Exam 12: Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

In terms of radio commercial production, _____ refer(s) to the regular charge agreed to in the union contract for talent.

The _____ uses a series of four very thin sheets of plastic pressed together. Each layer's light-sensitive emulsion turns one of the process colors when exposed to certain wavelengths of light.

According to David Ogilvy, to make the strongest impression on the viewer, fantasies should relate to the product's claims and be repeated heavily.

Letters and fliers commonly use cover paper.

The soundtrack of a TV commercial is always recorded in advance to ensure that the commercial is very short.

Web content management systems provide authoring and administration tools that make it easier for designers and producers to collaborate.

Which of the following is done by artists to calculate the total block of space the type will occupy in relation to the typeface's letter size and proportions?

In terms of the characteristics of type, _____ refers to adding extra space between lines to give a more "airy" feeling to the copy.

Which of the following is the first step of the print production process?

Which of the following is true of the first step in the print production process?

In terms of preparing mechanicals, _____ refers to artwork in which the printer must photograph each layer of art to make separate plates.

In print production, a(n) _____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure that the white paper underneath does not show through.

A bleed occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

Which of the following is true of typefaces for print ads?

(p. s) The disadvantages of live commercials are that announcers may be inconsistent in their delivery, and sound effects are limited.

In the _____ phase of the television commercial production process, the film editor, sound mixer, and director actually put the commercial together.

During the postproduction stage of TV commercial production for film editing, the visual portion of a commercial appears on one piece of celluloid without the effects of dissolves, titles, or supers while the sound portion is assembled on another piece of celluloid.

For full-color ads, it's often wise to overprint text in black ink because when ads or brochures reprint, advertisers often make type changes.

The production phase of the print production process involves:

The height of a character referred to as size is measured in _____ from the bottom of the descenders to the top of the ascenders.