Question 1

Social media can take on many different forms.

Accepted Answer

A) True 
 B)False

Question 2

A _____ is typically referred to as a reverse chronological journaling site.

Accepted Answer

A) wiki 
B) blog 
C) forum 
D) button 
E) podcast 
A) wiki 
B) blog 
C) forum 
D) button 
E) podcast

Question 3

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and Web site traffic to give a view of the makeup of the brand's customers?

Accepted Answer

A) Software as a service 
B) Global positioning system 
C) Social bookmarking 
D) CAPTCHA 
E) Really simple syndication 
A) Software as a service 
B) Global positioning system 
C) Social bookmarking 
D) CAPTCHA 
E) Really simple syndication

Question 4

The similarity between a blog and social bookmarking is that:

Accepted Answer

A) they are not opinionated in nature. 
B) they allow users to use only 140 characters of text in their posts. 
C) they are used to share content on the Web. 
D) they cannot be multimedia in nature. 
E) they do not allow any form of tagging. 
A) they are not opinionated in nature. 
B) they allow users to use only 140 characters of text in their posts. 
C) they are used to share content on the Web. 
D) they cannot be multimedia in nature. 
E) they do not allow any form of tagging.

Question 5

In the context of choosing an appropriate advertising media, at present the brands that cater to the older generations are not so quick to adopt social practices. Which of the following is most likely to be the reason behind this trend?

Accepted Answer

A) Social media lacks the human element and so it fails to attract the older generation. 
B) The brands that cater to the older generation have no access to the Internet. 
C) The Internet uses a centralized network to deliver its content. 
D) The percentage of older people engaged with the social media is relatively low. 
E) In the case of social media, the consumption pattern is inherently passive. 
A) Social media lacks the human element and so it fails to attract the older generation. 
B) The brands that cater to the older generation have no access to the Internet. 
C) The Internet uses a centralized network to deliver its content. 
D) The percentage of older people engaged with the social media is relatively low. 
E) In the case of social media, the consumption pattern is inherently passive.

Question 6

What is the difference between social media and traditional media?

Accepted Answer

One of the biggest differences of social

Question 7

_____ are simple, reverse chronological order Web pages that are typically commentary or opinionated in nature.

Accepted Answer

A) Wikis 
B) Social bookmarks 
C) Buttons 
D) Banners 
E) Blogs 
A) Wikis 
B) Social bookmarks 
C) Buttons 
D) Banners 
E) Blogs

Question 8

Most social ads are text-based.

Accepted Answer

A) True 
 B)False

Question 9

The Forrester Research shows the amount of advertising being spent in various types of online marketing, with mobile and social marketing having the lowest expenditures through 2012, due in large part to the:

Accepted Answer

A) simple nature in which social media are utilized. 
B) lack of true advertising experiences within the media. 
C) absence of the human element. 
D) lack of a distributed network. 
E) predominately passive nature of consumption. 
A) simple nature in which social media are utilized. 
B) lack of true advertising experiences within the media. 
C) absence of the human element. 
D) lack of a distributed network. 
E) predominately passive nature of consumption.

Question 10

Social media is more popular among people of sixty five and above compared to the younger generation.

Accepted Answer

A) True 
 B)False

Question 11

List one difference between traditional media and social media.

Accepted Answer

In contrast to traditional med

Question 12

Briefly describe blogs.

Accepted Answer

A blog is a reverse chronological journa

Question 13

Social media differs from traditional media, in that social media:

Accepted Answer

A) is not resource intensive. 
B) is not labor intensive. 
C) does not bring with it large media costs. 
D) sites are paid for. 
E) consists of 80 percent planning and 20 percent execution and management. 
A) is not resource intensive. 
B) is not labor intensive. 
C) does not bring with it large media costs. 
D) sites are paid for. 
E) consists of 80 percent planning and 20 percent execution and management.

Question 14

The difference between blogs and microblogs is that:

Accepted Answer

A) blogs are organized in reverse chronological order. 
B) microblogs allow users to use only 140 characters of text in their posts. 
C) blogs are not opinionated in nature. 
D) microblogs can be multimedia in nature. 
E) microblogs are personal in nature. 
A) blogs are organized in reverse chronological order. 
B) microblogs allow users to use only 140 characters of text in their posts. 
C) blogs are not opinionated in nature. 
D) microblogs can be multimedia in nature. 
E) microblogs are personal in nature.

Question 15

Forums are best defined as:

Accepted Answer

A) sections of sites that connect individuals around a specific topic. 
B) third-party ad servers who deliver ads from one central source. 
C) sites primarily involved in tracking people's behavior on the Internet. 
D) sites that act as brokers for advertisers and Web sites. 
E) billboards that spread across the top or bottom of the Web page. 
A) sections of sites that connect individuals around a specific topic. 
B) third-party ad servers who deliver ads from one central source. 
C) sites primarily involved in tracking people's behavior on the Internet. 
D) sites that act as brokers for advertisers and Web sites. 
E) billboards that spread across the top or bottom of the Web page.

Question 16

According to a research piece from Forrester Research, a defining characteristic of a creator is that he/she:

Accepted Answer

A) writes articles and post them. 
B) reads blogs created by others. 
C) listens to podcasts. 
D) comments on someone else's blog. 
E) votes for websites online. 
A) writes articles and post them. 
B) reads blogs created by others. 
C) listens to podcasts. 
D) comments on someone else's blog. 
E) votes for websites online.

Question 17

Which the following is one of the largest suppliers of online communities for marketing research purposes?

Accepted Answer

A) Passenger 
B) Pinterest 
C) Twitter 
D) YouTube 
E) MySpace 
A) Passenger 
B) Pinterest 
C) Twitter 
D) YouTube 
E) MySpace

Question 18

What are blogs?

Accepted Answer

Blogs are simple, reverse chro

Question 19

An online platform, Click Your Way, is typically designed for people to share their lives with their friends through pictures. This platform is an example of a(n):

Accepted Answer

A) affiliate marketing program. 
B) third-party ad server. 
C) banner. 
D) button. 
E) social networking site. 
A) affiliate marketing program. 
B) third-party ad server. 
C) banner. 
D) button. 
E) social networking site.

Question 20

_____ is a burgeoning field in the social space, giving rise to unprecedented insights from the mere words and syntax we use when expressing our opinion about a product, brand, or service on the Internet.

Accepted Answer

A) Zero-marking language 
B) Morphology 
C) Linguistic typology 
D) Text analytics 
E) Syntax analysis 
A) Zero-marking language 
B) Morphology 
C) Linguistic typology 
D) Text analytics 
E) Syntax analysis

Social media can take on many different forms.

A _____ is typically referred to as a reverse chronological journaling site.

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and Web site traffic to give a view of the makeup of the brand's customers?

The similarity between a blog and social bookmarking is that:

In the context of choosing an appropriate advertising media, at present the brands that cater to the older generations are not so quick to adopt social practices. Which of the following is most likely to be the reason behind this trend?

What is the difference between social media and traditional media?

_____ are simple, reverse chronological order Web pages that are typically commentary or opinionated in nature.

Most social ads are text-based.

The Forrester Research shows the amount of advertising being spent in various types of online marketing, with mobile and social marketing having the lowest expenditures through 2012, due in large part to the:

Social media is more popular among people of sixty five and above compared to the younger generation.

List one difference between traditional media and social media.

Briefly describe blogs.

Social media differs from traditional media, in that social media:

The difference between blogs and microblogs is that:

Forums are best defined as:

According to a research piece from Forrester Research, a defining characteristic of a creator is that he/she:

Which the following is one of the largest suppliers of online communities for marketing research purposes?

What are blogs?

An online platform, Click Your Way, is typically designed for people to share their lives with their friends through pictures. This platform is an example of a(n):

_____ is a burgeoning field in the social space, giving rise to unprecedented insights from the mere words and syntax we use when expressing our opinion about a product, brand, or service on the Internet.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 17: Introducing Social Media

Social media can take on many different forms.

A _____ is typically referred to as a reverse chronological journaling site.

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and Web site traffic to give a view of the makeup of the brand's customers?

The similarity between a blog and social bookmarking is that:

In the context of choosing an appropriate advertising media, at present the brands that cater to the older generations are not so quick to adopt social practices. Which of the following is most likely to be the reason behind this trend?

What is the difference between social media and traditional media?

_____ are simple, reverse chronological order Web pages that are typically commentary or opinionated in nature.

Most social ads are text-based.

The Forrester Research shows the amount of advertising being spent in various types of online marketing, with mobile and social marketing having the lowest expenditures through 2012, due in large part to the:

Social media is more popular among people of sixty five and above compared to the younger generation.

List one difference between traditional media and social media.

Briefly describe blogs.

Social media differs from traditional media, in that social media:

The difference between blogs and microblogs is that:

Forums are best defined as:

According to a research piece from Forrester Research, a defining characteristic of a creator is that he/she:

Which the following is one of the largest suppliers of online communities for marketing research purposes?

What are blogs?

An online platform, Click Your Way, is typically designed for people to share their lives with their friends through pictures. This platform is an example of a(n):

_____ is a burgeoning field in the social space, giving rise to unprecedented insights from the mere words and syntax we use when expressing our opinion about a product, brand, or service on the Internet.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters