Exam 12: Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

In terms of radio commercial production, if a commercial is extended beyond the time specified in the contract, the advertiser owes a _____ to the talent.

Which of the following involves creating a digital video with a subtle promotional message and is designed to tempt viewers to share it with their friends?

In print production, _____ refer(s) to colors, type, or visuals that run all the way to the edge of the page.

During the television commercial production process, who helps create proper lighting by guessing the range and intensity of light by briefly studying its source?

During the print production process, when artwork created using orthographic film is photographed as is, the result is known as a(n) _____.

Which of the following is the least expensive electronic medium to produce?

Describe television in terms of the cost of electronic production.

Most video animation and special effects, such as moving titles and whirling logos, are done with digital video effects (DVE) units.

Local and regional advertisers prefer prerecorded music available for commercial use from the studio or radio station due to the high cost of original music.

What is the difference between line art and halftone screens?

To portray people and things in lifelike, everyday situations, like typical slice-of-life TV commercials, advertisers use the animation technique.

In the _____ phase of the print production process, the printer makes a plate from the base art and one from each overlay. Each pasteup has to be photographed separately.

Normal photographic paper (such as snapshots made with a camera) produces images in _____ that refers to black and white with shades of gray in between.

A(n) _____ is a proof that is created by shining light through the negatives and exposing a light-sensitive paper that changes color.

A high-contrast film yielding only black-and-white images with no gray tones is referred to as _____.

When advertising agencies place ads in print media, the cost of paper is excluded in the charge for the ad.

Which of the following is true of the coding phase of Web site production?

List the traditional animation techniques.

During the radio commercial production process, the agency producer, director, and sound engineer sit in the _____, where they can monitor all the sounds generated in the sound studio.

The overall responsibility of the producer for electronic media is to keep the project moving smoothly and under budget, while maintaining the required level of quality through every step of the production process.