Question 1

Discuss some of the issues a marketer should consider when marketing a shopping product.

Accepted Answer

To market a shopping product effectively

Question 2

A ____ brand type is considered the least protectable under existing trademark regulations.

Accepted Answer

A) descriptive 
B) fanciful 
C) generic 
D) symbolic 
E) suggestive 
A) descriptive 
B) fanciful 
C) generic 
D) symbolic 
E) suggestive

Question 3

Lucy Lou Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Lucy Lou's product

Accepted Answer

A) line. 
B) item. 
C) mix. 
D) width. 
E) depth. 
A) line. 
B) item. 
C) mix. 
D) width. 
E) depth.

Question 4

The production of private distributor brands for resellers may allow a manufacturer to use excess capacity efficiently.

Accepted Answer

A) True 
 B)False

Question 5

During the decline stage of the product life cycle,

Accepted Answer

A) sales rapidly decrease. 
B) market share is maintained. 
C) competition is at a peak. 
D) profits begin to fall. 
E) profits peak and then begin to decline. 
A) sales rapidly decrease. 
B) market share is maintained. 
C) competition is at a peak. 
D) profits begin to fall. 
E) profits peak and then begin to decline.

Question 6

Which of the following products is an example of a manufacturer brand?

Accepted Answer

A) Great Value Corn Flakes 
B) JCPenney jeans 
C) Kmart tires 
D) Sony TVs 
E) Safeway tomato sauce 
A) Great Value Corn Flakes 
B) JCPenney jeans 
C) Kmart tires 
D) Sony TVs 
E) Safeway tomato sauce

Question 7

Which of the following co-branded products would be most likely to fail?

Accepted Answer

A) Breyers Ice Cream featuring Girl Scout Cookies 
B) Lip Smacker lip gloss featuring Girl Scout Cookies 
C) Coffee-Mate coffee creamer featuring Girl Scout Cookies 
D) Weight Watchers frozen dinners featuring Girl Scout Cookies 
E) Nestle Crunch candy bars featuring Girl Scout Cookies 
A) Breyers Ice Cream featuring Girl Scout Cookies 
B) Lip Smacker lip gloss featuring Girl Scout Cookies 
C) Coffee-Mate coffee creamer featuring Girl Scout Cookies 
D) Weight Watchers frozen dinners featuring Girl Scout Cookies 
E) Nestle Crunch candy bars featuring Girl Scout Cookies

Question 8

During which stage of the product life cycle are potential buyers initially becoming aware of a product's features, uses, and advantages through marketing?

Accepted Answer

A) introduction 
B) growth 
C) expansion 
D) maturity 
E) decline 
A) introduction 
B) growth 
C) expansion 
D) maturity 
E) decline

Question 9

Family branding occurs when all of a firm's products are branded with all or part of the same name.

Accepted Answer

A) True 
 B)False

Question 10

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

Accepted Answer

A) decline 
B) evaluation 
C) growth 
D) introduction 
E) maturity 
A) decline 
B) evaluation 
C) growth 
D) introduction 
E) maturity

Question 11

One of Cory's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cory believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cory should suggest that the company requires

Accepted Answer

A) moderate to large advertising expenditures. 
B) moderate to large cuts in promotion expenditures. 
C) moderate production expenditures. 
D) moderate price increases. 
E) moderate price decreases. 
A) moderate to large advertising expenditures. 
B) moderate to large cuts in promotion expenditures. 
C) moderate production expenditures. 
D) moderate price increases. 
E) moderate price decreases.

Question 12

Component parts usually need to be processed significantly before they are used in production.

Accepted Answer

A) True 
 B)False

Question 13

The Gomez are going on a vacation back to Texas. When they lived there, Gabiella Gomez loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gabriella, Blue Bell represents a(n) ____ product.

Accepted Answer

A) convenience 
B) shopping 
C) specialty 
D) unsought 
E) durable 
A) convenience 
B) shopping 
C) specialty 
D) unsought 
E) durable

Question 14

In what ways can packaging be used strategically?

Accepted Answer

Packaging can be a major component of a

Question 15

Use of the product is the most important means of distinguishing consumer products from business products.

Accepted Answer

A) True 
 B)False

Question 16

The marketing mix should be left alone during the maturity stage of the product life cycle; tampering with it may bring an early death to the product.

Accepted Answer

A) True 
 B)False

Question 17

According to the text, a product is defined as

Accepted Answer

A) anything the customer receives in an exchange. 
B) the physical object the customer receives in an exchange. 
C) the service that is rendered to a customer. 
D) the idea that the customer receives in an exchange. 
E) goods and services the customer receives in an exchange. 
A) anything the customer receives in an exchange. 
B) the physical object the customer receives in an exchange. 
C) the service that is rendered to a customer. 
D) the idea that the customer receives in an exchange. 
E) goods and services the customer receives in an exchange.

Question 18

The similar jar shapes for mayonnaise products are an example of category-consistent packaging.

Accepted Answer

A) True 
 B)False

Question 19

What are private distributor brands? Describe their characteristics.

Accepted Answer

Private distributor brands-also called p

Question 20

Packages are always secondary ingredients of a marketing strategy.

Accepted Answer

A) True 
 B)False

Discuss some of the issues a marketer should consider when marketing a shopping product.

A ____ brand type is considered the least protectable under existing trademark regulations.

Lucy Lou Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Lucy Lou's product

The production of private distributor brands for resellers may allow a manufacturer to use excess capacity efficiently.

During the decline stage of the product life cycle,

Which of the following products is an example of a manufacturer brand?

Which of the following co-branded products would be most likely to fail?

During which stage of the product life cycle are potential buyers initially becoming aware of a product's features, uses, and advantages through marketing?

Family branding occurs when all of a firm's products are branded with all or part of the same name.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

Component parts usually need to be processed significantly before they are used in production.

The Gomez are going on a vacation back to Texas. When they lived there, Gabiella Gomez loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gabriella, Blue Bell represents a(n) ____ product.

In what ways can packaging be used strategically?

Use of the product is the most important means of distinguishing consumer products from business products.

The marketing mix should be left alone during the maturity stage of the product life cycle; tampering with it may bring an early death to the product.

According to the text, a product is defined as

The similar jar shapes for mayonnaise products are an example of category-consistent packaging.

What are private distributor brands? Describe their characteristics.

Packages are always secondary ingredients of a marketing strategy.

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

Discuss some of the issues a marketer should consider when marketing a shopping product.

A ____ brand type is considered the least protectable under existing trademark regulations.

Lucy Lou Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Lucy Lou's product

The production of private distributor brands for resellers may allow a manufacturer to use excess capacity efficiently.

During the decline stage of the product life cycle,

Which of the following products is an example of a manufacturer brand?

Which of the following co-branded products would be most likely to fail?

During which stage of the product life cycle are potential buyers initially becoming aware of a product's features, uses, and advantages through marketing?

Family branding occurs when all of a firm's products are branded with all or part of the same name.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

Component parts usually need to be processed significantly before they are used in production.

The Gomez are going on a vacation back to Texas. When they lived there, Gabiella Gomez loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gabriella, Blue Bell represents a(n) ____ product.

In what ways can packaging be used strategically?

Use of the product is the most important means of distinguishing consumer products from business products.

The marketing mix should be left alone during the maturity stage of the product life cycle; tampering with it may bring an early death to the product.

According to the text, a product is defined as

The similar jar shapes for mayonnaise products are an example of category-consistent packaging.

What are private distributor brands? Describe their characteristics.

Packages are always secondary ingredients of a marketing strategy.

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters