Question 1

A(n)____________ is a tangible physical entity.

Accepted Answer

A) idea 
B) attribute 
C) service 
D) feature 
E) good 
A) idea 
B) attribute 
C) service 
D) feature 
E) good

Question 2

Trevor is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Trevor's purchase of a new tire in this situation is considered to be

Accepted Answer

A) a shopping good. 
B) a convenience good. 
C) an unsought good. 
D) a specialty good. 
E) an industrial good. 
A) a shopping good. 
B) a convenience good. 
C) an unsought good. 
D) a specialty good. 
E) an industrial good.

Question 3

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

Accepted Answer

A) Raw material 
B) Installations 
C) Accessory equipment 
D) Component part 
E) Process material 
A) Raw material 
B) Installations 
C) Accessory equipment 
D) Component part 
E) Process material

Question 4

Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?

Accepted Answer

A) Green Giant corn 
B) Dell computers 
C) Target Up & Up vitamins 
D) Little Debbie snack cakes 
E) Nike Air Jordan basketball shoes 
A) Green Giant corn 
B) Dell computers 
C) Target Up & Up vitamins 
D) Little Debbie snack cakes 
E) Nike Air Jordan basketball shoes

Question 5

A customer must have a particular brand and will accept no substitutes. This is termed brand

Accepted Answer

A) preference. 
B) loyalty. 
C) insistence. 
D) recognition. 
E) requirement. 
A) preference. 
B) loyalty. 
C) insistence. 
D) recognition. 
E) requirement.

Question 6

Sears Kenmore is an example of a manufacturer brand.

Accepted Answer

A) True 
 B)False

Question 7

Products used directly in the production of a final product but that are not easily identifiable are categorized as

Accepted Answer

A) accessory products. 
B) component parts. 
C) MRO supplies. 
D) assembly components. 
E) process materials. 
A) accessory products. 
B) component parts. 
C) MRO supplies. 
D) assembly components. 
E) process materials.

Question 8

A product mix is best described as

Accepted Answer

A) all products offered by a firm. 
B) product, distribution, promotion, and price. 
C) many products sold by one firm. 
D) all products of a particular type. 
E) a group of closely related products that are considered a unit because of market, technical, or end-use considerations. 
A) all products offered by a firm. 
B) product, distribution, promotion, and price. 
C) many products sold by one firm. 
D) all products of a particular type. 
E) a group of closely related products that are considered a unit because of market, technical, or end-use considerations.

Question 9

The depth of a product mix is measured by the average number of

Accepted Answer

A) convenience products as compared with the number of specialty products. 
B) different product lines offered by the company. 
C) different products offered in each product line. 
D) specialty products as compared with the number of convenience products. 
E) product features that the company offers. 
A) convenience products as compared with the number of specialty products. 
B) different product lines offered by the company. 
C) different products offered in each product line. 
D) specialty products as compared with the number of convenience products. 
E) product features that the company offers.

Question 10

Which of the following statements about labeling is false?

Accepted Answer

A) The label can be used to facilitate the identification of a product. 
B) Labels do not have to disclose nutritional information. 
C) The label indicates the quality of the product. 
D) Labeling is used to describe the product. 
E) The label can play a promotional function. 
A) The label can be used to facilitate the identification of a product. 
B) Labels do not have to disclose nutritional information. 
C) The label indicates the quality of the product. 
D) Labeling is used to describe the product. 
E) The label can play a promotional function.

Question 11

As Brenda and Troy search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

Accepted Answer

A) branded 
B) non-durable 
C) unique 
D) shopping 
E) specialty 
A) branded 
B) non-durable 
C) unique 
D) shopping 
E) specialty

Question 12

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

Accepted Answer

A) The maturity stage 
B) The introduction stage 
C) The decline stage 
D) The growth stage 
E) The rebirth stage 
A) The maturity stage 
B) The introduction stage 
C) The decline stage 
D) The growth stage 
E) The rebirth stage

Question 13

The total product offering consists of three interdependent elements:the core product, its supplemental features, and its symbolic or experiential benefits.

Accepted Answer

A) True 
 B)False

Question 14

Packaging can be used to communicate symbolically the quality or premium nature of a product.

Accepted Answer

A) True 
 B)False

Question 15

Early adopters are the first group of consumers to adopt a new product.

Accepted Answer

A) True 
 B)False

Question 16

The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

Accepted Answer

A) True 
 B)False

Question 17

Every aspect of a brand is subject to a marketer's control.

Accepted Answer

A) True 
 B)False

Question 18

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Accepted Answer

A) component parts 
B) accessory parts 
C) raw materials 
D) process materials 
E) MRO supplies 
A) component parts 
B) accessory parts 
C) raw materials 
D) process materials 
E) MRO supplies

Question 19

Which one of the following terms is the best description of what happens in the third stage of the product adoption process?

Accepted Answer

A) Evaluation 
B) Awareness 
C) Trial 
D) Interest 
E) Adoption 
A) Evaluation 
B) Awareness 
C) Trial 
D) Interest 
E) Adoption

Question 20

When Disney characters appear on apparel made by another company, this would be an example of

Accepted Answer

A) brand licensing. 
B) brand extensions. 
C) dual branding. 
D) co-branding. 
E) cooperative branding. 
A) brand licensing. 
B) brand extensions. 
C) dual branding. 
D) co-branding. 
E) cooperative branding.

A(n)____________ is a tangible physical entity.

Trevor is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Trevor's purchase of a new tire in this situation is considered to be

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?

A customer must have a particular brand and will accept no substitutes. This is termed brand

Sears Kenmore is an example of a manufacturer brand.

Products used directly in the production of a final product but that are not easily identifiable are categorized as

A product mix is best described as

The depth of a product mix is measured by the average number of

Which of the following statements about labeling is false?

As Brenda and Troy search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

The total product offering consists of three interdependent elements:the core product, its supplemental features, and its symbolic or experiential benefits.

Packaging can be used to communicate symbolically the quality or premium nature of a product.

Early adopters are the first group of consumers to adopt a new product.

The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

Every aspect of a brand is subject to a marketer's control.

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Which one of the following terms is the best description of what happens in the third stage of the product adoption process?

When Disney characters appear on apparel made by another company, this would be an example of

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

A(n)____________ is a tangible physical entity.

Trevor is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Trevor's purchase of a new tire in this situation is considered to be

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?

A customer must have a particular brand and will accept no substitutes. This is termed brand

Sears Kenmore is an example of a manufacturer brand.

Products used directly in the production of a final product but that are not easily identifiable are categorized as

A product mix is best described as

The depth of a product mix is measured by the average number of

Which of the following statements about labeling is false?

As Brenda and Troy search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

The total product offering consists of three interdependent elements:the core product, its supplemental features, and its symbolic or experiential benefits.

Packaging can be used to communicate symbolically the quality or premium nature of a product.

Early adopters are the first group of consumers to adopt a new product.

The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

Every aspect of a brand is subject to a marketer's control.

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Which one of the following terms is the best description of what happens in the third stage of the product adoption process?

When Disney characters appear on apparel made by another company, this would be an example of

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters