Exam 10: Product, Branding, and Packaging Concepts

A product that is simply labeled with the product category is considered a

The basic purpose of packaging is to create eye appeal.

Multiple packaging is

Trial is the first stage of the product adoption process.

Labels should be a separate feature that can be detached from the package.

The label on a new window air conditioner reads "uses up to 20% less energy." For what reason is this phrase most likely used?

Identify the major stages of the product life cycle, and explain how industry sales and profits vary across these stages.

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Healthy Choice is a ____ manufactured by ConAgra Foods, which is a ____.

Although difficult to measure, brand loyalty represents the value of a brand to an organization.

The part of a brand that can be spoken including letters, numbers, and words is the

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

The weakest level of brand loyalty is brand

Which of the following is not a stage in the buyer's product adoption process?

The instruction "Refrigerate after opening" on a salad dressing label is an example of the descriptive function of labeling.

Business products are

How do sellers benefit from the use of brand names and brand marks?

Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.