Question 1

Which of the following characterizes stock posters?

Accepted Answer

A) Poor quality advertising 
B) Posters with a total surface of 48 feet 
C) High costs relative to 30-sheet poster panels 
D) Features the work of first-class artists and lithographers 
E) Electronic signs displaying text and graphic messages 
A) Poor quality advertising 
B) Posters with a total surface of 48 feet 
C) High costs relative to 30-sheet poster panels 
D) Features the work of first-class artists and lithographers 
E) Electronic signs displaying text and graphic messages

Question 2

Standardized outdoor advertising structures come in three basic forms. They are 30-sheet posters, eight-sheet posters, and _____.

Accepted Answer

A) mobile billboards 
B) spectaculars 
C) bulletins 
D) 100-showing posters 
E) exhibits 
A) mobile billboards 
B) spectaculars 
C) bulletins 
D) 100-showing posters 
E) exhibits

Question 3

In transit advertising, _____ refer(s) to jumbo, full-color transparencies backlighted by fluorescent tubes and running the length of the bus.

Accepted Answer

A) total bus 
B) spectaculars 
C) bus-o-rama signs 
D) basic bus 
E) brand buses 
A) total bus 
B) spectaculars 
C) bus-o-rama signs 
D) basic bus 
E) brand buses

Question 4

Describe some of the forms of emerging advertising media.

Accepted Answer

As traditional advertising media become

Question 5

A premium, also known as an advertising specialty, bear an advertising message.

Accepted Answer

A) True 
 B)False

Question 6

_____, an emerging media, refers to paying a fee to have the product written into a movie or program.

Accepted Answer

A) Image advertising 
B) Product spillover 
C) Advertising specialty 
D) Premium 
E) Product placement 
A) Image advertising 
B) Product spillover 
C) Advertising specialty 
D) Premium 
E) Product placement

Question 7

A way to reach movie and television audiences is to pay a fee to have the product written into the movie or program. This is known as product placement.

Accepted Answer

A) True 
 B)False

Question 8

In terms of transit advertising, _____ refer(s) to all the inside space on a group of buses.

Accepted Answer

A) total bus 
B) brand trains 
C) inside cards 
D) bus-o-rama signs 
E) basic bus 
A) total bus 
B) brand trains 
C) inside cards 
D) bus-o-rama signs 
E) basic bus

Question 9

Which of the following is true of transit advertising?

Accepted Answer

A) Transit advertising is not popular with local advertisers as they cannot tailor it to their own needs. 
B) Transit advertising is considered a major medium by advertisers. 
C) Transit shelter advertising is an outdated form of out-of-home advertising. 
D) Transit advertising is a cost-effective way for marketers to reach a large audience of people. 
E) Transit advertising is a basic form of standardized outdoor advertising. 
A) Transit advertising is not popular with local advertisers as they cannot tailor it to their own needs. 
B) Transit advertising is considered a major medium by advertisers. 
C) Transit shelter advertising is an outdated form of out-of-home advertising. 
D) Transit advertising is a cost-effective way for marketers to reach a large audience of people. 
E) Transit advertising is a basic form of standardized outdoor advertising.

Question 10

What is the basic unit of sale for billboards or posters?

Accepted Answer

A) Quarterly reach 
B) 100 showing 
C) Average quarter-hour share 
D) Cume rating 
E) Avails 
A) Quarterly reach 
B) 100 showing 
C) Average quarter-hour share 
D) Cume rating 
E) Avails

Question 11

A growing number of publishers now offer a _____ that lets regional and national marketers deliver coupons and product samples along with the white and Yellow Pages directories.

Accepted Answer

A) ride-along program 
B) consumer promotion program 
C) public relations activity 
D) business-to-business specialty 
E) competitive defense 
A) ride-along program 
B) consumer promotion program 
C) public relations activity 
D) business-to-business specialty 
E) competitive defense

Question 12

Which of the following is an example of supplementary advertising media?

Accepted Answer

A) Terminal posters 
B) Yellow Pages 
C) Product placements 
D) Take-ones 
E) Spectaculars 
A) Terminal posters 
B) Yellow Pages 
C) Product placements 
D) Take-ones 
E) Spectaculars

Question 13

Around the globe, marketers use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

Accepted Answer

A) True 
 B)False

Question 14

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

Accepted Answer

A) True 
 B)False

Question 15

Describe the environmental issues associated with packaging.

Accepted Answer

As manufacturers continue to produce env

Question 16

Which of the following is true of electronic signs?

Accepted Answer

A) Retail stores pay nothing for electronic signs and receive 25 percent of the advertising revenue. 
B) It is an expensive medium for advertisers with respect to its reach. 
C) It refers to a cross between traditional billboards and transit advertising. 
D) It solely displays graphic messages and avoid text messages. 
E) They are jumbo full-color transparencies backlighted by fluorescent tubes and running the length of a bus. 
A) Retail stores pay nothing for electronic signs and receive 25 percent of the advertising revenue. 
B) It is an expensive medium for advertisers with respect to its reach. 
C) It refers to a cross between traditional billboards and transit advertising. 
D) It solely displays graphic messages and avoid text messages. 
E) They are jumbo full-color transparencies backlighted by fluorescent tubes and running the length of a bus.

Question 17

Bulletins, a type of outdoor advertising, are created as a whole and then hung on the billboard structure.

Accepted Answer

A) True 
 B)False

Question 18

_____, a type of supplementary media, are often the sole advertising medium for local businesses, and nearly 85 percent of the total revenue is derived from them.

Accepted Answer

A) Premiums 
B) Advertising specialty 
C) Business-to-business specialty 
D) Junior posters 
E) Yellow Pages 
A) Premiums 
B) Advertising specialty 
C) Business-to-business specialty 
D) Junior posters 
E) Yellow Pages

Question 19

In transit advertising, which of the following holds true if an advertiser has bought a total bus?

Accepted Answer

A) The advertiser has bought an entire bus. 
B) The advertiser has bought all the inside space on a group of buses. 
C) The advertiser will obtain a 100 percent reach. 
D) The advertiser has bought all the exterior space on a bus. 
E) The advertiser has bought a full showing. 
A) The advertiser has bought an entire bus. 
B) The advertiser has bought all the inside space on a group of buses. 
C) The advertiser will obtain a 100 percent reach. 
D) The advertiser has bought all the exterior space on a bus. 
E) The advertiser has bought a full showing.

Question 20

Briefly describe the use of mobile billboards, electronic signs, display panels, parking meters and public phones as advertising media in the United States.

Accepted Answer

The mobile billboard, a cross between tr

Which of the following characterizes stock posters?

Standardized outdoor advertising structures come in three basic forms. They are 30-sheet posters, eight-sheet posters, and _____.

In transit advertising, _____ refer(s) to jumbo, full-color transparencies backlighted by fluorescent tubes and running the length of the bus.

Describe some of the forms of emerging advertising media.

A premium, also known as an advertising specialty, bear an advertising message.

_____, an emerging media, refers to paying a fee to have the product written into a movie or program.

A way to reach movie and television audiences is to pay a fee to have the product written into the movie or program. This is known as product placement.

In terms of transit advertising, _____ refer(s) to all the inside space on a group of buses.

Which of the following is true of transit advertising?

What is the basic unit of sale for billboards or posters?

A growing number of publishers now offer a _____ that lets regional and national marketers deliver coupons and product samples along with the white and Yellow Pages directories.

Which of the following is an example of supplementary advertising media?

Around the globe, marketers use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

Describe the environmental issues associated with packaging.

Which of the following is true of electronic signs?

Bulletins, a type of outdoor advertising, are created as a whole and then hung on the billboard structure.

_____, a type of supplementary media, are often the sole advertising medium for local businesses, and nearly 85 percent of the total revenue is derived from them.

In transit advertising, which of the following holds true if an advertiser has bought a total bus?

Briefly describe the use of mobile billboards, electronic signs, display panels, parking meters and public phones as advertising media in the United States.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Which of the following characterizes stock posters?

Standardized outdoor advertising structures come in three basic forms. They are 30-sheet posters, eight-sheet posters, and _____.

In transit advertising, _____ refer(s) to jumbo, full-color transparencies backlighted by fluorescent tubes and running the length of the bus.

Describe some of the forms of emerging advertising media.

A premium, also known as an advertising specialty, bear an advertising message.

_____, an emerging media, refers to paying a fee to have the product written into a movie or program.

A way to reach movie and television audiences is to pay a fee to have the product written into the movie or program. This is known as product placement.

In terms of transit advertising, _____ refer(s) to all the inside space on a group of buses.

Which of the following is true of transit advertising?

What is the basic unit of sale for billboards or posters?

A growing number of publishers now offer a _____ that lets regional and national marketers deliver coupons and product samples along with the white and Yellow Pages directories.

Which of the following is an example of supplementary advertising media?

Around the globe, marketers use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

Describe the environmental issues associated with packaging.

Which of the following is true of electronic signs?

Bulletins, a type of outdoor advertising, are created as a whole and then hung on the billboard structure.

_____, a type of supplementary media, are often the sole advertising medium for local businesses, and nearly 85 percent of the total revenue is derived from them.

In transit advertising, which of the following holds true if an advertiser has bought a total bus?

Briefly describe the use of mobile billboards, electronic signs, display panels, parking meters and public phones as advertising media in the United States.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters