Exam 10: Product, Branding, and Packaging Concepts

Scenario 10.2 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type of packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the color brown for chocolate milk and the color white for vanilla. -Refer to Scenario 10.2. Which of the following is not a function of the packaging strategy chosen by Silk Soymilk?

As Georgina enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?

To gain customer acceptance, the two brands involved in co-branding must represent a complementary fit in the minds of buyers.

Many products never get beyond the introduction stage.

The brand name "Minute Rice" would be more difficult to protect legally than "Exxon."

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and

Greenpeace is an environmental organization with the mission to "ensure the ability of the Earth to nurture life in all its diversity." It engages in much advocacy related to environmental issues including climate change, deforestation, overfishing, and more. Greenpeace's main product is most likely a(n)

Private distributor brands are owned by

Convenience products are

Labeling is important for three specific reasons, including promotional and legal reasons. What is the third reason?

Which of the following is always used to determine the classification of a good?

A service is intangible and is the result of the application of human or mechanical efforts to people or objects.

Distribution capabilities can increase as a result of co-branding, which is an advantage for participating partners.

Facilities, factories, and production lines with very large equipment are all classified as

Scenario 10.1 Use the following to answer the questions. Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound bus line, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on a NeOn bus from Buffalo, New York, to New York City is $50.00 round trip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way. -Refer to Scenario 10.1. The closest competitor for Megabus is Greyhound. Greyhound has been in business for many years, offering basic transportation services until the introduction of its new BoldBus and NeOn. Even though both companies are in the bus transportation business, Greyhound is most likely in the ____ stage of the product life cycle, while Megabus is in the _____ stage.

If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.

What are the major functions of a label?

During the growth stage, promotion costs rise as a percentage of total sales.

As the production manager of an engineering firm, you went out and bought a metal-cutting machine. What you have purchased can best be classified as a

Packaging that is designed to flow through the distribution channel easily is called ____ packaging.