Question 1

The three levels of brand loyalty from strongest to weakest are

Accepted Answer

A) preference, insistence, recognition. 
B) insistence, recognition, preference. 
C) insistence, preference, recognition. 
D) recognition, preference, insistence. 
E) insistence, preference, indifference. 
A) preference, insistence, recognition. 
B) insistence, recognition, preference. 
C) insistence, preference, recognition. 
D) recognition, preference, insistence. 
E) insistence, preference, indifference.

Question 2

Laggards are the last to adopt a new product and usually distrust new products.

Accepted Answer

A) True 
 B)False

Question 3

Advertising used in the decline stage may prolong the life of the product.

Accepted Answer

A) True 
 B)False

Question 4

Everything associated with the product, including its symbolism and experiences is the____________.

Accepted Answer

A) brand name 
B) brand mark 
C) brand 
D) trademark 
E) product appeal 
A) brand name 
B) brand mark 
C) brand 
D) trademark 
E) product appeal

Question 5

What is brand equity, and what are the major elements that underlie brand equity?

Accepted Answer

A well-managed brand is an asset to an o

Question 6

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

Accepted Answer

During the maturity phase, the producers

Question 7

Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?

Accepted Answer

A) Raw materials 
B) Installations 
C) Accessory equipment 
D) Component parts 
E) Process materials 
A) Raw materials 
B) Installations 
C) Accessory equipment 
D) Component parts 
E) Process materials

Question 8

Nate Arnold's Auto Towing Service would best be described as a(n) ____ product.

Accepted Answer

A) convenience 
B) unsought 
C) specialty 
D) durable 
E) shopping 
A) convenience 
B) unsought 
C) specialty 
D) durable 
E) shopping

Question 9

Which of the following generally has high inventory turnover and thus low per-unit gross margins?

Accepted Answer

A) Business products 
B) Convenience products 
C) Shopping products 
D) Specialty products 
E) Durable products 
A) Business products 
B) Convenience products 
C) Shopping products 
D) Specialty products 
E) Durable products

Question 10

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

Accepted Answer

A) True 
 B)False

Question 11

Old Navy sells only Old Navy-labeled clothing in its retail stores. The Old Navy brand is not sold in any other outlet. Old Navy is a ____ brand.

Accepted Answer

A) generic 
B) reseller 
C) manufacturer 
D) distribution 
E) private distributor 
A) generic 
B) reseller 
C) manufacturer 
D) distribution 
E) private distributor

Question 12

iPod is the ____ of the MP3 player made by Apple, Inc.

Accepted Answer

A) brand name 
B) brand mark 
C) trade label 
D) trade name 
E) trademark 
A) brand name 
B) brand mark 
C) trade label 
D) trade name 
E) trademark

Question 13

Gap clothing stores sell primarily what type of products?

Accepted Answer

A) Convenience 
B) Shopping 
C) Unsought 
D) Nondurable 
E) Specialty 
A) Convenience 
B) Shopping 
C) Unsought 
D) Nondurable 
E) Specialty

Question 14

The core product element of the total product can include installation, delivery, training, and financing.

Accepted Answer

A) True 
 B)False

Question 15

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.

Accepted Answer

A) width 
B) depth 
C) length 
D) size 
E) volume 
A) width 
B) depth 
C) length 
D) size 
E) volume

Question 16

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

Accepted Answer

A) loyalty. 
B) insistence. 
C) preference. 
D) acknowledgment. 
E) recognition. 
A) loyalty. 
B) insistence. 
C) preference. 
D) acknowledgment. 
E) recognition.

Question 17

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.

Accepted Answer

A) introduction; maturity 
B) introduction; growth 
C) growth; decline 
D) growth; maturity 
E) maturity; decline 
A) introduction; maturity 
B) introduction; growth 
C) growth; decline 
D) growth; maturity 
E) maturity; decline

Question 18

A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

Accepted Answer

A) True 
 B)False

Question 19

Promotion decreases in importance during a product's decline stage.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following types of products would be the most difficult to brand?

Accepted Answer

A) Oatmeal 
B) Soap 
C) DVD players 
D) Automobiles 
E) Tax preparation services 
A) Oatmeal 
B) Soap 
C) DVD players 
D) Automobiles 
E) Tax preparation services

The three levels of brand loyalty from strongest to weakest are

Laggards are the last to adopt a new product and usually distrust new products.

Advertising used in the decline stage may prolong the life of the product.

Everything associated with the product, including its symbolism and experiences is the____________.

What is brand equity, and what are the major elements that underlie brand equity?

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?

Nate Arnold's Auto Towing Service would best be described as a(n) ____ product.

Which of the following generally has high inventory turnover and thus low per-unit gross margins?

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

Old Navy sells only Old Navy-labeled clothing in its retail stores. The Old Navy brand is not sold in any other outlet. Old Navy is a ____ brand.

iPod is the ____ of the MP3 player made by Apple, Inc.

Gap clothing stores sell primarily what type of products?

The core product element of the total product can include installation, delivery, training, and financing.

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

When a product experiences an increase in the number of competitors, it is usually in the _ stage of the product life cycle; however, when that competition becomes intense, it is in the stage.

A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

Promotion decreases in importance during a product's decline stage.

Which of the following types of products would be the most difficult to brand?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

The three levels of brand loyalty from strongest to weakest are

Laggards are the last to adopt a new product and usually distrust new products.

Advertising used in the decline stage may prolong the life of the product.

Everything associated with the product, including its symbolism and experiences is the____________.

What is brand equity, and what are the major elements that underlie brand equity?

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?

Nate Arnold's Auto Towing Service would best be described as a(n) ____ product.

Which of the following generally has high inventory turnover and thus low per-unit gross margins?

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

Old Navy sells only Old Navy-labeled clothing in its retail stores. The Old Navy brand is not sold in any other outlet. Old Navy is a ____ brand.

iPod is the ____ of the MP3 player made by Apple, Inc.

Gap clothing stores sell primarily what type of products?

The core product element of the total product can include installation, delivery, training, and financing.

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.

A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

Promotion decreases in importance during a product's decline stage.

Which of the following types of products would be the most difficult to brand?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

When a product experiences an increase in the number of competitors, it is usually in the _ stage of the product life cycle; however, when that competition becomes intense, it is in the stage.