Exam 12: Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

It is often far cheaper to use special computer gadgets than standard equipment when producing an advertising campaign due to their technological superiority.

_____ refers to the process of mounting film negatives together in perfect registration onto opaque plastic sheets called flats during the prepress phase of print production.

According to the classes of type used in advertising, _____ type is smaller and finer, used in body copy.

What are the four classic management functions performed by producers?

In radio commercial production, a(n) _____ refers to the central "switchboard" for controlling the sounds and channeling them to the appropriate recording devices.

Which of the following has the overall responsibility to keep an advertising project moving smoothly and under budget, while maintaining the required level of quality through every step of the production process of a commercial for an electronic media?

According to the classes of type used in advertising, _____ type is larger and heavier than text type; useful in headlines, subheads, logos, and addresses, and for emphasis.

Which of the following is true of the maintain phase of Web site production?

The blueline is a less expensive form of the Chromalin with relatively thick plastic sheets that can be lifted up.

In the preproduction phase of making a radio commercial, all the elements to be used in the commercial-voices, music, sound effects-come together and are recorded at a session in a sound studio.

In the prepress phase, the printer makes a plate from the base art and one from each overlay.

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

The text type used in advertising is large and heavy and is employed for headlines, subheads, logos, and addresses, and for emphasis.

Which of the following categories of paper is commonly used for brochures in advertising?

For print media, production managers must translate the rough or comprehensive design into a final assembly of black-and-white artwork known as a(n) _____.

_____ are posted at a Web site or in Facebook, with the goal of attracting an initial small but influential audience that shares it with dozens or even hundreds of others.

Viral ads are posted at a Web site or in Facebook, with the goal of attracting an initial small but influential audience that shares the ad with dozens of others.

A(n) _____ is a single ink premixed according to a formula and given a specific color number.

Which of the following is true of the design phase of Web site production?

Describe typography and copy casting.