Question 1

Discuss the rise of social media.

Accepted Answer

Our need as humans to feel connected wit

Question 2

Facebook is considered to be the first social media Web site.

Accepted Answer

A) True 
 B)False

Question 3

It would make good business sense for a company to be 100 percent transparent and authentic.

Accepted Answer

A) True 
 B)False

Question 4

Tagging, the categorization tool, originated from _____.

Accepted Answer

A) microblogs 
B) wiki 
C) blogs 
D) forums 
E) social bookmarking 
A) microblogs 
B) wiki 
C) blogs 
D) forums 
E) social bookmarking

Question 5

Traditional media differs from social media, in that traditional media:

Accepted Answer

A) is labor- and resource-intensive. 
B) use the distributed network. 
C) does not bring with it large media costs. 
D) sites are paid for. 
E) consists of 20 percent planning and 80 percent execution and management. 
A) is labor- and resource-intensive. 
B) use the distributed network. 
C) does not bring with it large media costs. 
D) sites are paid for. 
E) consists of 20 percent planning and 80 percent execution and management.

Question 6

_____ is the act of self-classification with key words that make content easier to search for and therefore find.

Accepted Answer

A) Posting 
B) Tagging 
C) Poking 
D) Trending 
E) Pinging 
A) Posting 
B) Tagging 
C) Poking 
D) Trending 
E) Pinging

Discuss the rise of social media.

Facebook is considered to be the first social media Web site.

It would make good business sense for a company to be 100 percent transparent and authentic.

Tagging, the categorization tool, originated from _____.

Traditional media differs from social media, in that traditional media:

_____ is the act of self-classification with key words that make content easier to search for and therefore find.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 17: Introducing Social Media

Discuss the rise of social media.

Facebook is considered to be the first social media Web site.

It would make good business sense for a company to be 100 percent transparent and authentic.

Tagging, the categorization tool, originated from _____.

Traditional media differs from social media, in that traditional media:

_____ is the act of self-classification with key words that make content easier to search for and therefore find.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters