Question 1

To stop traffic, a booth at a trade show should be highly decorative.

Accepted Answer

A) True 
 B)False

Question 2

A(n) _____, a type of supplementary advertising media, is always given free as a goodwill item.

Accepted Answer

A) terminal poster 
B) inside card 
C) directory 
D) advertising specialty 
E) premium 
A) terminal poster 
B) inside card 
C) directory 
D) advertising specialty 
E) premium

Question 3

What are exhibitive media?

Accepted Answer

Some media are designed specifically to

Question 4

Inside _____, a type of transit advertising, are usually larger than inside cards, but sizes vary. The end and side positions carry premium rates.

Accepted Answer

A) terminal posters 
B) taxicab exteriors 
C) bus-o-rama signs 
D) car-end posters 
E) junior panels 
A) terminal posters 
B) taxicab exteriors 
C) bus-o-rama signs 
D) car-end posters 
E) junior panels

Question 5

The spectacular is less costly per unit and is the basic outdoor advertising structure.

Accepted Answer

A) True 
 B)False

Question 6

On-premise signs, a form of out-of-home media, provide good market coverage and are an organized medium.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true of transit advertising?

Accepted Answer

A) Transit advertising is not useful for national marketers. 
B) Standardization and better research have made transit advertising more attractive to national advertisers. 
C) Local advertisers typically do not use transit advertising because they cannot tailor it to their own needs. 
D) It is impossible to measure the reach or frequency of transit advertising. 
E) Transit advertising is ineffective when used in conjunction with outdoor posters and bulletins. 
A) Transit advertising is not useful for national marketers. 
B) Standardization and better research have made transit advertising more attractive to national advertisers. 
C) Local advertisers typically do not use transit advertising because they cannot tailor it to their own needs. 
D) It is impossible to measure the reach or frequency of transit advertising. 
E) Transit advertising is ineffective when used in conjunction with outdoor posters and bulletins.

Question 8

The _____ is a legislation that controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

Accepted Answer

A) Federal Trade Commission Act of 1934 
B) Federal Communications Controls Act of 1971 
C) Highway Beautification Act of 1965 
D) Warren/Magnuson Highway Act of 1986 
E) Environmental Protection Law of 1955 
A) Federal Trade Commission Act of 1934 
B) Federal Communications Controls Act of 1971 
C) Highway Beautification Act of 1965 
D) Warren/Magnuson Highway Act of 1986 
E) Environmental Protection Law of 1955

Question 9

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

Accepted Answer

A) True 
 B)False

Question 10

Advertising in movie theaters, known as _____, is becoming attractive to marketers although some movie-going audiences resent watching ads.

Accepted Answer

A) cinema advertising 
B) product placement 
C) premiums 
D) ad pretesting 
E) advertising specialty 
A) cinema advertising 
B) product placement 
C) premiums 
D) ad pretesting 
E) advertising specialty

Question 11

Which of the following statements about product packaging is true?

Accepted Answer

A) Ad agencies are always involved in packaging decisions. 
B) As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials decreases. 
C) Packaging design is as important as advertising because consumers respond to packaging intuitively. 
D) After products are purchased, their packages have no role to play as they are discarded. 
E) Packaging only serves as an advertising medium; it does not protect the product. 
A) Ad agencies are always involved in packaging decisions. 
B) As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials decreases. 
C) Packaging design is as important as advertising because consumers respond to packaging intuitively. 
D) After products are purchased, their packages have no role to play as they are discarded. 
E) Packaging only serves as an advertising medium; it does not protect the product.

Question 12

Some movie theater chains prohibit cinema advertising for fear of offending their audience.

Accepted Answer

A) True 
 B)False

Question 13

Why is packaging design as important as advertising in building a product's brand image?

Accepted Answer

Consumers respond to packaging intuitive

Question 14

One, two, and three sheet _____ are used as advertising media in many bus, subway, and commuter train stations.

Accepted Answer

A) geographic bulletins 
B) primary panels 
C) terminal posters 
D) mini-panels 
E) transportation bulletins 
A) geographic bulletins 
B) primary panels 
C) terminal posters 
D) mini-panels 
E) transportation bulletins

Question 15

Briefly describe bulletins as a type of outdoor advertising.

Accepted Answer

Where traffic is heavy and visibility is

Question 16

Outdoor companies use _____ to give the exact location of particular billboards using satellite technology.

Accepted Answer

A) global positioning systems 
B) management information systems 
C) electronic displays 
D) brand trains 
E) mobile billboards 
A) global positioning systems 
B) management information systems 
C) electronic displays 
D) brand trains 
E) mobile billboards

Question 17

_____ refer(s) to exhibitions where manufacturers, dealers, and buyers get together for demonstrations and discussions.

Accepted Answer

A) Spectaculars 
B) Trade shows 
C) Specialty advertising 
D) Product placement 
E) Premiums 
A) Spectaculars 
B) Trade shows 
C) Specialty advertising 
D) Product placement 
E) Premiums

Question 18

In the business-to-business specialty arena, companies use more structured promotions to improve their goodwill standing over competitors.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of 30-sheet poster panels?

Accepted Answer

A) Stock posters are the basic outdoor advertising structure. 
B) A poster consists of only white panels with varied sizes and borders. 
C) Its message is first printed at a lithography or screen plant on large sheets of paper, then mounted by hand on the panel. 
D) Poster sizes are referred to in term of screens. 
E) The poster sheets are mounted on a board with a total surface of 14 by 48 feet. 
A) Stock posters are the basic outdoor advertising structure. 
B) A poster consists of only white panels with varied sizes and borders. 
C) Its message is first printed at a lithography or screen plant on large sheets of paper, then mounted by hand on the panel. 
D) Poster sizes are referred to in term of screens. 
E) The poster sheets are mounted on a board with a total surface of 14 by 48 feet.

Question 20

The _____, a type of out-of-home media, was conceived as advertising on the sides of tractor-trailer trucks.

Accepted Answer

A) display panel 
B) terminal poster 
C) junior poster 
D) mobile billboard 
E) spectacular 
A) display panel 
B) terminal poster 
C) junior poster 
D) mobile billboard 
E) spectacular

To stop traffic, a booth at a trade show should be highly decorative.

A(n) _____, a type of supplementary advertising media, is always given free as a goodwill item.

What are exhibitive media?

Inside _____, a type of transit advertising, are usually larger than inside cards, but sizes vary. The end and side positions carry premium rates.

The spectacular is less costly per unit and is the basic outdoor advertising structure.

On-premise signs, a form of out-of-home media, provide good market coverage and are an organized medium.

Which of the following statements is true of transit advertising?

The _____ is a legislation that controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

Advertising in movie theaters, known as _____, is becoming attractive to marketers although some movie-going audiences resent watching ads.

Which of the following statements about product packaging is true?

Some movie theater chains prohibit cinema advertising for fear of offending their audience.

Why is packaging design as important as advertising in building a product's brand image?

One, two, and three sheet _____ are used as advertising media in many bus, subway, and commuter train stations.

Briefly describe bulletins as a type of outdoor advertising.

Outdoor companies use _____ to give the exact location of particular billboards using satellite technology.

_____ refer(s) to exhibitions where manufacturers, dealers, and buyers get together for demonstrations and discussions.

In the business-to-business specialty arena, companies use more structured promotions to improve their goodwill standing over competitors.

Which of the following is true of 30-sheet poster panels?

The _____, a type of out-of-home media, was conceived as advertising on the sides of tractor-trailer trucks.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

To stop traffic, a booth at a trade show should be highly decorative.

A(n) _____, a type of supplementary advertising media, is always given free as a goodwill item.

What are exhibitive media?

Inside _____, a type of transit advertising, are usually larger than inside cards, but sizes vary. The end and side positions carry premium rates.

The spectacular is less costly per unit and is the basic outdoor advertising structure.

On-premise signs, a form of out-of-home media, provide good market coverage and are an organized medium.

Which of the following statements is true of transit advertising?

The _____ is a legislation that controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

Advertising in movie theaters, known as _____, is becoming attractive to marketers although some movie-going audiences resent watching ads.

Which of the following statements about product packaging is true?

Some movie theater chains prohibit cinema advertising for fear of offending their audience.

Why is packaging design as important as advertising in building a product's brand image?

One, two, and three sheet _____ are used as advertising media in many bus, subway, and commuter train stations.

Briefly describe bulletins as a type of outdoor advertising.

Outdoor companies use _____ to give the exact location of particular billboards using satellite technology.

_____ refer(s) to exhibitions where manufacturers, dealers, and buyers get together for demonstrations and discussions.

In the business-to-business specialty arena, companies use more structured promotions to improve their goodwill standing over competitors.

Which of the following is true of 30-sheet poster panels?

The _____, a type of out-of-home media, was conceived as advertising on the sides of tractor-trailer trucks.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters