. 
C) The firm needs to shorten its product life cycle. 
D) The firm needs to expand the depth of its product mix. 
E) The firm needs to expand the length of its product mix. 
A) The firm needs to lengthen its product life cycle. 
B) The firm needs to expand the width of its product mix. 
C) The firm needs to shorten its product life cycle. 
D) The firm needs to expand the depth of its product mix. 
E) The firm needs to expand the length of its product mix.

Question 9

A major advantage of using individual branding is that

Accepted Answer

A) the promotion of one of the company's brands will also promote the company's other brands. 
B) this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original. 
C) a poor-quality product will not contaminate all of the company's other products with negative images. 
D) a specific brand name for each product will help the company grow during times of economic recession. 
E) the quality of one of the company's products will help increase the perceived quality image of the company's other related products. 
A) the promotion of one of the company's brands will also promote the company's other brands. 
B) this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original. 
C) a poor-quality product will not contaminate all of the company's other products with negative images. 
D) a specific brand name for each product will help the company grow during times of economic recession. 
E) the quality of one of the company's products will help increase the perceived quality image of the company's other related products.

Question 10

Communicating product benefits to consumers is very important in the introduction stage.

Accepted Answer

A) True 
 B)False

Question 11

Duncan Hines Brownie Mix has revised its packaging with the words "Real Hershey's Chocolate In the Mix" on its box. This is an example of

Accepted Answer

A) brand extension. 
B) brand licensing. 
C) family branding. 
D) co-branding. 
E) cohort branding. 
A) brand extension. 
B) brand licensing. 
C) family branding. 
D) co-branding. 
E) cohort branding.

Question 12

A unique cap or applicator is an example of secondary-use packaging.

Accepted Answer

A) True 
 B)False

Question 13

Consumers spend a great deal of time comparing specialty products to determine the one that best fits their needs.

Accepted Answer

A) True 
 B)False

Question 14

Multiple packaging interferes with handling and storage of products.

Accepted Answer

A) True 
 B)False

Question 15

The most important function of packaging is

Accepted Answer

A) offering convenience to customers. 
B) protecting the product and maintaining its functionality. 
C) covering the product. 
D) communicating information to the customer. 
E) attracting the attention of the customer. 
A) offering convenience to customers. 
B) protecting the product and maintaining its functionality. 
C) covering the product. 
D) communicating information to the customer. 
E) attracting the attention of the customer.

Question 16

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

Accepted Answer

A) its shape is ideal for multiple-unit packaging. 
B) glass cleaner works on chrome as well as glass. 
C) the spray nozzle has an adjustable valve. 
D) customers can reuse it for other purposes. 
E) it has a shape similar to other glass cleaner bottles. 
A) its shape is ideal for multiple-unit packaging. 
B) glass cleaner works on chrome as well as glass. 
C) the spray nozzle has an adjustable valve. 
D) customers can reuse it for other purposes. 
E) it has a shape similar to other glass cleaner bottles.

Question 17

A product mix is the composite or total group of products that an organization makes available to customers.

Accepted Answer

A) True 
 B)False

Question 18

Rejection can occur at the trial stage of the product adoption process.

Accepted Answer

A) True 
 B)False

Question 19

Your boss has instructed you to change the packaging on your firm's products so that they have a common major design element and similar packaging. Based on this directive, you should implement __________ for all the firm's products.

Accepted Answer

A) consistent packaging 
B) family packaging 
C) homogeneous packaging 
D) common packaging 
E) product line packaging 
A) consistent packaging 
B) family packaging 
C) homogeneous packaging 
D) common packaging 
E) product line packaging

Question 20

In which stage of the product life cycle do profits begin to decrease?

Accepted Answer

A) Introduction 
B) Growth 
C) Maturity 
D) Decline 
E) Recovery 
A) Introduction 
B) Growth 
C) Maturity 
D) Decline 
E) Recovery

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Recently, buyers have shown an unwillingness to pay more for improved packaging.

Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of

Which of the following can thwart tampering and shoplifting?

"Business Services" is not a category or type of business product.

A specialty product

You just finished meeting with your boss and he is very upset about the most recent customer survey results for the firm. A majority of the respondents complained about the limited number of product lines your firm offers. Which of following recommendations should you make to your boss?

A major advantage of using individual branding is that

Communicating product benefits to consumers is very important in the introduction stage.

Duncan Hines Brownie Mix has revised its packaging with the words "Real Hershey's Chocolate In the Mix" on its box. This is an example of

A unique cap or applicator is an example of secondary-use packaging.

Consumers spend a great deal of time comparing specialty products to determine the one that best fits their needs.

Multiple packaging interferes with handling and storage of products.

The most important function of packaging is

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

A product mix is the composite or total group of products that an organization makes available to customers.

Rejection can occur at the trial stage of the product adoption process.

Your boss has instructed you to change the packaging on your firm's products so that they have a common major design element and similar packaging. Based on this directive, you should implement __________ for all the firm's products.

In which stage of the product life cycle do profits begin to decrease?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Recently, buyers have shown an unwillingness to pay more for improved packaging.

Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of

Which of the following can thwart tampering and shoplifting?

"Business Services" is not a category or type of business product.

A specialty product

You just finished meeting with your boss and he is very upset about the most recent customer survey results for the firm. A majority of the respondents complained about the limited number of product lines your firm offers. Which of following recommendations should you make to your boss?

A major advantage of using individual branding is that

Communicating product benefits to consumers is very important in the introduction stage.

Duncan Hines Brownie Mix has revised its packaging with the words "Real Hershey's Chocolate In the Mix" on its box. This is an example of

A unique cap or applicator is an example of secondary-use packaging.

Consumers spend a great deal of time comparing specialty products to determine the one that best fits their needs.

Multiple packaging interferes with handling and storage of products.

The most important function of packaging is

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

A product mix is the composite or total group of products that an organization makes available to customers.

Rejection can occur at the trial stage of the product adoption process.

Your boss has instructed you to change the packaging on your firm's products so that they have a common major design element and similar packaging. Based on this directive, you should implement __________ for all the firm's products.

In which stage of the product life cycle do profits begin to decrease?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters