Exam 11: Understanding the Marketing Effort

Brands which have reached the "Brand ________" level have an active and loyal customer base which continually places the brand at the top of their pre-determined purchase list.

Message advantages is a potential advantage point that comes from thinking about products in terms of value proposition attributes.

The liquor industry is attempting to revive the stagnant spirits industry by introducing low-alcohol cocktails such as Jack Daniel's Country Cocktails,Smirnoff Quenchers,and Southern Comfort Cocktails.These activities are known as:

All of the following are critical things required for social media marketing to be successful,EXCEPT:

A traditional "Pillar" of Marketing,Product has since been replaced with the word "distribution".

Develop quality differentials is a way for marketers to respond to the ongoing pressure on price.

______ is the change in demand that is anticipated to occur at the various price points the organization is considering for its product and/or service.

Specialized or customized product options is a part of a total solution package,possibly allowing a premium-price player to retain its competitive edge.

Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside.Its like convenient,natural sunlight inside.The lights have high marketing costs,are sold with high dealer margins,and high production costs.Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light.The light is in the Growth stage of the product life cycle.

To create a methodology for "connecting" with customers,the organization needs to think in terms of customer interest and loyalty,in addition to cost and distribution efficiencies.

Develop brand distinction is a way for marketers to respond to the ongoing pressure on price.

Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside.Its like convenient,natural sunlight inside.The lights have high marketing costs,are sold with high dealer margins,and high production costs.Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light.The light is in the Introductory stage of the product life cycle.

The phase of the product life cycle in which healthy profits usually begin to appear is the Decline stage.

For an NFP,failure to _______ and deliver a meaningful solution to a need can result in the desertion of support from both monetary and altruistic stakeholders.

Communicating product importance is a way for marketers to respond to the ongoing pressure on price.

____________ consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.

Explain why the traditional marketing term "place" has been replaced by the word "distribution".

A traditional "Pillar" of Marketing,Place has since been replaced with the word "communication".

A traditional "Pillar" of Marketing,Place has since been replaced with the word "distribution".

For an NFP,failure to offer and deliver a meaningful solution to a need can result in the desertion of support from both monetary and altruistic stakeholders.