Exam 10: The Marketing Challenge

The role of marketing is to communicate the convenience for an organization's products and/or services as the "best" solution to the needs of a targeted market of prospective customers.

Pride of ownership is an interpretation of an organization's solutions to their customers' problems over their competitors?

The role of marketing is to communicate the quality for an organization's products and/or services as the "best" solution to the needs of a targeted market of prospective customers.

Determining what price to charge is part of the process of marketing.

Brands,products,and/or services which are well positioned naturally come to the consumer's mind when making repeat purchases.

Providing customers with access to the product is part of the process of marketing.

_______ objectives support the achievement of business objectives and,ultimately,organizational objectives and the company's overall vision and mission.

Price objectives support the achievement of business objectives and,ultimately,organizational objectives and the company's overall vision and mission.

Product development is a strategy that attracts new customers to existing products.

__________ consists of information that has already been researched by others and published in journals or books,or has been made available online.

Examples of Consumer-driven marketing technique follow,EXCEPT:

Product and/or service objectives support the achievement of business objectives and,ultimately,organizational objectives and the company's overall vision and mission.

A key objective that marketing managers need to attain to effectively position brands,products and/or services is "deliver the solution in a way that is superior to competitors".

Why is development and validation of marketing research a key requirement of effective positioning?

What are the four key objectives for effectively positioning?

The right price to charge is one of the Six (6) R's of marketing?

In an effort to increase profits,Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet.These efforts,designed to identify specific groups that can be profitably served,represent an example of a reference group strategy.

Human resources is largely perceived as the communications link between an organization and its marketplace.

Market development is a strategy of increasing market share for present products in existing markets.

An example of a Company-driven marketing technique is Sales Promotion.