Exam 10: Product, Branding, and Packaging Concepts

Gain liquid laundry detergent comes in a 40-ounce plastic bottle with a pour spout. When that bottle is empty, consumers can purchase Gain in a plastic pouch designed to refill the original 40-ounce plastic bottle. The pouches use less packaging, store flat, and cost less; however, they are not for repeated usage. The use of the original Gain 40-ounce bottle is an example of a(n)

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intuitiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as

A Jeep leather jacket is an example of brand licensing.

A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.

Another common name for a private distributor brand is a ____ brand.

When consumers become motivated to learn about a product's features, uses, advantages, disadvantages, price, or location, they have entered the ____ stage of the product adoption process.

The manufacturers of Miracle-Gro have square boxes of the plant food that serve as a flower-pot liner. The customer just puts the box inside the flower pot, fills it with potting soil, and then adds water. The Miracle-Gro chemical is activated by the water and begins feeding the plant. This would be an example of ____ packaging.

Tyler totals his car and spends two days recuperating in the hospital. After he gets out, he knows he needs a new vehicle. Tyler's old car was an Audi that he loved. There is no Audi dealership in his city. Although there are many less expensive vehicles to purchase, Tyler convinces his friend to drive more than 50 miles to a much larger city so that he can purchase a new Audi. For Tyler the hospital stay was a(n) ______________ product, while his purchase of the Audi is a ______________ product.

Service, repair work, and accessories may be important considerations in a consumer's decision to purchase a particular shopping product.

During the maturity stage

Dannon Yogurt represents what type of product for most consumers?

Products are classified as being business or consumer products according to the

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

Compared to an unfamiliar brand, a familiar brand is more likely to be selected by a customer because it often is viewed as reliable and of acceptable quality.

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Packaging is sometimes altered to make it easier to handle in the distribution system.

Granny's Cookie House sells cookies, pastries, and muffins. She offers 30 different types of cookies, 20 different types of pastries, and 10 types of muffins. While not all of these are available in-store, customers can special order or have the baked goods catered. The depth of the product mix that Granny's offers is ______________, while the width of the product mix is ___________________.

Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of

What is co-branding? Explain what makes co-branding effective.