Exam 12: Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

In the _____ phase of the radio commercial production process, the advertiser and agency perform a variety of tasks that allow production to run smoothly, on time, and within budget.

List five budget issues that commonly cause the production of an advertisement to go over budget.

In terms of production art for the printing process, _____ refers to black-and-white artwork.

Which of the following is used by traffic and production managers during the print production process to decide when each step of the work must be completed?

What is a Chromalin?

The sound engineer usually records music, sound effects, and vocals separately and then mixes them during the _____ phase of the radio commercial production process.

What is meant by camera-ready art?

Kerning refers to adding extra space between lines to give a more "airy" feeling to the copy.

The _____ process consists of four major phases: preproduction, production, prepress, and printing and distribution.

For advertising purposes, which of the following categories of paper is commonly used for letters and fliers?

In the preproduction phase of a television commercial production process, the producer must first study the script and storyboard and analyze the production techniques that will be called for in the commercial.

Which of the following is true of the learning phase of Web site production?

Which of the following is true of the launch phase of Web site production?

What does an agency mean when it says that print production is at the blueline?

The _____ stage of the television commercial production process refers to the actual day (or days) the commercial is filmed.

A(n) _____ is a complete assortment of capitals, small capitals, lowercase letters, numerals, and punctuation marks for a particular typeface and size.

From the master tape of a recorded radio commercial, the sound engineer makes duplicates called spots and sends them to radio stations for broadcast.

To portray people and things in lifelike, everyday situations, like typical slice-of-life TV commercials, advertisers use the _____ technique of television commercial production.