Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

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Which of the following holds true when an outdoor advertiser buys 100 gross rating points?

(Multiple Choice)

4.8/5

(31)

Question 61

The Highway Beautification Act of 1965 controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

(True/False)

4.9/5

(33)

Question 62

_____, a type of transit advertising, are printed on high-grade cardboard and often varnished for weather resistance. They are most widely used on the side, rear, and front of a bus.

(Multiple Choice)

4.9/5

(39)

Question 63

An advertising specialty is a valuable promotional product that bears no advertising message.

(True/False)

5.0/5

(39)

Question 64

In terms of buying transit advertising, a(n) _____ means that one card will appear in each vehicle in the system.

(Multiple Choice)

4.8/5

(36)

Question 65

Which of the following may be kept for years by consumers and may serve as continuous, friendly reminders of the advertiser's business?

(Multiple Choice)

5.0/5

(36)

Question 66

Which of the following is true of transit shelter advertising?

(Multiple Choice)

4.9/5

(41)

Question 67

In some cities, advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

(True/False)

4.9/5

(34)

Question 68

What is meant by bus-o-rama signs?

(Essay)

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(32)

Question 69

Designers change product packaging very gradually to avoid confusing consumers.

(True/False)

4.8/5

(38)

Question 70

_____, a common form of out-of-home media, promote goods and services, or identify a place of business, on the property where the sign is located.

(Multiple Choice)

4.7/5

(34)

Question 71

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

(True/False)

4.7/5

(41)

Question 72

Giant electronic signs that incorporate movement, color, and flashy graphics to grab attention in high-traffic areas are known as _____.

(Multiple Choice)

4.8/5

(33)

Question 73

The _____, a type of transit advertising, is placed above the seats and luggage area in a wall rack.

(Multiple Choice)

4.8/5

(35)

Question 74

Which of the following is true of outdoor advertising structures?

(Multiple Choice)

4.8/5

(32)

Question 75

Which of the following is true of the outdoor advertising business?

(Multiple Choice)

4.9/5

(33)

Question 76

Which of the following is true of product packaging?

(Multiple Choice)

4.8/5

(33)

Question 77

A(n) _____ refers to a promotional product, usually imprinted with an advertiser's name, message, or logo, that is distributed free as part of a marketing communications program.

(Multiple Choice)

4.8/5

(40)

Question 78

Which of the following is a type of transit advertising?

(Multiple Choice)

4.9/5

(34)

Question 79

The owner of a moderately sized local business has decided to advertise in the Yellow Pages. This advertiser will need to:

(Multiple Choice)

4.9/5

(39)

Question 80

Showing 61 - 80 of 100

Which of the following holds true when an outdoor advertiser buys 100 gross rating points?

The Highway Beautification Act of 1965 controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

_____, a type of transit advertising, are printed on high-grade cardboard and often varnished for weather resistance. They are most widely used on the side, rear, and front of a bus.

An advertising specialty is a valuable promotional product that bears no advertising message.

In terms of buying transit advertising, a(n) _____ means that one card will appear in each vehicle in the system.

Which of the following may be kept for years by consumers and may serve as continuous, friendly reminders of the advertiser's business?

Which of the following is true of transit shelter advertising?

In some cities, advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

What is meant by bus-o-rama signs?

Designers change product packaging very gradually to avoid confusing consumers.

_____, a common form of out-of-home media, promote goods and services, or identify a place of business, on the property where the sign is located.

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

Giant electronic signs that incorporate movement, color, and flashy graphics to grab attention in high-traffic areas are known as _____.

The _____, a type of transit advertising, is placed above the seats and luggage area in a wall rack.

Which of the following is true of outdoor advertising structures?

Which of the following is true of the outdoor advertising business?

Which of the following is true of product packaging?

A(n) _____ refers to a promotional product, usually imprinted with an advertiser's name, message, or logo, that is distributed free as part of a marketing communications program.

Which of the following is a type of transit advertising?

The owner of a moderately sized local business has decided to advertise in the Yellow Pages. This advertiser will need to:

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

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