Question 1

Our need as humans to feel connected with one another is what drives the now mass-adopted media of social.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true about traditional media?

Accepted Answer

A) The consumption is inherently passive in the case of traditional media. 
B) The consumption is as much passive as it is active in the case of traditional media. 
C) It typically uses a distributed network for delivering its content. 
D) In traditional media, time is not a limited resource. 
E) In traditional media, space is not a limited resources. 
A) The consumption is inherently passive in the case of traditional media. 
B) The consumption is as much passive as it is active in the case of traditional media. 
C) It typically uses a distributed network for delivering its content. 
D) In traditional media, time is not a limited resource. 
E) In traditional media, space is not a limited resources.

Question 3

Typically blogs are personal in nature.

Accepted Answer

A) True 
 B)False

Question 4

Forums are typically sections of sites that connect individuals around a specific topic.

Accepted Answer

A) True 
 B)False

Question 5

Listening tools are very beneficial in understanding what's going on in the blogosphere.

Accepted Answer

A) True 
 B)False

Question 6

_____ is an old technology which is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.

Accepted Answer

A) Application protocol interface 
B) Really simple syndication 
C) Global positioning system 
D) WordPress 
E) Interstitial 
A) Application protocol interface 
B) Really simple syndication 
C) Global positioning system 
D) WordPress 
E) Interstitial

Question 7

A wiki is best defined as:

Accepted Answer

A) a Web site that typically acts as brokers for advertisers and Web sites. 
B) a smaller version of the banner that often look like an icon and usually provide a link to an advertiser's landing page. 
C) a reverse chronological journaling site. 
D) a user-collaborated content site, typically text in nature. 
E) a little billboard that spreads across the top or bottom of the Web page. 
A) a Web site that typically acts as brokers for advertisers and Web sites. 
B) a smaller version of the banner that often look like an icon and usually provide a link to an advertiser's landing page. 
C) a reverse chronological journaling site. 
D) a user-collaborated content site, typically text in nature. 
E) a little billboard that spreads across the top or bottom of the Web page.

Question 8

What is RSS?

Accepted Answer

Really Simple Syndication (RSS) is an ol

Question 9

Social _____ tools can assess sentiment based on the syntax of the text.

Accepted Answer

A) insight 
B) creation 
C) listening 
D) curation 
E) engagement 
A) insight 
B) creation 
C) listening 
D) curation 
E) engagement

Question 10

The aggregation of all blogs online is typically referred to as _____.

Accepted Answer

A) blogoworld 
B) blogosphere 
C) blogouniverse 
D) blogoplanet 
E) blogohome 
A) blogoworld 
B) blogosphere 
C) blogouniverse 
D) blogoplanet 
E) blogohome

Question 11

Users of microblogs are allowed only _____ characters of text in their posts.

Accepted Answer

A) 500 
B) 200 
C) 65 
D) 140 
E) 100 
A) 500 
B) 200 
C) 65 
D) 140 
E) 100

Question 12

_____ is the term used to describe those Web sites where people congregate based on some shared interest.

Accepted Answer

A) Social bookmarking 
B) Schmoozing 
C) Trending 
D) Emailing 
E) Social networking 
A) Social bookmarking 
B) Schmoozing 
C) Trending 
D) Emailing 
E) Social networking

Question 13

Blogs cannot be multimedia in nature.

Accepted Answer

A) True 
 B)False

Question 14

Briefly explain, with a suitable example, the concepts of transparency and authenticity with respect to social media?

Accepted Answer

The tenets that social media has encoura

Question 15

Which of the following is true about social media?

Accepted Answer

A) It consists of 20 percent planning and 80 percent execution. 
B) It is not labor- and resource-intensive. 
C) The consumption is inherently passive in the case of social media. 
D) Social media has eliminated the human element from advertising and marketing. 
E) The consumption in the case of social media is active and not passive. 
A) It consists of 20 percent planning and 80 percent execution. 
B) It is not labor- and resource-intensive. 
C) The consumption is inherently passive in the case of social media. 
D) Social media has eliminated the human element from advertising and marketing. 
E) The consumption in the case of social media is active and not passive.

Question 16

Define social media.

Accepted Answer

Social media include any Web-

Question 17

Which of the following is true about traditional media?

Accepted Answer

A) It consists of 80 percent planning and 20 percent execution. 
B) It is more labor- and resource-intensive as compared to social media. 
C) It does not bring with it large media costs. 
D) It typically uses a distributed network to deliver content. 
E) The consumption is inherently active in the case of traditional media. 
A) It consists of 80 percent planning and 20 percent execution. 
B) It is more labor- and resource-intensive as compared to social media. 
C) It does not bring with it large media costs. 
D) It typically uses a distributed network to deliver content. 
E) The consumption is inherently active in the case of traditional media.

Question 18

One of the easiest and best ways to get started in social media is to be a practitioner.

Accepted Answer

A) True 
 B)False

Question 19

Why is it not enough to classify social media as we do other media?

Accepted Answer

When defining social media, it is not en

Question 20

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site, tool, application, or the like to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Accepted Answer

A) application protocol interface 
B) user-generated content 
C) motion tracking interface 
D) crossing-based interface 
E) global positioning systems 
A) application protocol interface 
B) user-generated content 
C) motion tracking interface 
D) crossing-based interface 
E) global positioning systems

Our need as humans to feel connected with one another is what drives the now mass-adopted media of social.

Which of the following is true about traditional media?

Typically blogs are personal in nature.

Forums are typically sections of sites that connect individuals around a specific topic.

Listening tools are very beneficial in understanding what's going on in the blogosphere.

_____ is an old technology which is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.

A wiki is best defined as:

What is RSS?

Social _____ tools can assess sentiment based on the syntax of the text.

The aggregation of all blogs online is typically referred to as _____.

Users of microblogs are allowed only _____ characters of text in their posts.

_____ is the term used to describe those Web sites where people congregate based on some shared interest.

Blogs cannot be multimedia in nature.

Briefly explain, with a suitable example, the concepts of transparency and authenticity with respect to social media?

Which of the following is true about social media?

Define social media.

Which of the following is true about traditional media?

One of the easiest and best ways to get started in social media is to be a practitioner.

Why is it not enough to classify social media as we do other media?

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site, tool, application, or the like to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 17: Introducing Social Media

Our need as humans to feel connected with one another is what drives the now mass-adopted media of social.

Which of the following is true about traditional media?

Typically blogs are personal in nature.

Forums are typically sections of sites that connect individuals around a specific topic.

Listening tools are very beneficial in understanding what's going on in the blogosphere.

_____ is an old technology which is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.

A wiki is best defined as:

What is RSS?

Social _____ tools can assess sentiment based on the syntax of the text.

The aggregation of all blogs online is typically referred to as _____.

Users of microblogs are allowed only _____ characters of text in their posts.

_____ is the term used to describe those Web sites where people congregate based on some shared interest.

Blogs cannot be multimedia in nature.

Briefly explain, with a suitable example, the concepts of transparency and authenticity with respect to social media?

Which of the following is true about social media?

Define social media.

Which of the following is true about traditional media?

One of the easiest and best ways to get started in social media is to be a practitioner.

Why is it not enough to classify social media as we do other media?

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site, tool, application, or the like to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters