Exam 10: Product, Branding, and Packaging Concepts

Minerals, chemicals, timber, and agricultural products are considered

Charles Shaw Wines, a brand sold exclusively in Trader Joe's, is an example of a ____ brand.

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

During the growth stage of the product life cycle, marketers must

The term "cultural branding" describes how a brand conveys a powerful myth that consumers find useful in cementing their identities.

Brand licensing agreements can fail for many reasons but usually not because of

With respect to the major product packaging considerations:

Scenario 10.2 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type of packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the color brown for chocolate milk and the color white for vanilla. -Refer to Scenario 10.2. Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as

Many products are in the maturity stage of the product life cycle.

Sometimes new marketing channels open up in the decline stage.

Brain Games, Inc. is a marketing research company that markets primarily to consumer products organizations. Brain Games provides products that are most likely considered

Discuss the branding strategies marketers can use. What are the two policies used by a firm to brand its products?

To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as

Brand insistence is the strongest degree of brand loyalty but the least common type of brand loyalty.

A brand name used for a product line should be compatible with most of the products in the line.

Accessory equipment becomes a part of the finished product.

An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product?

Weyerhaeuser is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

Paulina works at the large corporate headquarters of a multinational company. She is a bit of a clean freak. Every week she cleans her office, including the windows. Her favorite window cleaner to use is Windex. In this case, Windex Window Cleaner is which of the following types of business products?

Explain the major stages of the product adoption process.